Tag Archives: mma

Global Fight League Announces Initial Funding and Sets Launch Plan for New Team-Based MMA Property

The Global Fight League, a new team-based MMA property, today announced that it has successfully closed a multi-million-dollar seed round and is set to launch its first season in April 2025. The league will hold a virtual selection process to determine the fighters on each team on January 24, the details of which will be released in the coming weeks.

The GFL will combine team and city-based competition with a new level of empowerment for male and female fighters across all stages of their career, offering profit sharing on all events from the very start.

“Our new league is a logical evolution for MMA,” said Darren Owen, longtime global MMA event promoter, entrepreneur, and Founder of the Global Fight League. “Our mission is to embrace fighters as true equitable partners from inception and, together, create a format that can be understood by any sports fan. I’ve had hundreds of conversations with MMA legends and rising stars and our business plan is an extension of what I have heard from fighters who want a new way to compete and excel in the world’s fastest growing sport.”

Many of the sport’s most notable fighters have been assembled to compete in the inaugural GFL season including: Tyron Woodley, Luke Rockhold, Wanderlei Silva, Anthony Pettis, Fabricio Werdum, Junior Dos Santos, Andrei Arlovski, Frank Mir, Benson Henderson, Gegard Mousasi, Alexander Gustafsson, Hector Lombard, Kevin Lee, Abubakar Nurmagomedov, Hannah Goldy and Marlon Moraes, who will serve as the Head of the GFL’s Athlete Association.

The GFL is pioneering a 50% event-specific revenue share model that ensures athletes benefit from the league’s success. This revolutionary structure prioritizes fighters’ financial security and professional well-being.

The GFL is committed to providing unparalleled financial benefits while prioritizing fighter health and safety. Additionally, the league will actively work to eliminate extreme weight-cutting practices to foster a healthier and more sustainable environment for athletes. This initiative reflects the league’s commitment to protecting its athletes and promoting longevity in their careers.

The league will launch with six teams based in major global markets. Competitions will span the world, culminating in a playoff and a championship that will establish the GFL’s position as a world-class experience for athletes and fans alike. Teams will be coached by some of MMA’s most respected figures, including Rafael Cordeiro, with team managers such as Lyoto Machida bringing exceptional expertise.

Marlon Moraes, Head of the GFL Athlete Association, remarked, “This is a new chapter for fighters. The GFL is built on fairness, respect, and opportunity. Fighters now have a voice and a stake in the sport’s future.”

With MMA’s undeniable global popularity, the GFL is the natural progression of a sport that transcends borders. By combining a historically proven team-based league model with a commitment to athlete equity, the GFL aims to help the MMA industry innovate and set a new gold standard in professional sports.

CELSIUS Teams Up with MMA Superstar Dustin Poirier

Celsius

Celsius Holdings, Inc., maker of the leading global fitness drink, CELSIUS®, today announced that they have officially signed Dustin Poirier to Team CELSIUS to act as an ambassador and engage with fans and consumers on behalf of the brand.

“I’ve been a fan of CELSIUS for a long-time – I’m very careful about what I put into my body, and I know that CELSIUS is a healthy way to get a boost of energy. Plus it’s been scientifically proven to help boost your metabolism, which obviously doesn’t hurt when it comes time for weigh-ins,” said celebrated MMA fighter and current #2 UFC lightweight contender Dustin Poirier. “It just made a lot of sense for me to get involved with CELSIUS – not only do I drink it regularly but the company is right in my backyard in Boca Raton where I spend half my year.”

“We couldn’t pass up the opportunity to collaborate with an athlete of Dustin’s caliber who happens to be a huge fan of the product and is also practically a neighbor,” added Celsius Holding Inc.’s CEO John Fieldly. “We look forward to working with Dustin to introduce CELSIUS to new fans and to get our existing fans even more excited.”

CELSIUS® is a lifestyle fitness drink and a pioneer in the rapidly growing performance energy sector.

CELSIUS has four beverage lines that each offer a property, functional, healthy-energy formula with distinct clinically-proven benefits such as boosting endurance and burning body fat.

CELSIUS® is backed by six university studies that were published in peer-reviewed journals validating the unique benefits CELSIUS® provides.