Did you know there are over 3.5 million pieces of content being shared online every second? That’s over 200 million pieces every minute! Crazy, isn’t it? How does your brand compete with all of this content shooting out every second? How does your company deal with the ever changing landscape of online platforms that cater to this avalanche of content?!

This sounds intimidating and the reality is it can be but it doesn’t have to be. So how does your brand come out strong and resonate with an audience that is bombarded by millions of pieces of information every minute? Here’s the secret, provide the right content in the right CONTEXT.

Companies often overlook the importance of context in their content. They crow about their marketing messages as the be all and end all of perfect copy. If you still are the kind of company who only knows how to brag about what you do then boy, you better jump off that ship and catch the next CONTEXT train! And once you get on, don’t EVER, ever forget to talk to all the passengers on board!

The context of all content you create is essential to attract the attention of your audience. The only way audience will be bothered to listen to you is when you can create a connection. Neither your company nor your brand decides what’s valuable; it is your audience. When you create content which talks about your product, it is good but not necessarily for those receiving the information but when you create great content that people enjoy, that’s a win-win.

Lee Davy spins another yarn from his experiences at the 46th Annual World Series of Poker, this time focusing on a grudge he created with an Italian player whilst playing the $1,500 Extended Levels No-Limit Hold’em event.

One of the reasons I continue to be a fish, is the grudge. I’m not talking about the Japanese horror flick starring that scary bitch that looks uncannily like my wife after she walks out of a shower. I’m talking about the grudge I hold against my opponent’s.

Did you ever wish that you knew how to fight like Bruce Lee? I did. When I was a kid, people used to pick on me. I’m the by-product of a white woman and Chinese man having a bit of fun in the back of a Lada. They used to call be Chinky China Man. My Dad made me fight them. There was always this split second before the fight would start, the fear would subside, and belief would flood in. I was Bruce Lee. Two minutes later I was on the floor getting the shit kicked out of me.

I am positive that those early experiences shaped the grudge within me. I hate being seen as inferior to anyone in anyway. I hate being told what to do. That means school teachers, parents, bosses, and wives are off my Christmas list. I also hate class differences. I am a working class man at heart, and therefore I despise snobbery in any form.

The World Series of Poker has opened the 2015 Poker Hall of Fame nomination period to the general public, and Maria Ho will host the second annual Chad Brown Memorial Poker tournament.

If you head to the World Series of Poker (WSOP) website, you will be able to cast your vote for the 2015 Poker Hall of Fame.

The way forward is pretty simple. Leave your name, address and various other personal pieces of information, name your nominee, and then leave a detailed reason why you believe they should be inducted into the Class of 2015.

There is a wide range of people to choose from, but there is only one active campaign that is grabbing the attention of the poker community. Dave ‘Devilfish’ Ulliott died of cancer in April, and fellow Late Night Poker champion, and Dusk till Dawn Tournament Director, Simon Trumper, is spearheading a campaign to get Devilfish elected this year.

Lee Davy sits down with Dusk till Dawn Club Director, Simon Trumper, to talk about his campaign to get the recently deceased Dave ‘Devilfish’ Ulliott into the 2015 Poker Hall of Fame.

A few months ago I was playing in a card room in Dublin. As I folded my big blind I looked at the walls surrounding me. They were covered with photos of some of the games legends: Doyle Brunson, Phil Hellmuth and Simon Trumper.

Dusk till Dawn’s Club Director may not be the type of name you would flick in with the likes of Brunson and Hellmuth, but the fact that his photo was up there said two things to me: either he was remembered as one of the pioneers of our game, or they simply ran out of photos. I like to think it was the former.

There was another British star on that wall. His name was Dave ‘Devilfish’ Ulliott. The World Series of Poker (WSOP) and World Poker Tour (WPT) winner was great friends with Trumper. And so it was great to see his old pal campaigning for Devilfish to be inducted into the 2015 Poker Hall of Fame, by wearing a t-shirt that said: