Category Archives: In The Biz

FireKeepers Chooses Scientific Games

Scientific Games has been chosen by FireKeepers Casino Hotel in Battle Creek, Michigan to provide sports betting and iGaming to players in Michigan, following the recent passage of a bill legalizing sports and online casino betting in the state. Scientific Games will launch retail sports betting at FireKeepers as well as online sports betting and… Read more »

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Oregon Taps Aristocrat, IGT for VLTs

Suppliers Aristocrat Leisure Ltd. and IGT have both scored big orders for video lottery terminals by the Oregon Lottery. According to a report from Todd Eilers of Eilers & Krejcik, the lottery will purchase a total of 2,720 VLTs—1,550 in IGT’s CrystalDual cabinets and 1,170 in Aristocrat’s Helix+—after field trials showed the machines from the… Read more »

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PA Casino Launches Everi Online Games

ParxOnline.com, the online arm of Pennsylvania’s Parx Casino, has launched five of Everi Holdings’ popular stepper titles, including Double Jackpot, Meltdown, Smokin’ 777, Tiger 7s and Vortex. Everi’s Remote Gaming System (RGS) currently supports a library of more than 30 titles, which the company expects to continue to expand on an annual basis. Everi designed… Read more »

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PA Casino Launches Everi Online Games

ParxOnline.com, the online arm of Pennsylvania’s Parx Casino, has launched five of Everi Holdings’ popular stepper titles, including Double Jackpot, Meltdown, Smokin’ 777, Tiger 7s and Vortex. Everi’s Remote Gaming System (RGS) currently supports a library of more than 30 titles, which the company expects to continue to expand on an annual basis. Everi designed… Read more »

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Greenwood Names Hausler CEO

Longtime gaming executive Eric Hausler has joined Greenwood Racing, Inc., parent company of Parx Casino in Pennsylvania, as the company’s new CEO. He assumed the post in January, replacing former CEO Anthony Ricci, who retired in April 2019. Hausler previously was a director of VICI Properties, the real estate investment trust controlled by Caesars Entertainment.… Read more »

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Former Aristocrat Execs Join SG

Global gaming supplier Scientific Games has beefed up its management team, recruiting several executives from rival Aristocrat Technologies. Former Aristocrat Technologies President and Managing Director Matt Wilson has joined the company as executive vice president and group chief executive, gaming. Siobhan Lane, formerly senior vice president of marketing and gaming operations at Aristocrat, joined in… Read more »

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Minsk iGaming Affiliate Conference 2020: Afterparty with CPA.BY and Poker Tournament from Gagarin.Partners

On March 5, Minsk iGaming Affiliate Conference 2020 will address the key CPA marketing trends in the gambling niche. Event will feature 11 presentations and 2 panel discussions with experts from Georgia, Greece, Armenia, the Czech Republic, Israel, Malta and Bulgaria, in addition to speed dating and meeting cards. And that’s not all!

MiAC 2020 Afterparty with CPA.BY

This year, MiAC 2020 can boast an awesome collaboration with its friends and media partners – CPA.BY. It is the largest Belarusian community of arbitrage specialists that organizes meetings, educative meetups and get-together with never-ending conversations about traffic.

Joint party will take place after the conference at Klumba Cocktail Bar at 6 Zybitskaya str., Minsk. Enjoy lots of hookahs, a standing buffet, wine, whiskey, shots and classic cocktails.

ZenSports Closes Additional $770K+ in Seed Funding

It’s been a busy 12 months for ZenSports, the mobile peer-to-peer sports betting marketplace where anyone can create and accept sports bets with anyone else in the world without the need for a centralized bookmaker.

After launching its sports betting app in March 2019, the fast-growing startup closed $675K in October 2019 as part of a broader $1M+ Seed Round. With its continued rapid growth, the startup started receiving inbound interest from additional angel investors in December 2019, and decided to open up a new round of funding to accommodate those interested investors. In just 10 weeks since then, the company syndicated and closed an additional $770K+ in funding across multiple angel investors.

Here’s how this new funding round played out according to ZenSports Co-Founder & CEO, Mark Thomas, “After officially closing our $1M+ Seed Round in October 2019, we felt more than comfortable that we had enough funding to execute on our growth strategy for 2020. However, we had numerous angel investors who approached us about putting more money into our company. We decided to offer a time-boxed raise without a target amount for these investors who approached us and shared our vision of how decentralized, peer-to-peer sports betting using cryptocurrencies was the future. We were fortunate to have a lot of choices in the investors we decided to ultimately bring on board, and we’re thrilled to be working with them as we continue to grow and scale ZenSports.”

ZenSports

The new funding will be heavily invested into paid customer acquisition channels. According to Thomas, “Up to this point, we haven’t spent any money on paid marketing to acquire new customers. Instead, we’ve focused on optimizing the post-customer acquisition and retention funnel through constant product iteration and via our SPORTS Rewards Program. We’ve got incredibly loyal customers who are very active on a daily basis in placing bets in our app. It’s now time to get very aggressive in growing our overall customer base via paid marketing.”

To help accomplish this, the company recently hired an experienced marketer, Mark Saldana, to become the company’s new Chief Marketing Officer. Mark brings a wealth of digital marketing experience to technology and consumer brands and will be an integral piece to the company’s revenue and growth plans.

Scientific Games and Golden Nugget Expand iGaming Partnership, add Sports Betting

Wikimedia/ tboard

Scientific Games Corporation and Golden Nugget, LLC, a leading US casino operator, have agreed to expand their iGaming partnerships in a new multi-state, multi-product, multi-channel agreement. Building on a long-term partnership, Scientific Games will provide its solutions to Golden Nugget across multiple states through 2024 and potentially beyond.

Scientific Games will supply Golden Nugget with its OpenGaming™ in New Jersey and Pennsylvania and, as regulations allow, potentially other states that legalize iGaming in the future. Golden Nugget will benefit from the Open Gaming System™ content aggregation platform, portal, and player account management solution to enhance its iGaming presence.

Golden Nugget has also selected to utilize the full OpenSports™ product suite and world-class managed trading services from Don Best Sports. The deployment of OpenSports™ will start with mobile sports betting in New Jersey with additional states included as new states launch. There is also an option to roll out OpenSports™ in retail locations across multiple states including New Jersey, Mississippi and Nevada.

Thomas Winter, Senior Vice President and General Manager for Online Gaming for Golden Nugget, said, “We have a long history with Scientific Games, and their technology is a cornerstone of our sports betting and iGaming strategy. We’re thrilled to continue working with them to bring a consistent and best-in-class experience to our players across multiple products, nationwide.”

Jordan Levin, Group Chief Executive, Digital for Scientific Games, said, “Following Golden Nugget’s transition to our solutions, we look forward to launching Sports on top of our long-standing player account and iGaming relationship. Golden Nugget has a wide player base across the U.S., having pioneered the iGaming space in New Jersey from its earliest days, and we’re excited to power their sports betting and iGaming presence, providing a seamless and reliable end-to-end betting experience.”

Scientific Games has provided sports betting solutions since the late 1990s and currently serves a total of 35 sports betting customers in 16 countries. Scientific Games is among the first to be certified by the World Lottery Association as a responsible gaming supplier and is the first sports betting supplier to join the Global Lottery Monitoring System, which ensures the integrity of sports betting worldwide.