SportPesa returns to Kenya through new sports betting licensee

Kenyan sports betting operator SportPesa has resumed operations in its home market after over a year of warring with the government over taxes.

On Friday, SportPesa announced its triumphant return to the Kenyan betting market, saying it was “delighted” to be once again serving local punters. The brand exited the market in September 2019 following a lengthy tax dispute with the Kenya Revenue Agency (KRA) based on different definitions of what qualified as ‘winnings.’

SportPesa’s return is a little more complicated than it may seem, as the company has transferred the rights to the SportPesa brand to a new locally licensed bookmaker, Milestone Games Ltd, and a new website, ke.SportPesa.com. The new betting app is reportedly suffering some teething problems and customers have been advised to stick to the website for the time being.  

SportPesa Kenya’s official Twitter feed has informed bettors that it they previously held a SportPesa account, their log-in details remain the same and all they need to do to reactivate their account was to read and accept the updated T&C’s.