Online gambling operator The Stars Group (TSG) has inked a partnership with the National Basketball Association (NBA), which also signed up a new Latin American gaming partner.

On Tuesday, the NBA announced the signing of a multi-year partnership that officially designates TSG – the parent company of PokerStars — an authorized gaming operator of the league.

The deal will allow TSG’s sports betting brands – which include TSG’s in-house BetStars, its Australian-licensed BetEasy operations and the recently acquired UK-facing Sky Betting & Gaming business – to incorporate NBA logos in betting promotions, while also providing access to exclusive NBA data for in-play sports betting markets.

Both parties have agreed to promote the other via their digital and social media platforms. The parties have also agreed to “collaborate on responsible gaming and partner on best-in-class practices to protect the integrity of NBA games.”