SlamBall, the fast-paced, gravity-defying sport that combines elements of basketball, football, hockey and trampolines, today unveiled “SlamMan,” their new logo in advance of the upcoming relaunch with SlamBall League: Series 6.
The logo and color scheme were designed by Gameplan Creative, the Chicago-based branding team that has been instrumental in creating designs for a host of teams, leagues and organizations, including the WNBA and eight of its teams and the Naismith Basketball Hall of Fame. The league logo will appear with all other creative going forward.
“We are honored to be able to work with Tom O’Grady, Brigitte Smith, Pat Aguilar and the team at Gameplan Creative to deliver this new look in advance of our training camp and return to play season,” said Mason Gordon, SlamBall co-founder and CEO. “Tom has overseen some of the most well respected and distinctive looks in our industry, especially those in and around the NBA and the WNBA, and the input and attention to detail of his team was outstanding. We welcome SlamMan to the family.”
The new SlamBall logo process focused on the slam dunk player silhouette placed within the parallelogram shapes, evocative of the sport’s signature tramps (springbeds). The new black and gold color scheme is a modern incarnation that reflects the power, speed and creativity of the sport.
“Having an opportunity to design a league logo, brand individual teams, and create uniform designs is like winning the lottery in the creative world – beyond that, having that opportunity with the transcendent sport of SlamBall – it’s truly out of this world!,” said Brigitte Smith, Creative Director at Gameplan Creative, who oversaw most of the work on the logo. “I believe what we have created is a reflection of what the brand truly is – a powerful sport taken to great heights. The design of the logo exhibits the power of a SlamBall player as well as the majestic caliber of height displayed when flying 15 feet midair.
SlamBall recently announced an exclusive, two-year national broadcast partnership with ESPN for the 2023 and 2024 seasons. The partnership begins on Opening Night, as SlamBall relaunches live from Las Vegas on July 21 from 7-9 p.m. EDT. ESPN, ESPN2 and ESPN+ will combine to air more than 30 hours of live SlamBall programming across five weekends, culminating August 17-19 with the SlamBall Playoffs and SlamBall Championship Game. All games will be played at Cox Pavilion in Las Vegas, with ticket sales beginning on June 28.