UK-listed bookmaker William Hill will appeal a €300k fine imposed last week by Netherlands gambling regulators.

On Friday, the Kansspelautoriteit (KSA) gaming authority announced that it had imposed a €300k penalty on WHG (International) Ltd for offering online casino games and sports betting products to Dutch customers via Hills’ dot-com site and two mobile apps without the KSA’s approval.

The KSA’s case against Hills mirrors that of similar six-figure penalties issued in recent months, including Hills’ use of the iDeal online payment processing service popular with many Dutch-facing businesses. Hills’ website also featured a ‘Netherlands’ language option in its drop-down menus and permitted Dutch residents to access its customer service department.

KSA chairman René Jansen issued a statement saying the regulator would continue to target unauthorized online operators in this fashion, based on the regulator’s goal of “protecting the consumer” from, er, having online entertainment options. Jansen called these consumer protections “an important objective of the KSA, in addition to preventing gambling addiction and combating illegality.”