London 15th September 2016: Inspired, the leading provider of Virtual Sports, Mobile Games and SBG Video Lottery, today announces its worldwide exclusive brand partnership with retired professional NBA star and recent Hall of Fame addition, Shaquille O’Neal.

Shaquille O’Neal will become the face of Inspired’s new Rush Basketball Virtual Sports product group which will be launched in 2017 throughout Inspired’s global client base.

Inspired will be developing a number of products under the Rush Basketball product group, each featuring Shaq. Products will be developed for the land-based sports, casino and lottery sectors, as well as digital variants for online, mobile and in-play via Inspired’s Virgo RGS platform.

To celebrate the new brand partnership, Shaq will be making a VIP guest appearance at the Inspired G2E Las Vegas booth #4130 this year on Tuesday September 27th from 1400 – 1600.