LeoVegas restructures UK ops, cancels Malta expansion plans

Online gambling operator LeoVegas is restructuring its UK-facing operations and calling off plans to open a larger Malta office as the company looks to keep costs under control.

On Friday, the Stockholm-listed LeoVegas announced a series of ‘strategic measures in the UK and related cost initiatives’ that includes the previously mentioned plan to pull its Royal Panda online casino brand from the UK market as of today (31).

LeoVegas is also migrating its Rocket X online gambling brands to its main technical multi-brand platform Rhino. These brands – which include 21.co.uk, BetUK, Slot Boss and UK Casino – were acquired in 2018 via a deal for Intellectual Property & Software Limited, which was subsequently rebranded as Rocket X.

LeoVegas said its acquisitions expanded UK operations had been running on three separate platforms, resulting in “internal complexity.” The company unified its LeoVegas UK and Rocket X marketing efforts last year and the technical shift is the next logical step in the company’s streamlining efforts.