French online gambling operator Winamax has been put on notice by local regulators over an ill-advised tweet that critics found homophobic.
This past Saturday saw French footballers Olympique de Lyon vanquish Manchester City in a UEFA Champions League quarter-final. With French club Paris St-Germain facing off against RB Leipzig in a semi-final match on Tuesday, the prospect of an all-French final loomed large.
The official Twitter feed of Winamax’s sports betting division tweeted out an altered image of French hip hop group PNL, superimposing the two French clubs’ logos over the faces of the two brothers who make up PNL. The accompanying text featured a riff on the lyrics to PNL’s song Celsius that were altered to read ‘we take Europe, we f**k two.’
The tweet contained language that is viewed by some in France as a homosexual slur, which prompted no shortage of social media pushback. Among those slamming the company’s ill-chosen words were France’s Minister of Sports Roxana Maracineanu, who compared the WinamaxSport tweet to ‘vomit.’