CELSIUS fitness drink today announced its new partnership with the University of Southern California’s quarterback, Caleb Williams. CELSIUS continues its support of collegiate athletics by partnering with athletes nationwide as part of the company’s growing Collegiate Program.
CELSIUS University, which officially launched in August 2022, has begun partnering with college athletes nationwide as part of the NCAA’s new Name, Image, and Likeness (NIL) policy that allows college athletes opportunities to monetize their name. The CELSIUS Program aims to provide best-in-class consumer experiences with elite brand partners within NIL and collegiate sports.
“Proud to be a brand partner of CELSIUS who has been pioneering their way into college football,” said the University of California’s star quarterback. “I’m looking forward to the projects we’ll do together to support college athletes in the future and bring more visibility to NIL as a whole.”
Athletes partnering with CELSIUS are further educating their peers and audience through their social media channels, while promoting the energy drink and LIVE FIT lifestyle, the brands mantra which aims to inspire people to LIVE FIT in the world around them and in everything they do. LIVING FIT isn’t just for the gym, it’s a mindset and a lifestyle. CELSIUS provides people with the Essential Energy they need to elevate their everyday lives and achieve their personal bests.
Caleb’s work on and off the field truly embodies the CELSIUS “Live Fit” mentality and lifestyle. His shared passion for supporting his community, and love for the brand is the type of partnership CELSIUS® is proud to be part of and looks forward to continuing to help empower collegiate athletics. The partnership with Caleb and CELSIUS will run for 6 months.