The National Basketball Association (NBA) and the Francaise Des Jeux (FDJ), operator of France’s national lottery, have announced a multiyear partnership.

The deal, according to FDJ’s press release, is the first the league has made with a European sports betting partner, and the first with a French gaming partner.

Under the terms of the agreement, the FDJ, using its ParionsSport brand, will be provided official NBA data, thus giving its sportsbook a competitive advantage. It will also be able to use NBA intellectual property for its land-based and digital sports gaming products in France.

ParionsSport will also receive increased visibility and media exposure, in the NBA’s website and other digital platforms available in the country.