Tag Archives: adidas

AKTIV Against Cancer Honors Peter Kirk and Ethan Zohn at annual benefit Oct. 28 in NYC

AKTIV Against Cancer, the organization co-founded by legendary runner Grete Waitz, and Helle Aanesen, announced today that Healthcare entrepreneur and cancer survivor Peter Kirk, and entrepreneur, philanthropist and veteran athlete Ethan Zohn will be this year’s honorees at the eleventh annual awards dinner, which will take place at the New York Athletic Club on October 28, the week prior to the 2025 TCS New York City Marathon. The event has generated over $750,000 in donations in the first ten years it has been held.

“As we start our second decade, we could not think of a better pair to honor than Peter and Ethan this year,” Aanesen said. “Their entrepreneurial spirit, grit, empathy, determination to succeed and most importantly connection to our cause of exercise and cancer embody everything that AKTIV Against Cancer stands for, and we are so excited they have both chosen to join a group of honorees from our first ten years.”

Peter Kirk is a husband, father, cancer survivor, CEO of Sermo and founder of the charitable organization Be Your Possible. Under Peter’s leadership over the past 25 years, Sermo has been turning physician experience, expertise, and observations into actionable business insights that benefit pharmaceutical companies, healthcare partners, and the medical community at large.

Diagnosed at the height of the pandemic with Acute Leukemia (AML) as well as double lung pneumonia, Peter received a life-saving stem cell bone marrow transplant 8 months after diagnosis, in June 2021 at Memorial Sloan Kettering Cancer Center (MSK). When Peter crossed the finish line of the New York City Marathon five months post-transplant, he knew that his life’s work had only just begun. It’s now Peter’s mission to raise money for medical research – an integral part of improving patient outcomes – and empower and inspire others along the way. Be Your Possible’s flagship event is the annual Run for Research, hosted by Peter and attracting thousands of HCPs and others globally to hit the ground running to unlock money for medical advancement. Since its inception, Run for Research has donated $1M+ to more than 50 medical research organizations. Peter has also committed to running 1,000 half marathons by the 10th anniversary of his life-saving blood stem cell transplant to raise $1,000,000 for research at MSK, creating a movement to inspire others to live up to their greatest potential – whatever that may be.

2022 AKTIV Against Cancer Award Luncheon Honors adidas, Lowe Nov. 3 in N.Y.

AKTIV Against Cancer, the organization co-founded by legendary runner Grete Waitz and Helle Aanesen, today announced it will honor adidas and Olympic Champion Chaunté Lowe for outstanding contributions to the field of Exercise Oncology at their eighth annual awards luncheon. The reception will be held November 3 at the historic New York Athletic Club.

Over more than 10 years of collaboration, adidas has accounted for more than $10M in donations toward AKTIV Against Cancer’s groundbreaking exercise oncology research and programs. United by the power of sport, the two organizations have worked together to help those fighting cancer improve their quality of life through physical activity.

“adidas has been an incredible supporter of AKTIV Against Cancer since our inception and has always embodied our mission to the highest degree,” said AKTIV Against Cancer CEO Helle Aanesen. “We simply couldn’t have done what we have done without adidas. There is no one better to honor than Grete’s longtime sponsor and our biggest believer, adidas.”

AKTIV Against Cancer’s partnership with adidas was born out of adidas’ relationship with the late Grete, who passed away in 2011. Grete had a storied history with adidas during her ground-breaking long-distance running career, having worn and promoted its apparel and footwear for more than 30 years.

“At adidas, we believe sport has the power to change lives, and few athletes have personified that motto as thoroughly as Grete Waitz,” said Adrian Leek, Sportswear & Footwear Vice President at adidas. “Our partnership with AKTIV Against Cancer represents our gratitude for everything Grete accomplished during her remarkable life, and we are proud to supported such a great cause for more than a decade.”

Additionally, AKTIV Against Cancer will honor four-time Olympian, 2008 Olympic bronze medalist and former high jump world champion Chaunté Lowe with the Gabrielle Grunewald Inspiration Award for her courage and her dedication to expanding resources and support for others fighting breast cancer. Lowe is a Global Ambassador for the American Cancer Society and a spokesperson for a new partnership between pharmaceutical company Eli Lilly and patient advocacy group Susan G. Komen.

Since 2015, AKTIV Against Cancer has hosted the AKTIV Against Cancer Award Luncheon in an effort to continuously honor the legacy of the co-founder, the late Grete Waitz. The award recognizes leaders who demonstrate great philanthropic efforts using health and fitness as a platform – a belief that was instrumental to Grete and at the core of AKTIV Against Cancer’s mission.

Mary Wittenberg, Global CEO of Virgin Sport, received the inaugural award in 2015 and running legend Meb Keflezighi received it in 2016. In 2017, AKTIV Against Cancer honored The Rudin Family for their long-standing commitment to the TCS New York City Marathon and the late professional runner Gabriele Grunewald for her commitment to continue running through her cancer and inspiring many to be physically active through treatments.

More recently, the organization honored Olympic Champion and cancer survivor Kikkan Randall and Dr. Jordan Metzl in 2018, Chip Gaines, Jeff Rochford & Aubrey Barr in 2019, Shannon Miller in 2020, and Cycle For Survival co-founder David Linn in 2021.

For more information about AKTIV Against Cancer please visit www.aktivagainstcancer.org/award

NYCRUNS Brooklyn Marathon Signs Multi-Year Agreement With adidas as Footwear and Apparel Partner

NYCRUNS, one of the fastest-growing endurance event businesses and the organizer of the 2022 NYCRUNS Brooklyn Marathon & Half Marathon, today announced that adidas has joined on as the first-ever official Footwear and Apparel Partner for the event, which will be held in Brooklyn on April 24th. With an expected sold-out field of more than 20,000 runners, the 2022 race will rank as one of the largest and most expansive running events in the United States this year.

“We are proud to have adidas, one of the world’s most respected and innovative brands, joining us in this partnership as we continue to establish the NYCRUNS Brooklyn Marathon & Half Marathon as an iconic athletic event that serves our communities well beyond race weekend,” said Steve Lastoe, Founder and CEO of NYCRUNS. “We looked for a partner who wanted to be embedded within the culture of Brooklyn year-round, and we found that in adidas – a company with deep ties to the sports and cultural foundation of this incredible community.”

adidas will create footwear and apparel available to all race participants, volunteers and NYCRUNS staff members, and will be the presenting sponsor of the race Expo. The brand will also provide race shirts for participants in the NYCRUNS Prospect Park 5K & 10K Benefiting CAMBA on April 16.

“At adidas, we are always looking for opportunities to expand our outreach and engagement in the communities we serve and we are proud to partner with NYCRUNS to support the running community in Brooklyn,” said Ernesto Bruce, Senior Director of adidas Running, North America. “It’s bound to be a really incredible race weekend, with a size and scope that hasn’t been done in decades.”

Currently on track to sell out, the 2022 NYCRUNS Brooklyn Marathon & Half Marathon will be one of the biggest running events in New York City and one of the largest running events nationwide. An epic tour of Brooklyn, the race also strives to serve and support the residents and communities that make up the borough. This exciting new partnership is an important step in achieving that mission.

cover image credit: Keith Montero