Ahead of this year’s Betting on Football (19-22 March), SBC caught up with two of the event’s headline speakers – Jesper Kärrbrink (Mr Green) and Anthony Werkman (Betway). 

The pair will be taking part in the CEO panel, held as part of the ‘Leadership & Vision’ track on Wednesday 20 March, which will be looking at the industry’s response to a disruptive 2018 and the key values that need to be challenged to regain both public and political trust.

SBC: What can be done to offset the high-profile government restrictions that beset the industry in 2018?

Jesper Kärrbrink: It is a bit ironic, while the industry never has focused more on responsible gaming and anti-money laundering, we have never been this exposed in the common debate.

• BtoBet unfolds its latest Industry Report prior to flying to ICE London

With the first years of the iGaming industry defined by the use of inflexible in-house technological solutions, nowadays there is general consensus that the use of technology developed by tech visionaries is the only way forward to guarantee constant innovation and an optimal player experience.

In its latest Industry Report, “Uberizing iGaming with a glocal approach”, BtoBet analyses the industry’s past rigid approach to technology, and its own current endeavour to uberize the market through a harmonization process of cutting edge technology, which easily morphs itself to the different business and market scenarios, constantly adapting itself on a local level.

In his dedicated editorial, BtoBet’s CEO Alessandro Fried states that it is of the utmost importance for operators to have at their disposal advanced technological solutions which they must couple with the right knowledge and expertise from a local perspective in order to meet all their pre-set goals. “It is a must to keep in mind that one size does not fit all. Technology that excels itself in a mature market will not work in a more technologically limited context and thus will have to adapt itself. The eventuality of making it big in one local market does not necessarily mean that adopting the same approach will eventually pan out as expected in another, even if neighbouring, country. Obviously this applies also vice versa. But for this to work out without any hiccups you must also have the correct know-how of all the the various aspects that constitute the context where licensees will be operating.”

SiGMA reaches beyond the Euro-Med to bring operators and affiliates to Malta

SiGMA is reaching out to affiliates and operators located beyond the Euro-Med shores and treating them to a luxurious, no-expense-spared stay in Malta.

The 500 affiliates and operators who take up this offer will benefit from a stay in a 5-star room at the Hilton. Guests will also enjoy a full complement of VIP networking dinners. Prepared by some of the best chefs in the industry and held at some of the most exclusive restaurants on the island, diners will have plenty of chance to connect with fellow industry dignitaries as they take in some of Malta’s finest views.

2018 saw the 5th incarnation of the show surpass all expectations – setting the standard for future events. With some of the biggest brands in the industry signing on to exhibit and sponsor at SiGMA’s premier event, and a record-breaking 12,500 delegates welcomed through its doors, the expo has cemented itself as a solid fixture on the world’s iGaming calendar.

24th January 2019 – Leading online bookmaker Betway has agreed a deal to sponsor German esports team Berlin International Gaming (BIG).

The two-year agreement will see Betway serve as the main sponsor for BIG’s esports teams and grants the operator access to a wide portfolio of sponsorship rights including front of jersey and sleeve branding; player access for the creation of exclusive content; giveaways and social media access.

Among the ranks of their CS:GO team is Owen ‘smooya’ Butterfield, currently the highest-rated British CS:GO player in the world, Johannes “tabseN” Wodarz, Germany`s top-ranked player, and the Turkish star player İsmail Can “XANTARES” Dörtkardeş.

BIG’s first competitive action as an official partner of Betway will be on 26th-27th January, at ELEAGUE in Atlanta, Georgia.