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AXIA Time Partners with Heisman Trophy Trust

AXIA Time, creator of ultra-custom Swiss Made timepieces, gets another huge deal over the goal line as the Official Timepiece of the Heisman Trophy. To celebrate this win, AXIA Time has innovated a new design called the DIASIMOS with a version exclusively for the Heisman Trophy finalists and honorees in collaboration with the Heisman Trophy Trust. This unique, heirloom-quality timepiece will be presented as part of the Heisman Trophy Weekend beginning on December 13, 2024.

Adding the Heisman Trophy to the list of awards for which AXIA Time has partnered establishes the brand as the go-to watchmaker for celebrating life’s greatest accomplishments. For the past three years, AXIA Time has served as the Official Timepiece of the Tewaaraton Awards for college lacrosse. Earlier this year AXIA Time was named the Official Timepiece of the Naismith Award for college basketball, and the Official Timepiece of the College Football Playoff (CFP). The partnership with the Heisman Trophy Trust is another big play for AXIA Time, which has created personalized timepieces of exceptional quality at an affordable price to commemorate life’s biggest achievements and unforgettable moments since 2018.

THE HEISMAN DIASIMOS BY AXIA TIME

Evocative of the iconic trophy, the Heisman DIASIMOS by AXIA Time is an eye-catching study in black and bronze powered by renowned Swiss brand Sellita’s SW300 Elaboré, a 31-jewel self-winding, automatic movement which operates at a frequency of 28,800 VpH (4Hz) and has a power reserve of 56 hours. At 40.5 mm, the watch’s striking bronze-plated titanium #5 case with DLC coating features a split coin-edge bezel and a fine-tooth crown adorned with the iconic Heisman logo. The piece’s sapphire crystal caseback displays the SW300 Elaboré movement with its unique custom rotor as well as an engraving ring which provides dedicated space to honor the individual player. To ensure stylish comfort and the ease of use necessary for daily wear, the watch is presented on an American-made, black square-scale alligator strap with contrast stitching which closes via a bronze-plated deployant buckle embellished with the Heisman logo. Reminiscent of the trophy base, the Heisman DIASIMOS by AXIA Time comes in a custom, solid walnut display box.

“We are excited to include AXIA Time among our family of sponsors as the Official Timepiece of the Heisman Trophy,” stated Michael Comerford, President of the Heisman Trophy Trust. “We are grateful to AXIA Time and its founder, John Kanaras, for their focus on honoring all of our finalists and honorees AXIA’s exquisite timepieces and ultra-custom designs offer a special way for our finalists and honorees to commemorate this unforgettable time in their lives.”

“We are thrilled to be partnering with the Heisman Trophy Trust to celebrate all of their honorees,” said AXIA Time founder John Kanaras. “As with the Tewaaraton and Naismith Awards, AXIA Time believes that being named a finalist is an incredible achievement that deserves to be celebrated. We hope that our timepieces will quickly become family heirlooms that will be cherished by each athlete.”

With the Heisman DIASIMOS, AXIA Time has created more than just a watch: it’s also a time machine that will instantly transport these elite athletes back to the moment of being named Heisman Trophy finalists, for the rest of their lives. These AXIA timepieces are a symbol of their exceptional sportsmanship and performance that they can cherish for a lifetime.

AXIA timepieces are designed in the U.S. and handcrafted in Switzerland by master watchmakers, using the same components and engineers as luxury Swiss brands, at a much more accessible price point. Although this collection is not for sale to the general public, the new AXIA Time Heisman timepieces are stylish and functional, meant to be worn every day, and passed on from generation to generation. As with all AXIA timepieces, crisp and elegant custom design centers what’s important to the wearer above all else: vividly capturing memories of joy and success on the field in this milestone moment.

U.S. Watchmaker AXIA Time Makes Major Play In Latest Launch With College Football Playoff

AXIA Time, creator of ultra-custom Swiss Made timepieces, has been named the Official Timepiece of the College Football Playoff (CFP). Deepening its long-standing relationship with the CFP to now become an Official Sponsor, AXIA Time will be launching a series of limited edition, ultra-custom watches to honor all 12 teams competing for the 2025 College Football Playoff National Championship. The College Football Playoff Collection by AXIA Time is a special series of unique, heirloom-quality timepieces with styles exclusively for the players competing in the College Football Playoff and styles for the fans. The Players’ style features a unique sunray dial with a subtle yet striking etched football pattern that radiates out from the dial’s center. The timepieces for fans will be released in multiple drops throughout the 2024-25 season, offered in the 12 colorways specific to the 12 football programs that make the Playoff.

Since 2018, AXIA Time has scored with consumers by creating personalized timepieces of exceptional quality at an affordable price to commemorate life’s biggest achievements and unforgettable moments – including championship victories. No rookie in the sports world, AXIA Time has cheered on the greatness of student athletes in college football in collaboration with the CFP starting with the 2021 National Championship watch for the Georgia Bulldogs. Every season, AXIA Time works closely with the CFP to create premium custom wristwatches, including the 2023 National Champions Timepiece for the undefeated Michigan Wolverines. Now AXIA Time is once again joining forces with the CFP to create a unique design that will only be available to players competing in the CFP: a timepiece cherished for a lifetime that recognizes their extraordinary talent and drive at the peak of their college football careers.

AXIA timepieces are designed in the U.S. and handcrafted in Switzerland by master watchmakers, using the same components and engineers as luxury Swiss brands, at a much more accessible price point. The new AXIA Time commemorative CFP watches are stylish and functional, meant to be worn every day, and passed on from generation to generation. As with all AXIA timepieces, crisp and elegant custom design centers what’s important to the wearer above all else: vividly capturing memories of joy and success on the field in this milestone moment.

The College Football Playoff (CFP) ARGOS is powered by renowned Swiss brand Sellita’s SW200, a 26-jewel, highly decorated, self-winding automatic movement that operates at a frequency of 28,000 VpH (4 Hz) and boasts a power reserve of 38 hours. It is water resistant to 300 meters (30 ATM) and features gold-plated steel hands and applied indexes filled with X1 Super-Luminova, the highest performing grade of photoluminescent material used in watchmaking today and presented on a solid three-link 316L stainless steel bracelet with micro-adjustable buckle and DLC coating.

“Signing on as the Official Timepiece of College Football Playoff is a tremendous milestone for our company,” said AXIA Time founder John Kanaras. “Since the very start of AXIA Time, we have taken great pride in creating timepieces whose style and quality match the significance of the events they commemorate. Through our expanded partnership with CFP, and for the first time ever, we have created an exquisite, heirloom-quality timepiece that is exclusively available for the student athletes competing for the National Championship. For many, this will be the pinnacle of their athletic careers, and I am thrilled that we are able to produce a timepiece that aligns with their accomplishments and the memories of this special time in their lives.”

“We are thrilled to include AXIA Time among our family of sponsors as the Official Timepiece of the College Football Playoff,” said Ryan Allen Hall, Senior Director of Public Events and Sponsorships at the CFP. “We are grateful for our long-standing relationship with AXIA Time and its founder, John Kanaras. John’s focus on honoring the student-athlete experience aligns perfectly with our mission and we are excited to have them as part of the 2025 College Football Playoff.”

Most AXIA timepieces are available for under $1,000. Team-specific designs will be available to fans at axiatime.com. They will also be on sale at the CFP’s Playoff Fan Central in Atlanta from January 18-20, 2025, leading up to the national championship game.

AXIA Time will be kicking off a series of product drops and events in November that will include opportunities to win tickets to the 2025 national championship game. Sign up at AXIA Time for email updates and follow AXIA Time on social media for alerts.

AXIA Time joins the expanding NLL partner roster as the ‘Official Timepiece of the NLL’

The National Lacrosse League (NLL) today announced a new, multi-year partnership with AXIA Time as the “Official Timepiece of the NLL” and the presenting partner of the upcoming 2024 NLL Finals presented by AXIA Time that starts this Friday between the defending NLL champion Buffalo Bandits and the Albany FireWolves.

AXIA (pronounced ahx-EE-ah) Time creates heirloom-quality timepiece to commemorate life’s biggest moments. AXIA has been rapidly expanding its portfolio of partners and events. Notable recent projects include ultra-custom timepiece for the University of Michigan’s college football national championship and the University of Connecticut’s men’s basketball back-to-back national championship. Last week, AXIA Time unveiled its new collaboration with Zach Edey, Purdue University, and the Naismith Awards – commemorating Edey’s back-to-back Player of the Year honors.

“Storytelling is vital to the NLL as we advance towards our goal of becoming ‘The Next Major League’ in North America,” said Kurt Hunzeker, NLL Executive Vice President, Commercial Operations. “The biggest and best story of any NLL season centers on celebrating championship teams, and AXIA Time specializes in celebrating life’s biggest achievements and memorializing them in remarkable timepieces that tell so much more than time.”

“We wanted to create a premium item that players, coaches, and fans would appreciate and want to wear to remind them of one of the best times in their lives, and AXIA Time is the perfect partner to bring our vision to life,” Hunzeker said.

“As a life-long lacrosse person, it’s an honor to be partnering with the NLL to create ultra-custom, heirloom-quality timepieces for their fans, players, and partners,” said John Kanaras, AXIA Time founder. “The NLL is making great progress toward creating the next major sports league, and that aligns with our vision to make AXIA Time the next great watch brand in the U.S.”

The 2024 NLL Finals presented by AXIA Time begin Friday, May 17, 7 p.m. ET at MVP Arena in Albany before the series shifts to Buffalo’s KeyBank Center on Saturday, May 18 at 7:30 p.m. ET.

All 2024 NLL Finals presented by AXIA Time games will be televised live on TSN and on the TSN+ streaming service in Canada, and available live via ESPN+ in the U.S.