This is a guest contribution by Valéry Bollier is the co-founder and CEO of Oulala. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

Will the sector follow the Kodak or the Fuji example?

Do you remember the years 97-98, when digital technology arrived in the camera industry?

Kodak was an impressive market leader. The first digital camera produced from their lab emerged in 1975 but they claimed that the digital aspect would only remain a niche market. In reality, they were simply not ready for the radical change that was necessary: structure, team, technology; everything needed in order to be reinvented!