Casino operator Wynn Resorts has signed a sports betting partnership with motorsports organization NASCAR to boost the profile of its new WynnBET digital gaming division.

On Friday, Wynn and NASCAR announced a ‘national multi-year’ deal under which WynnBET will become the latest Authorized Gaming Operator of the body overseeing most North American stock car race events. NASCAR’s chief digital officer Tim Clark said he was “excited to partner with such a deeply experienced and innovative team.”

As far as land-based casino gambling is concerned, okay, but Wynn seriously lags its US rivals in terms of digital sports betting, casino and poker experience. That wasn’t always the case, as Wynn launched an ‘interactive’ division that applied for a New Jersey online gambling license in 2014 only to withdraw the application the following year without explanation.

In 2018, following the demise of the US federal sports betting ban, Wynn inked a betting partnership with UK-licensed BetBull, then struck another betting/iGaming deal with Scientific Games Corp in 2019.