Celsius Sponsors Live Fast Motorsports for the Folds of Honor QuikTrip 500 at Atlanta Motor Speedway

Live Fast Motorsports (LFM) and CELSIUS announced on Feb. 16, 2022, their second-year partnership for the 2022 NASCAR Cup Series racing season. Today the two companies announced that CELSIUS will be the primary sponsor for LFM at Atlanta Motor Speedway, Sun. Mar. 20, for the Folds of Honor QuikTrip 500 race.

Celsius is a better-for-you alternative to traditional energy drinks with clinically proven function which provides essential energy. Celsius is a global top-selling lifestyle fitness drink featuring zero sugar, no preservatives, no aspartame, no high fructose corn syrup, and is non-GMO, with no artificial flavors or colors. Consumed by athletes all over the world, CELSIUS contains seven essential vitamins providing a sustained energy source for everyone’s fitness goal.

“Celsius is honored to enter their second year of partnership with Live Fast Motorsports,” said John Fieldly, President and Chairman of Celsius. “CELSIUS is a fitness drink that drives performance and provides that essential energy to fuel Live Fast Motorsports. Celsius was created to help people LIVE FIT, exceed their goals, and elevate their everyday lives. We are proud that LFM co-owner, Matt Tifft, co-owner and NASCAR Cup series driver, B.J. McLeod, and their team trust our products to bring out their best energy to perform all-season long.”

LFM and Celsius are excited to release the new co-branded paint scheme featuring Celsius’ popular sparkling orange flavor beverage on the lower rear quarter panel. This new electrifying design has both teams hyped up for the competitive Atlanta race.

“Our Live Fast Motorsport’s team couldn’t be more enthused about this second-year partnership and Celsius themed paint scheme for the Folds of Honor QuikTrip 500.” said co-owner of Live Fast Motorsports, Matt Tifft. “On hot long race weekends, Celsius always provides the refreshing taste and stable energy that our team needs to stay hydrated and succeed on the track. That’s why our team’s cooler is always stacked with various flavors on race weekends. It’s the perfect pick-me up and even friendly to my low-carb lifestyle.”

“There’s not a time you’ll see me walking around the track on race day without a Celsius,” said co-owner and driver, B.J. McLeod. “Many energy drinks are high in sugar or often give the shakes, but Celsius helps keeps me energized and focused during both my workouts and races.”

LFM and Celsius are excited to hit the track at Atlanta Motor Speedway and promote a high energy sustainable lifestyle to our fans through the race. Tune-in on Sun. Mar. 20, 2022 at 3 PM EST to watch the Folds of Honor QuikTrip 500 on FOX.

For more information about Celsius, please visit http://www.celsiusholdingsinc.com

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About Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for FAN EXPO, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.