Tag Archives: nba

High Stakes Game in TV Ratings

By TERRY LYONS, contributing columnist @TheDailyPayoff
@terrylyons

American Pharoah’s run to the Triple Crown grabbed our fair share of attention recently, watching intently as the once-in-a-generation thoroughbred won graded stakes at Churchill Downs, Pimlico and Belmont Raceway.

American Pharoah delivered on the track, but his Triple Crown win translated into only 18.6 million television viewers on NBC, down from the 20.6 million fans who tuned into California Chrome’s failed bid at The Belmont in 2014. When Pharoah had the Triple Crown on the line at The Belmont, you might’ve thought the stakes were as high as they’d get ,but as spring turns to summer and the stretch-run at Belmont is in the rearview, there’s no higher stakes in professional sports than that of the TV ratings game.

Certainly the National Hockey League and NBC benefitted from a strong audience lead-in from The Belmont, as Game 2 of the Stanley Cup Final calculated a tune-in of 6.6 million viewers for Game 2 of the series between the Tampa Bay Lightening and Chicago Blackhawks, the strongest non-clinching game TV audience since 1994. The data will improve as the Stanley Cup series, split 2-2 as of this writing, moves on to Tampa for a pivotal fifth game.

Meanwhile, after the longest break in NBA playoff history between the Conference Finals and the NBA Finals, the Golden State Warriors and the Cleveland Cavaliers are in the midst of a memorable NBA Finals series, with MVP Steph Curry of the Warriors and the league’s best player, Lebron James of the Cavs doing battle on the court. However, the real numbers are being crunched off the court by the Disney Corporation, the caretakers of ABC Sports, cash cow cable entity ESPN and the NBA on ESPN property.

As of this writing, the 2015 NBA Finals are the highest-rated ever on ABC with Game 4 delivering a 13.9 overnight rating to be joined with the league’s soaring numbers after the first three games of the Finals. Those ratings points translate to some 18.6 million viewers turning into the series, with the numbers — like the NHL’s — sure to go up as the league is guaranteed no fewer than six games to determine the champion.

Delving deeper into the NBA on ABC numbers, the Nielsen ratings in Game 4 were up 31 percent from the Miami vs. San Antonio numbers of a year ago with the ABC ratings averaging 13.1 (overnight), up some 26 percent over 2014. Of course, those are record-setting numbers for ABC Sports and do not factor against the record numbers the NBA did when NBC Sports carried the property. During that run, veteran broadcast chief Dick Ebersol put the pedal to the metal to promote Michael Jordan and the Chicago Bulls to the tune of a Game 6 1998 NBA Finals record rating of 18 No fewer than 30 million tuned into the NBA from United States households, alone, never mind the growing international audience for basketball.

To be clear, the television ratings game of the winter-spring sports, such as horse racing, ice hockey and basketball cannot and will not compete with the television audience for the NFL’s biggest game – The Super Bowl. Last February, the New England Patriots exciting victory over the Seattle Seahawks saw a Nielsen rating blockbuster of 47.5 that translated to a US audience of 114.4 million viewers for the NFL and TV’s biggest audience of the year. Quite simply, there will never be a sporting audience viewing a game on TV that is larger than the NFL’s Super Bowl audience.

The other interesting point of comparison in the high stakes ratings game for televised sports properties in Major League Baseball which saw an 8.2 ratings average and 13.8 million viewers tune into the 2014 World Series, according to Sports Media Watch. Between Jordan’s last game in 1998 and 2008, the World Series consistently out-rated the NBA Finals. But, over the past five years (2010-2014), the NBA Finals has out-rated Major League Baseball’s World Series and the trend is surely going to continue in 2015, unless October brings about a miracle story (Insert Chicago Cubs joke here!)

One other interesting factor in televised sports ratings is to look at the numbers from the competing local markets. In Cleveland, Game 4 of the NBA Finals generated a 45.7 rating for the 20+ point Golden State blowout of the Cavs. In the Bay Area (SF market), the broadcast delivered a solid 30.5 rating. Pretty amazing audience numbers for the NBA which was largely criticized, especially by NASCAR and Fox Sports tv executives, when the 2003 NBA Finals drew all-time ratings lows of 6.5 for the New Jersey Nets vs. San Antonio Spurs series.
That was a long time ago.

Las Vegas Weekend Action Talk

By Frank Scandale @FScandale @TheDailyPayoff

Las Vegas bookmakers are busier in May than accountants are in April, and this weekend has them taking action on more games and sports than Alex Rodriguez has homers.

Each week, The Daily Payoff will attempt to elicit from some well-regarded Las Vegas odds makers what games and events bettors are finding interesting as the weekend approaches.

This weekend, for instance, fresh off the insanity of Deflategate and The Preakness hysteria known as American Pharoah, bookmakers are looking instead at a smorgasbord of sports instead. No one event is commanding as much attention as say the Mayweather-Pacquiao fight and the Kentucky Derby, but some money is flowing into everything else.

Conference finals in basketball for one book maker is the focus, while another sees the NBA and the NHL as decent draws because he says the New York Rangers always bring in extra betting.

Johnny Avello Horizontal 2 4Mg“The Rangers are one of those hockey teams we take a lot of money on every year,” said Johnny Avello, executive director race and sports operations at Wynn Las Vegas. “If it were Rangers and Black Hawks in the finals, it would be best for networks and good for us. But if it were Rangers and Anaheim, that could be an all out war.”

Jimmy Vaccaro, director of the race and sports operations at South Point Casino, is cool on hockey in general, saying it is a niche sport that doesn’t bring in much action regardless of which teams are playing. But the prospect of a Cleveland Cavaliers-Golden State Warriors final has him excited.

Unknown“Right now, most of us here are rooting for an extra 10-15 percent handle if the Caveliers would play Golden State for championship,” Vaccaro said. ” “It has marquee value and since June is one of the slowest months, we’ll take any help we can get and it would help if Lebron were playing Curry in the finals.”

And while a UFC light heavyweight title fight at the MGM Grand, some college lacrosse semi-final games  and the French Open will all generate some influxes for this weekend, all eyes are already on the Belmont Stakes on Saturday, June 6.

With the specter of  American Pharaoh being the first Triple Crown winner since 1978 when Affirmed took the crown, https://www.youtube.com/watch?v=apBIGFWMFr0 , Avello and Vaccaro both are anticipating a bonanza of business.

“I’m writing tons of business,” Avello said.

“The Belmont will be a very good day,” added Vaccaro. “It might challenge what we do for the Derby. People want to be part of history.”Avello said his top three favorites and accompanying odds are American Pharoah at 10-11, Frosted at 4-1 and Materiality at 9-2. He suggested coming to Las Vegas in person if you are going to bet the race because the odds are better there than at the track and the “hold” percentage is 4.5 percent in Las Vegas as opposed to 16 percent at the track.

Vaccaro said it doesn’t matter what other horses are in the race from his point of view. All the betting is on whether Amerian Pharoah wins or loses.

“Most of the ticket will be on American Pharaoh. When you get into these situatons, a lot of people are buying $2 and $5 tickets and they won’t even cash them. They’ll just take them home. A lot of souvenier hunters will gobble them up.”

After the Triple Crown, the next big thing looming is the U.S. Open golf championship starting the week of June 15. VegasInsider.com, for instance, has Rory McIlroy as the the 7-1 favorite, with Jordan Speith next at 17-2 and , believe it or not, Tiger Woods at 15-1.

Vaccaro said only the Masters golf tournament generates any real financial excitement of all the majors.

“The Masters is quite different,” he said. “Tiger’s influence is waning each year he doesn’t win anything, but he still draws, just not as much.”

And then there’s baseball.

“Then summer kicks in middle of June, and you can bet any sport you want, as long as it’s baseball,”Avello cracked.

Before the season started, he said odds makers were seeing the favorites as the Angels, Tigers and Boston. “A lot of teams people were expecting big things from. But now the Royals are playing well and the Astros are getting big play. It’s still a long way to go and there will be more (odds) changes.

“In the National league, the Nationals, the Cardinals and the Dodgers are still the favorites,” he added. “But there are a lot of teams in the mix. People are betting the Mets, the Padres, and the Cubs all the time. “

Yankees?

“Yankees are in a division that is up for grabs. When the dust clears, one of the five teams can win.”

For now, the Yankees are 16-1, he said.

But if you want to load up an a real long shot for next month, look at Bradley Neil and Gunn Yang. Who? Right.

But both are 2,000-1 to win the U.S. Open

 

Silver: Gambling ‘good for business, I don’t want to hide from that’

Silver: Gambling ‘good for business, I don’t want to hide from that’

Full credit to : By James Herbert | CBSSPORTS NBA writer

NBA commissioner Adam Silver has been outspoken on the topic of sports gambling — back in November, he wrote an op-ed in the New York Times where he argued that betting “should be brought out of the underground.” On Monday, as a guest on the Boomer & Carton show, he was asked about talking to commissioners of other professional sports leagues about the matter.

“I did speak to all the other commissioners,” Silver said. “There was a range of reactions. Some were, ‘What are you doing?’ Others were, ‘Let’s study it, seems like an interesting idea.’ And that is not that we’re necessarily out there promoting sports betting, but the latest estimate is there’s somewhere between $300 and $400 billion a year being bet on sports in this country.”

Silver knows that sports betting is going to happen regardless of what the league does, so it doesn’t make sense to have a hard-line stance on it anymore. He said he wants to be able to protect the league’s integrity and monitor the gambling, adding that he studied European soccer and basketball, where betting is widespread and legal.

“Because they have all that data, they’re able to monitor it,” Silver said. “And if there’s any irregular activity whatsoever, it’s like tracking insider trading on the New York Stock Exchange. If there’s a blip, if there’s unusual activity, they know to investigate. So first the issue for us is if all this betting is going to go on anyway, we should be able to monitor it. And then, No. 2, if all this betting activity is going to go on anyway, make it legal. “It’s good for business, I don’t want to hide from that,” he continued. ”

Full credit to CBS Sports – seen here http://www.cbssports.com/nba/eye-on-basketball/25155791/adam-silver-on-gambling-its-good-for-business-i-dont-want-to-hide-from-that