‘WrB London: Responsible gaming, CSR and the bottom line’ will be held on Wednesday, October 17, at the OXO2 Tower in London. The event, which will be attended by officials from both the private sector and government, will feature discussions around the compatibility of responsible gaming (RG) and profitability.

One discussion tackles advertising legislation, which the industry has had to adjust to more in recent years, where every move made by operators or advertisers has been examined by regulators. And who better to understand such actions by watchdogs, than from the watchdogs themselves?

‘The impact of advertising legislation on responsible gambling and profits’ explores requirements of the UK’s Advertising Standards Authority (ASA), as well as the advertising requirements of the EU. As an impending full advertising ban for gambling in Italy looms, what could be expected?

With greater scrutiny of gambling advertisements, where does RG fit in? The discussion hopes to find “the balance between attracting new players without gambling addictions and not sending unwanted marketing to self-excluded players,” as well as figure out how to ensure “sufficient information sharing with affiliates to prevent failures in communications to self-excluded players.”