Category Archives: In The Biz

Monkey Knife Fight Partners With San Diego Padres As Official Fantasy Sports Site

Monkey Knife Fight (MKF), the fastest growing gaming platform in North America, announced a new partnership with the San Diego Padres. As the Official Fantasy Sports Partner of the Padres, MKF will be prominently displayed on signage at Petco Park and on all the Padres’ social media outlets.

In addition to the partnership, Monkey Knife Fight has contributed $50,000 to The Padres Foundation. The foundation is focusing their efforts during this pandemic on food insecurity and support for frontline workers in addition to their other outreach initiatives supporting the San Diego community.

“The Padres are excited to partner with MKF to grow and expand their tremendous lineup of fantasy sports platforms,” said Erik Greupner, President of Business Operations for the Padres. “Their very generous donation to The Padres Foundation will also provide much needed resources to combat hunger in the San Diego community during these challenging times.”

Bill Asher, Founder and CEO of Monkey Knife Fight commented, “I am excited to see MKF in such a world class city and to be associated with a team that is so intertwined with the community. The Padres have made it a priority to take care of San Diego’s frontline workers and to help where needed. The foundation has demonstrated the Padres unwavering support for their players, fans, and community.”

Following a similar announcement earlier this month with the Milwaukee Brewers, this signifies a real commitment that MKF is making to Major League Baseball and its fans, especially within these two cities. The moves reinforce MKF’s belief that there is a large appetite among these baseball fan communities to play fantasy sports games that allow them to focus on their local home town teams and favorite players.

Gambling On ‘The Last Dance’ (For Content Anyway)…

Online SportsBook BetOnline tried their hand at producing original content this past week, something that a gambling site doesn’t usually do when dollars are not on the line, when they released “The Final Dance” featuring former Chicago Bulls Horace Grant, Ron Harper, Bill Cartwright, and Craig Hodges.

But how to drive some buzz and cut through the clutter around so much content about the show? Stir the pot. Hosted by NBC Chicago and ESPN Radio personality Dave Kaplan, sparks flew as the talent delved into their take on “The Last Dance”. Gasoline got thrown on the fire as Grant ripped Jordan multiple times, calling him a “snitch” and liar”. This sound bite took over social media and the discussion shows the following day. Contrived? Preplanned? Who knows. One thing is for sure, it found it’s way to the mainstream.

The overall consensus from the guests was that Scottie Pippen was portrayed unfairly, and they all respected Jerry Krause. Bill Cartwright didn’t think the Bulls would have won titles if Doug Collins continued to be the coach. Who knows? No one. The point is that the SportsBook  needed an edge, and by asking some of the right quotations with the right talent, they found it. 

The entire and unedited 47 minute video roundtable interview, produced on the Socialive video platform, can be viewed here.