Kindred Group teams with Scientific Games for US market

Nordic online gambling operator Kindred Group will use Scientific Games Corp’s platform for its US market operations.

On Friday, Kindred announced that it had chosen Sci-Games’ SG Digital (SGD) division to be its technology partner for its US-facing operations. Kindred will use both SGD’s Open Platform System (OPS) player account management platform and Open Gaming System (OGS) game aggregation technology.

Earlier this month, Kindred announced its first US deal with Hard Rock International’s new Atlantic City casino. As luck would have it, SGD announced in July that it would provide Hard Rock Atlantic City with its OGS. The three-year Kindred-SGD pact is currently limited to New Jersey, but the parties will collaborate in other states depending on Kindred’s opportunities to expand geographically.

Kindred has its own technology platform that is successfully operating around the globe, from the UK to Australia, but Manuel Stan, Kindred US’s senior VP, said the SGD technology would give Kindred “swift access to the market” while offering Kindred’s US customers “a truly great gambling experience on a top technology platform.”