Winamax, Betsafe and Sportium boost football sponsorship presence

Someone really should stage an intervention, because French online poker operator Winamax is clearly struggling with a football sponsorship addiction.

Winamax just announced a new football betting partnership with Ligue 1 footballers FC Nantes. The one-year deal will allow Winamax branding exposure inside the club’s Stade de la Beajoire home turf and will offer Nantes supporters various unique offers over the 2015-16 season, including chances to meet FC Nantes players during a live poker tournament at the stadium.

This marks the third Ligue 1 deal Winamax has announced in the past month, joining deals with OGC Nice and Olympique de Marseille. Both of those deals allowed Winamax’s logo to appear on the teams’ shorts, but apparently FC Nantes’ shorts proved a bulge too far.

Moving eastward, Stockholm-listed gaming operator Betsson has extended its betting partnership with German Bundesliga club FC Köln for another two years. The upgraded premium partnership is being done through Betsson’s online gaming brand Betsafe, which has had a relationship with the team since the 2013-14 season.