William Hill names new CFO and COO

William Hill has been looking to solidify their board for a little while now, and it looks like they’ve finally done it. The operator has named Matt Ashley as the new Chief Financial Officer (CFO) designate, and Stephen Parry as their new Chief Operating Officer (COO).

Ashley is expected to take his role as CFO in just a few days, starting on April 6. He’ll also take on the role of Executive Director of the William hill Board, replacing outgoing CFO Ruth Prior, who will step down on May 15. Prior was announced to be leaving the company in January.

Ashley previously served as CFO at National Express, eventually serving as their as President and CEO for North American business. Before leaving that company, he finally held the role of Group Business Development Director. He’s also previously been the Director of transport, infrastructure and listed companies at Deloitte LLP.

William Hill previously thought they may have a candidate for CFO in Adrian Marsh, but he decided to stay with his current employer, DS Smith, due to “current unprecedented circumstances.”