UK bookmakers William Hill has reportedly ended its search for a new chief executive, and will instead promote Philip Bowcock to the position.

According to the Financial Times, William Hill is set to announce Bowcock’s appointment “as early as Friday,” when the bookmaker is due to report its full-year results for 2016. Bowcock, the company’s chief financial officer, took over the CEO role on an interim basis after James Henderson resigned from the position in July.

Sources familiar with the matter, however, noted that the decision to promote Bowcock “is unlikely to end” the turmoil at the London-listed company as some board members as well as the company’s largest shareholder, Parvus Asset Management, remain doubtful about Bowcock’s “suitability for the role.”

Bowcock, who served as chief financial officer at Cineworld before joining William Hill in 2015, can be considered a greenhorn in the gambling industry. However, a senior company executive told the news outlet that Bowcock is a “clear ‘favorite’ for the job.”