Today GMDY announces its new commerce and analytics platform built for professional athletes to create, share, monetize and analyze an accurate and complete view of their brand. With this 360-degree view of their data, GMDY’s Athlete Index™, athletes can analyze both their professional and personal brands from one online location while simultaneously giving fans direct purchasing access to lifestyle and gameday items through the GMDY app.

“The GMDY platform is redefining the way fans and an athlete’s brand can engage,” said Danny Harris, co-founder and CEO GMDY. “As individual brands grow, GMDY is empowering these athletes with control and new ways to analyze their influence and brand value; something athletes have never had access to until now.”

Because athletes are influencers and their own personal brand, understanding how to measure their influencer marketing activities today is nearly impossible, whether it’s the impact they have on their associated brands or other unrelated brands. GMDY measures athletes’ influence by tracking and quantifying consumer behavior through a centralized location. This true value metric empowers professional athletes in a way previously unavailable to them.

“With GMDY, I’m able to control my brand from one hub and share it out with my fans. This allows me to maximize and capitalize on my brand while I’m an active professional athlete,” said soccer defensive midfielder Amobi Okugo of the Austin Bold FC and Founder of A Frugal Athlete. “As an athlete that focuses on being fiscally responsible, I now can create a new revenue stream simply based on my brand and manage it under one database.”

Athletes now have a complete view of their brand; not just their gameday items, but everything including their own personal clothing lines and other business affiliations. This gives fans a complete way to discover even more about their favorite athlete while giving athletes with social capital a new opportunity to monetize their brand.

“My fans can now see and shop for what they see me using on and off the course,” said professional golfer Joshua Grenville-Wood. “Through the GMDY platform, I can share all the products I have relationships with in one place, driving new revenue and analytics for my brand.”

Athletes or agents interested in claiming their GMDY profile can email [email protected] to get started.