UK-listed bookmaker William Hill reported Q1 revenue up but profits way down as punter-friendly sporting results and new taxes did a number on Hills’ numbers.

In a trading update released Thursday, Hills reported group revenue up 1% but operating profit down 19%. In addition to what Hills called its “largest ever loss-making week” – a £14m football shellacking in Week 3 – Hills booked £20m in additional costs thanks to the new 15% online point-of-consumption tax (POCT) and the March 1 implementation of the new 25% Machine Games Duty.

The POCT pushed William Hill Online’s cost of sales to 22%, up from 9% in Q1 2014, resulting in a 38% decline in online profits. Online sportsbook revenue (excluding Australia) rose 11% and betting handle rose 16%. Online gaming revenue was up 8% while mobile gaming revenue rose 48%. Breaking down the gaming chart, casino revenue was up 10% and bingo up 8% but poker continued its long slide toward irrelevance, falling 32% year-on-year.

William Hill Australia profits were down 39% thanks to higher marketing costs associated with its rebranding operation as well as the “reshaping of the client base following the increases in race field fees in July 2014.” Betting handle was down 22% but gross win margins rose 1.5 points, limiting the overall revenue decline to 8%.