SBC Events has lined up a full day’s track dedicated to the FIFA World Cup at Betting on Football 2018 (20-23 March), as part of a comprehensive conference agenda ahead of next year’s tournament in Russia.

Featuring eight main tracks and more than 40 sessions across Wednesday 21 and Thursday 22 March, #bofcon2018 will present over 150 experts from the betting and football arenas, spanning four rooms at Stamford Bridge, home of the reigning Premier League champions.

‘Life beyond the bonus’ will kick off the ‘World Cup and beyond’ track, with a discussion around marketing ahead of Russia 2018. Among the issues addressed will be the future of customer bonusing, particularly given the rise in bonus related disputes and the tightening of affiliate regulations.

Held in the Drake Suite at Chelsea FC, the track will continue with a closer look at engaging football customers in a live environment, before analysing the scale of the opportunity for DFS, how to prevail in the ‘Facebook and Twitter battlegrounds’, how bookmakers can work with the sport to keep out the fixers, and the hidden benefits of sponsorship.