Tag Archives: gretzky

FE to Launch The GR8 Chase Collection with NHL and Washington Capitals superstar Alex Ovechkin

FE, one of the fastest-growing brands in sustainable high-end sports apparel and an official NHL licensee, has secured the additional rights to create an apparel collection featuring Washington Capitals superstar Alex Ovechkin as he nears the National Hockey League’s all-time goals record. Ovechkin’s name, nickname, image, likeness, replica signature and trademarked “THE GR8 CHASE” logo assets all are part of the partnership.

To launch this collaboration, FE has created the Alex Ovechkin Capsule Collection —a tribute to one of hockey’s greatest players. With just 8 goals to go from breaking Wayne Gretzky’s NHL record of 894 career goals, FE is marking Ovechkin’s monumental journey with a collection as legendary as the player himself.

“Alex Ovechkin’s pursuit of history is a moment that transcends hockey—it’s about legacy and perseverance,” said Bill Chang, CEO of FE. “At FE, we take immense pride in what we’ve built—pushing the boundaries of fan gear while staying true to our commitment to sustainability and innovation. Our Ovechkin Capsule Collection is highly detailed and crafted for fans who want to own a piece of history while supporting a more sustainable future.”

“We are excited for FE to bring Alex Ovechkin fans a unique collection of Officially Licensed NHL product that utilizes their unique digital printing technology and product designs to celebrate his career and embrace the excitement around The Gr8 Chase for the NHL goal record,” said David Abrutyn, Chief Business Officer for CAA Hockey and longtime agent of Alex Ovechkin.

The initial collection will feature hoodies, lace-up hoodies, track jackets, reversible bombers, waffle henleys, bonded fleece quarter-zips, and t-shirts—all made from 92% to 100% recycled fabric at FE’s solar-powered fabric mill and enhanced with FE’s state-of-the-art digital printing technology.

Standout pieces include the water-repellent Color Block Reversible Bomber. The main side is a statement piece, digitally printed with legendary photos of Ovechkin in action, while the sleek reversible side features his career achievements and iconic jersey number. The Lace-Up Hoodie takes fan gear to the next level with a customhood digitally printed with a collage of Ovechkin’s most unforgettable moments. Meanwhile, the Fleece Hoodie delivers an engineered ombre’ design featuring “THE GR8 CHASE” across the entire piece, from the front to the back and as an all-over print inside the hood. The Track Jacket‘s front showcases a dynamic image of Ovechkin celebrating, layered over a subtle “OVECHKIN” outline and an inner lining packed with an allover collage of Ovechkin’s memorable moments. The back highlights his Stanley Cup victory, with an iconic photo. The Bonded Fleece Quarter Zip features a bold silhouette of Ovechkin celebrating, with “The Chase” and “Ovi” prominently displayed, symbolizing his relentless pursuit of greatness.

The Ovechkin Capsule Collection is just the latest in FE’s celebration of the greatest moments in hockey, both past and present. FE has also designed custom blazers for some of the sport’s most historic celebrations, including the Boston Bruins Centennial Celebration on December 1, 2024, and the New York Islanders Hall of Fame Night on January 18, 2025. Additionally, FE has launched The Legends of the Game Collection, a line of limited-edition reversible bomber jackets that honor some of the most iconic players in hockey history.

Sustainability meets sports greatness in this exclusive drop. The collection will be available soon on FE’s official website and select exclusive retail partners, with the official release date to be announced. Stay tuned for more details on this launch.

FE Enters the Sports Culture Space with Limited-Edition Fashion Line Featuring Hockey Hall of Famers

FE, one of the leading brands focused on sustainability in the apparel business, today formally announced their entrance into the growing space of ‘sports culture,’ with The Legends of the Game Collection, a limited-edition line of collectible reversible bomber jackets that pay tribute to some of the greatest players in hockey history. This exclusive collection, in collaboration with the NHL Alumni Association (NHLAA), the National Hockey League and Getty Images, honors the careers of NHL Legends Mark Messier, Wayne Gretzky, Martin Brodeur and more with a unique blend of style, nostalgia, and craftsmanship. Only 99 pieces of each legend’s jacket have been created, with each style individually numbered from 1 to 99 – making them a rare and coveted addition to any fan’s wardrobe. The jacket is the first style in a growing line that will also include hoodies, each designed to blend the culture and heritage of hockey with contemporary, cutting-edge fashion trends. The jackets are available on the FE Website and at the NHL Shop NYC store in Manhattan.
“The Legends of the Game Collection gives fans the opportunity to honor their hockey heroes in a stylish and sustainable way,” said Bill Chang, CEO at FE. “This collection celebrates remarkable achievements by exceptional players and offers a chance to wear a piece of sports history.”

“Our goal every day at the NHL Alumni Association is to ‘Honour the Past’ by making tomorrow better than today for all NHL Alumni and their families. Through these specially designed jackets, FE is furthering this mission and allowing fans to honour the legacy of iconic hockey heroes,” said Glenn Healy, President and Executive Director of the NHL Alumni Association.

The Legends of the Game Collection is meticulously designed to celebrate the legacy of hockey icons. Each bomber jacket showcases the legendary player’s jersey number, most iconic photos, career stats and team logo. Crafted in the player’s team colors, the jackets capture the essence of these hockey greats with a tribute that’s both striking and meaningful. The jackets are also reversible, providing two distinct looks in one garment. Fans can choose to display their favorite legend’s images on one side or choose a sleek, minimalist design on the reverse.

Craftsmanship is a key focus at FE. After the fabric is printed using state-of-the-art digital printing technology, every panel on each jacket is hand-pinned before cutting for precise placement and every seam is matched perfectly. This dedication to detail ensures a high-quality product that truly honors the legacy of these hockey icons. The jackets are also made from 100% recycled fabric, combining sustainability with performance. The fabric is water-repellent and anti-microbial, offering durability and comfort.

Deborah Hull, wife of the late Chicago Blackhawks legend Bobby Hull, expressed her admiration for the collection: “It is just amazing…Bobby would have loved it! It’s an honor to have this piece of memorabilia for the family to cherish for a long time. I know he would be so proud of the NHL Alumni and what you are achieving. Best of luck on all the Alumni endeavors.”

The initial launch features: Jean Beliveau (Montreal Canadiens), Ray Bourque (Boston Bruins), Martin Brodeur (New Jersey Devils), Paul Coffey (Edmonton Oilers), Marcel Dionne (Los Angeles Kings), Peter Forsberg (Colorado Avalanche), Wayne Gretzky (Edmonton Oilers), Gordie Howe (Detroit Red Wings), Bobby Hull (Chicago Blackhawks), Brett Hull (St. Louis Blues), Nicklas Lidstrom (Detroit Red Wings), Mark Messier (New York Rangers), Stan Mikita (Chicago Blackhawks), Denis Potvin (New York Islanders), Maurice Richard (Montreal Canadiens), Larry Robinson (Montreal Canadiens), Patrick Roy (Colorado Avalanche), Joe Sakic (Colorado Avalanche), Teemu Selanne (Winnipeg Jets) and Steve Yzerman (Detroit Red Wings).

The Legends of the Game Collection is now available for purchase exclusively on the FE website (www.fe-apparel.com) and at the NHL Shop NYC store in Manhattan. With only 99 jackets for each legend available, fans are encouraged to act quickly to secure their piece of hockey history.