Alex Windsor began his journey as a sports betting affiliate in 2012, starting off with a focus on the U.K. market and transitioning to the U.S. market after the repeal of PASPA. Now serving as the Director of Apps4 web media LTD, Windsor is happy to share his experience in the U.S. market thus far with other affiliates out there, especially for those who are nervous about the licensing process and building relationships with operators in a market they are not as familiar with.

A big thank you to the GPWA for introducing Alex and I, without this helpful iGaming affiliate community we would not be here today. Sharing best practices amongst friends and peers is exactly why the GPWA was launched many years ago, it’s amazing to see the forum is still representing its original purpose.

Becky Liggero Fontana: Thank you so much for joining me today, Alex. Let’s start with why you made the decision to shift your focus from the U.K. affiliate market to the regulated U.S. market?

Alex Windsor: When I heard PASPA had been overturned in 2018 I knew instantly I had to have a piece of the pie. Up until that point our focus had been on the U.K., Italy and Spain, but the U.S. opening up to sports betting was too good of an opportunity to not get involved in. I launched gamble-usa.com in July 2019 and we have been working on it since.