Startup’s innovative “FastFantasy” games see strong demand and performance in NJ and PA

Philadelphia, PA – June 29, 2018 – SportAD — a Washington DC-based sports gaming startup — has won “Best New Game” at the 2018 EGR North America Awards, for its “FastFantasy” title, a game that combines sports betting formats and payouts with fantasy sports scoring. The early-stage company, which is part of the Verizon/AOL sponsored Fishbowl Labs technology incubator, beat out established heavyweights Scientific Games and online leaders BetConstruct, Ruby Seven and Ezugi, to win the category. FastFantasy, described as “sports betting lite” by reviewers, launched July 2017 into New Jersey’s regulated online gaming market through the company’s partnership with Resorts Digital, and has since expanded to other regulated states.

SportAD focuses on creating games for the “propositions” segment of the wagering market (estimated at more than 20% of the total US betting market). Using raw sports data and the company’s proprietary analytics platform, SportAD creates daily games that enable partners to offer real-money sports contests from the NFL, NBA, MLB, NHL and Soccer using their existing multi-channel gaming platforms, giving customers the ability to play via mobile, online and retail.

SportAD’s games appeal to highly-engaged and casual players alike. Their FastFantasy game, for example, combines popular “Over-Under”, “Matchups” and “Parlay” sports betting formats with fantasy sports scoring to create games that can be played by users quickly while allowing them to enter multiple times. Completing a FastFantasy entry takes less than a minute, providing a much more accessible experience compared to the time-consuming entry process of conventional fantasy sports games.