Russia’s online bookmakers enjoy post-World Cup traffic gains

Russia’s online sports betting operators are enjoying a sustained post-World Cup rise in visits to their websites, according to new traffic data.

This week, Russian gambling affiliate Legalbet published the results of a SimilarWeb survey of customer traffic at the nation’s 16 licensed online sports betting operators in the month of October, then compared these figures with a similar survey conducted in May, prior to this summer’s FIFA World Cup.

1xBet topped October’s chart with 9.7m visits for the month, up from 5.75m in May. Fonbet, which topped May’s charts with 5.9m visits, fell to number two in October, although its 8.4m was still up 42% from May. Third-place finisher Liga Stavok was well back with 3.65m, up from 2.6m in May, while the rest of the top-five consisted of WinLine (3.35m, +67%) and BetCity (2.75m, -1.8%).

BetCity wasn’t the only Russian-licensed bookie to suffer a traffic decline since May, as Parimatch was down 43% to 1.2m, Leon fell nearly one-third to 910k and Bingo Boom slipped 37.2% to 270k. The country’s newest licensed bookie, Mostbet, enjoyed the largest percentage traffic gain, rising nearly 60,000% to 1.2m after recording just 2k visits in May (the month it launched).