NBA inks betting deal with Unibet, 76ers partner with Fox Bet

The National Basketball Association’s embrace of sports betting shows no sign of letting up, following new partnerships at both the league and team level.

On Monday, online gambling operator Kindred Group announced that its flagship Unibet brand had signed on as the NBA’s latest Authorized Sports Betting Operator. The deal will allow Unibet’s US-facing operations the right to use NBA trademarks across its online and mobile betting platforms, as well as gaining access to proprietary NBA data for in-play wagering purposes.

Manuel Stan, senior VP of Kindred’s US division, said his outfit “shares the NBA’s view on a legal and sustainable sports betting market, which makes this partnership a perfect match.” As with similar deals of this nature, the cost Kindred paid the NBA for this match remains a closely guarded secret.

To date, the NBA’s ever-growing gaming partnership roster includes DraftKings, FanDuel, MGM Resorts, The Stars Group (TSG), William Hill, Australian operators Tabcorp and TSG’s BetEasy, Française des Jeux, Codere and Supermatch. The NBA has also prepped its own virtual sports betting product with Highlight Games.