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Betty Wold Johnson Foundation Provides $1 Million Grant To ECAC Launching College’s Largest Women’s Flag Football League

The Betty Wold Johnson Foundation today announced a groundbreaking $1 million grant to the Eastern College Athletic Conference (ECAC) which will transform the landscape of women’s flag football. This investment, directed by Woody Johnson, will fund the creation of the largest collegiate women’s flag football league in the nation, launching in spring 2026. The initiative underscores the Johnson Family’s and New York Jets unwavering commitment to expanding access and opportunity for women in the sport.

“Empowering young women through football has always been central to our mission,” said Woody Johnson, Chairman of the New York Jets. “Partnering with the ECAC to launch this league creates a clear pathway for student-athletes to compete, grow, and lead—on the field and beyond.”

Mr. Johnson continued, “The Jets ECAC Women’s Flag Football League builds on the success of our high school girls’ flag program, which opened doors for thousands of athletes across the region. Now, we’re taking the next step: collegiate play, Olympic dreams, and a future professional league.”

Gameplay will feature the 7-on-7 format of flag football. The season will kickoff with a Media Day at MetLife Stadium in February, followed by a USA Football Talent ID Camp the following day. Regular season games will be played February through April on campus sites, culminating in the championship game at MetLife Stadium1 during the first weekend in May.

“The launch of the Jets ECAC Women’s Flag Football League represents a significant milestone for women’s sports,” said Troy Vincent Sr., NFL Executive Vice President of Football Operations. “By establishing the largest collegiate women’s flag football league, we are collectively building a future where young women can dream bigger and continue playing the sport they love in a competitive setting. Woody Johnson, the Johnson Family, and the New York Jets have been pioneers in this area, and we are proud to partner with them and the ECAC to empower the next generation of flag football athletes.”

“The ECAC is thrilled to be partnering with the New York Jets and the Betty Wold Johnson Foundation to provide a premium intercollegiate flag football league for hundreds of young women athletes interested in pursuing their athletics dreams,” said Dan Coonan, ECAC Commissioner. “We couldn’t be happier to be selected for this partnership. With 88 years of experience sponsoring first-rate intercollegiate athletic competition, we believe we are uniquely suited to bring this bold initiative to life. Our sincere thanks to Woody Johnson, the Jets, and the Betty Wold Johnson Foundation for their transformative vision and generous commitment to advancing this emerging sport. We can’t wait to get started.”

As part of the Jets and BWJF commitment, each school will receive a grant to offset costs associated with fielding a flag football team. The following schools have committed to playing in the Jets ECAC Women’s Flag Football League:

Allegheny College, Meadville, PA
Caldwell University, Caldwell, NJ
Dominican University, Orangeburg, NY
Eastern University, St. Davids, PA
Fairleigh Dickinson, Teaneck, NJ
Franciscan University, Steubenville, OH
Kean University, Union, NJ
Long Island University, Brooklyn, NY
Mercy University, Dobbs Ferry, NY
Mercyhurst University, Erie, PA
Montclair State University, Montclair, NJ
Mount St. Mary’s University. Emmitsburg, MD
Union College, Schenectady, NY
Penn State Schuylkill, Schuylkill Haven, PA
Sweet Briar College*, Sweet Briar, VA

To watch the announcement video and download graphics please click here.

What They are Saying About the Jets & ECAC Women’s Flag Football League:

Callie Brownson, New York Jets Flag Football Advisor: “This league is more than just games—it’s about creating opportunities and building a future for women in football,” said Callie Brownson, Jets Flag Football Advisor. “From high school programs to the collegiate level, we’re opening doors that didn’t exist before. The Betty Wold Johnson Foundation’s support ensures that young women can compete at the highest level, develop as leaders, and see a clear pathway to their dreams.”

Jesse Linder, New York Jets Vice President Community Relations: “It is amazing to see the evolution of girls flag football from 2011 to today,” said Jets Vice President of Community Relations. “The New York Jets are proud to have played a role in this growth and can’t wait to see where it goes from here. From high school sanctioning to elite club play to colligate flag football a pathway to the Olympics and professional flag football is being forged.”

Amanda Ruller, Eastern University Head Flag Football Coach: “The investment of the Johnson family, Betty Wold Johnson Foundation and the New York Jets means they’re putting real money, resources, influence and visibility into growing opportunities for girls and young women in flag football,” said Amanda Ruller, head flag football coach at Eastern University. “There’s so much visibility that the Jets are providing for the sport that we love and the community loves, and people love watching it.”

Quincy Williams, New York Jets Linebacker: “Launching the largest collegiate women’s flag football league is a game-changing moment that will create opportunities that inspire and elevate the game. The programs the Jets have launched in the UK and Ireland have shown how much passion and talent exists for this sport worldwide. Now women will have the chance to experience what college football gave so many of us—competition, community, and growth.”

Sierra Wishnefsky, Penn State Schuylkill Athlete: “I couldn’t imagine being a little girl and seeing, ‘they’re playing in a league sponsored by the New York Jets, an NFL team,’ just having the name there — this conference is going to open so many doors.”

NY Jets, Partners Built PLAY 60 Fitness Zone for Riverdale, N.J. Public School

As part of the Jets’ Hometown Huddle project, the New York Jets, in collaboration with Dunkin’, New Jersey Board of Public Utilities (NJBPU), and United Way of Northern New Jersey, helped build a new PLAY 60 Fitness Zone for Riverdale Public School in Riverdale, N.J.

The Atlantic Health Jets Women’s Organization, comprised of the many women who are affiliated with the team, including staff members, significant others of coaches, players, and football personnel, along with the women of United Way Women United, Dunkin’, NJBPU, and the Florham Park Teachers Union volunteered their time to build the fitness zone with Sinclair Recreation on October 20.

The play space features an obstacle course with monkey bars, climbers, a lily pad bridge, four slides, and more. The playground not only provides an environment that facilitates play, but also allows students to develop strength and practice fine motor skills.

The Jets unveiled the new PLAY 60 Fitness Zone for the 27th Annual Hometown Huddle Day of Service at Riverdale Public School on October 21. The 17 members of the Jets 2025 Rookie Class – Armand Membou, Mason Taylor, Azareye’h Thomas, Arian Smith, Malachi Moore, Kiko Mauigoa, Tyler Baron, Brady Cook, Jordan Clark, Dean Clark, Ja’Markis Weston, Leander Wiegand, Esa Pole, Payton Page, Jamaal Pritchett, Quentin Skinner, and Fatorma Mulbah – exercised with students from Riverdale Public School on the new Fitness Zone.

The $150,000 playground build was made possible with contributions from the Jets Foundation, Dunkin’, and NJBPU.

New York Jets to Collaborate with Johnson & Johnson to Promote Better Health in the Community

The New York Jets have agreed to a multi-year sponsorship with Johnson & Johnson to promote better health to Jets fans, making them the team’s Official Medical Innovation Sponsor. Johnson & Johnson will become the presenting sponsor of My Cause My Cleats and will debut its monthly Healthcare Hero initiative during the 2025 season.

“The Jets are honored to team up with Johnson & Johnson to recognize healthcare workers in our community that put in countless hours to protect all of us,” said Jeff Fernandez, Jets Senior Vice President of Business Development + Ventures. “Through this meaningful sponsorship, we will be able to promote the importance of early screenings for critical illnesses, while showcasing the value in healthier lifestyle habits and then extending the awareness of health issues to Jets players’ personal support of the My Cause My Cleats program.”

Through this sponsorship, the Jets and Johnson & Johnson will be able to communicate the importance of looking after your health and highlight the vital role of healthcare workers through new and engaging mediums. As the presenting sponsor of the Jets “My Cause My Cleats” initiative, Johnson & Johnson will amplify and highlight players’ chosen causes and custom cleats through various media channels, leading up to the game against the Falcons on Nov. 30.

The sponsorship kicked off by launching a “Stories of Strength” PSA campaign, where Jets linebacker Quincy Williams informed fans about the importance of early and frequent cancer screenings. The PSAs will be distributed across both Jets and Johnson & Johnson’s digital media platforms. To watch the Quincy Williams’ PSA about cancer screenings, please click here.

In addition, the Jets will also recognize a local healthcare worker each month during the NFL season as a “Healthcare Hero”. This new initiative will showcase the lifesaving work of healthcare workers by honoring them as community heroes with an in-game recognition at MetLife Stadium. The chosen healthcare worker will be featured throughout articles and digital content about their dedication to the community and their careers on NewYorkJets.com and the team’s various social media channels.

The Jets will continue to build awareness about healthcare with Johnson & Johnson exclusive signage throughout MetLife Stadium during Jets home games. They will also be featured on “Protect Your Health” messaging during defensive redzone stands on the MetLife Stadium videoboards.

Find out more about these and other programs sponsored by Johnson & Johnson at www.nyjets.com.

New York Jets Unveil Exclusive Collaboration with Trapstar London x Mitchell & Ness

The New York Jets have announced the launch of an exclusive capsule collaboration with Trapstar London, in partnership with Mitchell & Ness, to mark the team’s return to the UK capital for the 2025 London games.

Exclusively available to fans in London, the limited-edition range celebrates the Jets deepening sense of connection with London and the wider UK market. 

The collection features a host of limited-edition items, including jackets, fashion tops, t shirts, fleece hoodies and caps. The green, white and black range brings together the iconography of the Jets and Trapstar London in typical bold and dramatic style.

It will officially go on sale at the NFL Shop, Oxford Street on Friday, Oct. 10, with members of the Jets’ official international membership club, New York Jets FC, granted early access. It will then be available at Touchdown Tailgate, the fan experience taking place at Vinegar Yard on Saturday, Oct. 11, plus on gameday at the Tottenham Hotspur Stadium.

“To be able to work with a UK brand such as Trapstar London is a huge honour, coupled with the Authentic quality of Mitchell & Ness we are incredibly proud of how we have been able to bring this capsule collection to life,” said Chris Pierce, New York Jets VP, Fan Commerce. “Our aim was to mark our game in London with a truly unique collection, and we are incredibly excited to see how our UK fans react in London.”

The Jets will take on the Denver Broncos on Sunday, Oct. 12, at the Tottenham Hotspur Stadium. The game represents the Jets fourth visit to London, but their first as a designated team, meaning fans can also expect the famous energy and buzz of a Jets home game as the team brings its MetLife gameday experience to London.

The team will also be building excitement for the matchup throughout the week leading up to the game with a host of exciting events and activations planned across London. Fans can keep updated on the latest news by visiting www.nyjetsinternational.com or by following the team on social platforms, @NYJetsinUKandIE on X and @newyorkjetsinuk on Instagram.

For photos of the exclusive capsule collection between the New York Jets and Trapstar London, please click here

New York Jets Announce Slew of UK-Based Partnerships for First-Ever London Home Game

Prior to the team’s game in London against the Broncos, the New York Jets have announced three new exciting United Kingdom-based partnerships with Helix Wireless, Hershey’s, and Topman. The team’s newest international sponsors will be joined in market by existing partners: Avery Dennison, Choose NJ, Nike, and Visa, bringing an extensive lineup of activations and programming that can be enjoyed by fans the week leading into their game at Tottenham Hotspur Stadium in London on Oct. 12. 
 

“We’re proud to expand our partnership with Helix Wireless as they join us in London, building on their impactful presence in the U.S.,” said Jeff Fernandez, Senior Vice President of Business Development + Ventures for the New York Jets. “Alongside Hershey’s and Topman, and in collaboration with our existing global partners, this dynamic lineup will deliver an unforgettable week of fan engagement and celebration leading into our game at Tottenham Hotspur Stadium.”

Helix Wireless will join the Jets across the pond as the presenting partner of Touchdown Tailgate, an all-encompassing fan experience full of activations, giveaways, games, food, music, and merchandise at Vinegar Yard on Saturday, Oct. 11. 

  • Helix Wireless will be visible on player uniforms with a Practice Jersey Patch, which will be worn throughout the week at the team’s training grounds 
  • Showcased at Tottenham Hotspur Stadium with exclusive videoboard features. 
  • Helix Wireless is also a US market partner.

Hershey’s and Topman will also be a part of the Jets UK sponsorship lineup as supporting partners of Touchdown Tailgate. 

  • Hershey’s will host an activation consisting of Reese’s-themed games, prizes, and product giveaways. 
  • Topman will be rolling out a Green Carpet and double-decker bus at Touchdown Tailgate, where fans can take part in a one-of-a-kind photo opportunity. 
  • Both partners will be highlighted on the team’s social media channels.

As a part of its continuing partnership with the New York Jets, Nike will join Hershey’s and Topman as supporting partners of Touchdown Tailgate. 

  • Nike will host a live customization activation where a local artist will paint one-of-a-kind Jets pieces on Nike Air Force 1s, which will be raffled off to lucky winners during NYJ events. 
  • Nike will provide championship rings to three-time Jets NFL Girls Flag League champions Ealing Fields. The rings will be presented to the team by Jets Legends at Touchdown Tailgate, before they are honored on-field at Tottenham Hotspur Stadium during the Jets game against the Broncos the next day. 

JETS WATCH PARTIES


Avery Dennison will serve as the presenting partner of all New York Jets watch parties throughout London. 

  • The first watch party will take place on Oct. 5 during the Jets matchup against the Cowboys at The Bierkeller Liverpool. Jets Legend Erik Coleman is set to make a guest appearance at the event in Liverpool. 
  • The second watch party will be held when the Jets take on the Broncos on Sunday, Oct. 12, at Jets Pub at Greenwood for fans without tickets to Tottenham Hotspur Stadium. 
  • Additionally, Avery Dennison will be sponsoring a rally towels giveaway for all fans at both watch parties and Touchdown Tailgate on Oct. 11. 

N17-JETS FAN ZONE AT TOTTENHAM HOTSPUR STADIUM
 

Inside the N17-Jets Fan Zone, a designated activation area that mimics the gameday and tailgating experience from Jets gamedays at MetLife Stadium, Choose New Jersey will be hosting the Jets Field Goal Kick Challenge. The brand-new activation will give fans a chance to test their luck and attempt a field goal just like the pros will do inside the stadium. 

FAN GIVE AWAY 
 

On gameday, Visa will be sponsoring a Flag Fan Giveaway for all attendees. Each section of the stadium will be given either a green or white flag, creating a sea of color within the venue. 
 

ADDITIONAL INFORMATION
 

The Jets were awarded international marketing rights to the UK in 2022 and were recently awarded rights into Ireland in 2024 as part of the NFL’s Global Marketing Program. 

For more information about partnerships, events, and programming leading to the Jets game against the Broncos in London, please visit nyjetsinternational.com or follow the team on X or Instagram.

888casino Extends Sponsorship With the New York Jets

888casino extends New York Jets partnership

888, one of the world’s most popular online gaming companies and solutions providers, has announced it has extended its sponsorship deal with the New York Jets of the National Football League, for the 2019-2020 season, following its successful inaugural partnership last year.

The deal continues to be the first and only partnership of its kind between a pure digital gaming company and an NFL team. As part of the deal, 888casino branding will be on display across the 82,000-plus capacity MetLife Stadium, including the ‘red-zone’ feature, for all eight regular season Jets home games. 888casino promotions will also be spread online across the team’s website and social channels, and broadcast over 98.7 ESPN during radio coverage of the Jets games. The deal will enable the company to utilize New York Jets branding in its different sites and apps in New Jersey. The sponsorship which will be executed throughout the 2019 New York Jets’ football season, offers additional cooperation efforts throughout the season.

“The extension of the deal between the New York Jets and 888casino for a second year in a row only reaffirms our expansion efforts and reiterates the interest in online gaming within the US sports community,” said Yaniv Sherman, Head of Group Commercial Development. “The continuation of the partnership marks another milestone for 888casino in the US, as we continue to pioneer betting operations through this sponsorship agreement, our second consecutive with an NFL team!”

“We are proud to continue this partnership with 888casino in the gaming space allowing us to further engage and provide experiences for our fans in the mobile and digital world,” said Ian Lasher, New York Jets’ Senior Vice President of Corporate Partnerships.

The deal is one of many exciting developments for the company in the US market, following the launch of its new online casino platform in New Jersey in July. The platform represents 888casino’s most exciting product development of recent years in which it offers players a fast, intuitive and more personalized customer experience. This marks a new era for online gaming in the United States. 888casino’s customers in New Jersey are now able to enjoy a unique portfolio of casino games, poker tournaments and sports betting markets from a single login and bankroll.

Since launching its proprietary technology in Nevada, Delaware and New Jersey in 2013, 888casino has developed a growing reputation amongst customers for delivering a cutting-edge online gaming experience, and the continuation of its partnership with the New York Jets confirms 888’s guarantee of an excellent online gaming experience.

The company already has a unique position across the three regulated states for online gaming. The extension of the deal will continue to strengthen and expand the brand across the US market. This will aid their growth strategy to become a leading operator in the developing and potentially significant US online gaming market.”