The National Basketball Association has announced yet another official gaming partnership with daily fantasy sports/sports betting operator FanDuel.
On Tuesday, the NBA announced an “expanded multiyear partnership” that will see FanDuel become the league’s latest Authorized Gaming Operator. The deal offers FanDuel access to exclusive NBA data for betting purposes, along with the right to use league trademarks across FanDuel’s sports betting products.
The parties aren’t strangers, having a relationship that dates back to 2014, when FanDuel became the league’s Official Daily Fantasy Partner. That deal won’t be affected by this new betting pact and FanDuel will continue to operate the bespoke InPlay live-action mobile fantasy product that launched in 2016.
FanDuel CEO Matt King said the NBA has been “an incredible partner” since the get-go and the parties were now “excited to work together in ways we haven’t before.” The parties intend to “create new and exciting game formats and collaborate on new experiences in daily fantasy and sports betting to further enhance the fan experience.”