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Panther City Lacrosse Club Announces Landmark Sports Gaming Partnership with PlayUp

The Panther City Lacrosse Club announced today a ground-breaking agreement with PlayUp, a next generation entertainment and technology group.

The agreement sees PlayUp become Panther City’s first sports gaming partner. The relationship also designates PlayUp as a founding partner, fantasy sports partner, and e-sports partner, in a deal that is believed the be the largest team sponsorship arrangement in NLL history.

The agreement also includes a market access element. Should sports betting become legalized in Texas in the future, the partnership could potentially lead to market access for PlayUp in what would be one of the most lucrative markets throughout the U.S. The market access would be subject to Panther City Lacrosse Club receiving a sports betting license and pending requisite regulatory approvals.

“We are thrilled to welcome PlayUp as a partner of Panther City Lacrosse Club,” Panther City Lacrosse Club President, CEO & Managing Partner Greg Bibb said. “We look forward to introducing our fans to the PlayUp brand and we are proud to wear the PlayUp name on our game jersey.” 

The partnership represents PlayUp’s first Texas based sponsorship and will include the following promotional elements to increase brand awareness to Texan sports fans:  

  • Prominent logo placement on the Panther City jersey 
  • Branding opportunities on the media banner backdrop, team website and commercial opportunities during locally broadcasted games 
  • VIP hospitality to further enhance PlayUp’s unparalleled customer service offering 
  • In stadium branding including a main entrance brand station, on-field logos and board signage at regular season and post season home games 

PlayUp USA Chairman Dennis Drazin said the partnership would play a critical role in growing PlayUp’s brand given the large population and love of sport within Texas. 
 
“Texas is an evolving state in terms of sports betting and should legalisation occur, we want to ensure we are positioned to maximize that opportunity. We are excited by this partnership with Panther City as it gives PlayUp a great opportunity to grow our brand and connect directly with fans throughout the state,” said Drazin.  

Panther City Lacrosse To Select 13 Players In National Lacrosse League Expansion Draft On June 29th

As it prepares for its first action in December, Panther City Lacrosse Club (PCLC) will take the first major step in stocking its roster via the National Lacrosse League (NLL) Expansion Draft, to be held on Wednesday, June 29, beginning at 7pm ET from the Omni Fort Worth ballroom (1300 Houston St., Ft. Worth, TX). Managing Partner Greg Bibb, General Manager & VP, Lacrosse Operations Bob Hamley, and Head Coach Tracey Kelusky will oversee the team’s 13 selections from among available players not protected by other NLL teams.

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, will broadcast the Expansion Draft Selection Show, hosted by Devan Kaney, live via the league’s YouTube channel.

Numerous dignitaries will call each of the 13 selections, including Hamley, Bibb, Kelusky (virtual), #1 WNBA draft pick Dallas Wings’ Charli Collier, future box lacrosse stars representing DFW region youth lacrosse organizations and more. A live audience will be on hand, including PCLC front office staff, partners, season ticket holders and area youth lacrosse players.

“We’ve had a number of Expansion Drafts over the last 4 years and here we are once again for NLL’s 14th team, the Panther City Lacrosse Club. It’s an exciting time for North Texas fans to see which players will become a part of the inaugural team,” said NLL Commissioner Nick Sakiewicz. “There is so much talent across the league and many outstanding players available to help Coach Kelusky build a competitive team. It’s an important night for PCLC and there will be strong viewership of fans, players, and coaches watching across the league.”

The league’s 13 other franchises have submitted their respective lists of protected players, which are available at NLL.com.

The league last held an Expansion Draft prior to the 2019-20 season, as the New York Riptide and Rochester Knighthawks formed the beginnings of their respective squads.

Additional ways for PLCC to build their roster heading into Faceoff Weekend (December 3rd-4th, 2021) include: signing any free agents starting on August 1st, the NLL Entry Draft (Late Summer/Fall 2021), and player trades with other teams.

For the most up to date information and breaking news, sign up for the NLL newsletter at NLL.com. Also follow Deputy Commissioner Jessica Berman and Commissioner Sakiewicz on Twitter @JessicaBerman1 and @NLLcommish, respectively.

For more information on the NLL, visit NLL.com. You can also find @NLL on Facebook, Instagram, and Twitter.