Celsius Holdings, Inc., maker of the leading global fitness drink, CELSIUS®, today announced that they have officially signed Dustin Poirier to Team CELSIUS to act as an ambassador and engage with fans and consumers on behalf of the brand.
“I’ve been a fan of CELSIUS for a long-time – I’m very careful about what I put into my body, and I know that CELSIUS is a healthy way to get a boost of energy. Plus it’s been scientifically proven to help boost your metabolism, which obviously doesn’t hurt when it comes time for weigh-ins,” said celebrated MMA fighter and current #2 UFC lightweight contender Dustin Poirier. “It just made a lot of sense for me to get involved with CELSIUS – not only do I drink it regularly but the company is right in my backyard in Boca Raton where I spend half my year.”
“We couldn’t pass up the opportunity to collaborate with an athlete of Dustin’s caliber who happens to be a huge fan of the product and is also practically a neighbor,” added Celsius Holding Inc.’s CEO John Fieldly. “We look forward to working with Dustin to introduce CELSIUS to new fans and to get our existing fans even more excited.”
CELSIUS has four beverage lines that each offer a property, functional, healthy-energy formula with distinct clinically-proven benefits such as boosting endurance and burning body fat.
CELSIUS® is backed by six university studies that were published in peer-reviewed journals validating the unique benefits CELSIUS® provides.