Tag Archives: apparel

FE Enters the Sports Culture Space with Limited-Edition Fashion Line Featuring Hockey Hall of Famers

FE, one of the leading brands focused on sustainability in the apparel business, today formally announced their entrance into the growing space of ‘sports culture,’ with The Legends of the Game Collection, a limited-edition line of collectible reversible bomber jackets that pay tribute to some of the greatest players in hockey history. This exclusive collection, in collaboration with the NHL Alumni Association (NHLAA), the National Hockey League and Getty Images, honors the careers of NHL Legends Mark Messier, Wayne Gretzky, Martin Brodeur and more with a unique blend of style, nostalgia, and craftsmanship. Only 99 pieces of each legend’s jacket have been created, with each style individually numbered from 1 to 99 – making them a rare and coveted addition to any fan’s wardrobe. The jacket is the first style in a growing line that will also include hoodies, each designed to blend the culture and heritage of hockey with contemporary, cutting-edge fashion trends. The jackets are available on the FE Website and at the NHL Shop NYC store in Manhattan.
“The Legends of the Game Collection gives fans the opportunity to honor their hockey heroes in a stylish and sustainable way,” said Bill Chang, CEO at FE. “This collection celebrates remarkable achievements by exceptional players and offers a chance to wear a piece of sports history.”

“Our goal every day at the NHL Alumni Association is to ‘Honour the Past’ by making tomorrow better than today for all NHL Alumni and their families. Through these specially designed jackets, FE is furthering this mission and allowing fans to honour the legacy of iconic hockey heroes,” said Glenn Healy, President and Executive Director of the NHL Alumni Association.

The Legends of the Game Collection is meticulously designed to celebrate the legacy of hockey icons. Each bomber jacket showcases the legendary player’s jersey number, most iconic photos, career stats and team logo. Crafted in the player’s team colors, the jackets capture the essence of these hockey greats with a tribute that’s both striking and meaningful. The jackets are also reversible, providing two distinct looks in one garment. Fans can choose to display their favorite legend’s images on one side or choose a sleek, minimalist design on the reverse.

Craftsmanship is a key focus at FE. After the fabric is printed using state-of-the-art digital printing technology, every panel on each jacket is hand-pinned before cutting for precise placement and every seam is matched perfectly. This dedication to detail ensures a high-quality product that truly honors the legacy of these hockey icons. The jackets are also made from 100% recycled fabric, combining sustainability with performance. The fabric is water-repellent and anti-microbial, offering durability and comfort.

Deborah Hull, wife of the late Chicago Blackhawks legend Bobby Hull, expressed her admiration for the collection: “It is just amazing…Bobby would have loved it! It’s an honor to have this piece of memorabilia for the family to cherish for a long time. I know he would be so proud of the NHL Alumni and what you are achieving. Best of luck on all the Alumni endeavors.”

The initial launch features: Jean Beliveau (Montreal Canadiens), Ray Bourque (Boston Bruins), Martin Brodeur (New Jersey Devils), Paul Coffey (Edmonton Oilers), Marcel Dionne (Los Angeles Kings), Peter Forsberg (Colorado Avalanche), Wayne Gretzky (Edmonton Oilers), Gordie Howe (Detroit Red Wings), Bobby Hull (Chicago Blackhawks), Brett Hull (St. Louis Blues), Nicklas Lidstrom (Detroit Red Wings), Mark Messier (New York Rangers), Stan Mikita (Chicago Blackhawks), Denis Potvin (New York Islanders), Maurice Richard (Montreal Canadiens), Larry Robinson (Montreal Canadiens), Patrick Roy (Colorado Avalanche), Joe Sakic (Colorado Avalanche), Teemu Selanne (Winnipeg Jets) and Steve Yzerman (Detroit Red Wings).

The Legends of the Game Collection is now available for purchase exclusively on the FE website (www.fe-apparel.com) and at the NHL Shop NYC store in Manhattan. With only 99 jackets for each legend available, fans are encouraged to act quickly to secure their piece of hockey history.

Swet Tailor Partners with Reese’s Senior Bowl for 2nd Time as Official Off-The-Field Apparel Sponsor

Los Angeles-based fast-rising menswear brand Swet Tailor, the creators of EveryDay. EveryWear,™ has teamed up with the Reese’s Senior Bowl, the preeminent college football all-star game, for a second time to exclusively sponsor the off-the-field wardrobe for players, coaches and staff. In 2021, Swet Tailor was the first brand that the Senior Bowl brought on to handle all non-field related apparel in the history of the game. The category of off field apparel is expected to be a unique one for college athletes when Name, Image and Likeness comes into play in the coming years, and Swet Tailor has cemented its efforts in NIL as an ongoing business growth opportunity for the brand.

The Swet Tailor off-the-field wardrobe will include key styles such as the Swet Jogger, Swetshirt, Light Weight Swet Hoodie and Softest Tee for elite draft prospects and sport industry insiders to wear ahead of the NFL Draft in April. The brand has continued to grow its presence in recent years with evergreen styles and extended sizing, and its investor athletes include current and former NFL players, not limited to:

Aaron Rodgers, Mark Sanchez, Josh Norman. Josh Rosen, and Ryan Kerrigan. Longtime media personality Rich Eisen has also worn Swet Tailor during his annual 40 yard dash for charity at The Combine, and is a supporter of the brand as well.

“Everything we do here at the Senior Bowl is about creating a better experience for our players and that includes our partnerships,” says Jim Nagy, Executive Director of the Reese’s Senior Bowl. “Swet Tailor is an incredible emerging brand and our players absolutely loved their SWET gear last year.”

“We are honored to return as partners with Reese’s Senior Bowl because we know exactly how pivotal this game is for the student athletes,” shares Swet Tailor CEO Adam Bolden. “We are here to ensure each and every player looks and feels good as they step up to one of the biggest moments in their careers. Our wide range of styles––from our classic sizing to our High and Mighty line––is made to move with athletes, on and and off the field. We are looking forward to getting to know these talented individuals and helping them discover that style and comfort do not have to be mutually exclusive.”

Swet Tailor continues to grow its sporting event portfolio with this second official college football event sponsorship; past partnerships have included The NFL Combine, The EOD Warrior Foundation Golf Outing, and Merril Hoge Celebrity Golf Outing. The NY Jets and Detroit Lions will be the coaching staffs for the 74th annual Reese’s Senior Bowl, which will be played on Saturday February 5th 2022 at Hancock Whitney Stadium on the campus of the University of South Alabama. The game will be aired live on the NFL Network at 1:30 CT. The rosters will be announced shortly. The Swet Tailor sponsorship will span the duration of the Reese’s Senior Bowl Week, which will officially kick off Saturday, January 29th and run through Saturday, February 5.

Super Soccer Stars Extends Its Uniform And Apparel Partnership With Capelli Sport

SUPER SOCCER STARS, the nation’s premier youth soccer organization, and Capelli Sport the international, innovative sportswear and team-wear brand announce they are extending their uniform and apparel partnership.

Capelli Sport will continue as the official jersey supplier for Super Soccer Stars and the official uniform and apparel provider for Soccer Stars United travel and developmental teams. The brand’s innovative, world-class training gear, equipment and uniforms have yielded many global recreational, youth, club, collegiate, semi-professional and professional sports partnerships.

“Capelli Sport apparel provides great quality, functionality and design for high-level performance on the field. Super Soccer Stars is excited to continue our partnership and offer our kids and families the best gear to play in, especially for Soccer Stars United our competitive travel and advanced development program from Super Soccer Stars. said Toby Tenenbaum, Vice President of Soccer Stars United.

Super Soccer Stars United Program is an advanced development & travel program for players aged 4.5 – 18. The development & competitive travel teams include 52 teams across three territories, NY, LA & Miami with over 5k+ players. Soccer Stars United members need innovative sportswear that performs on the field and Capelli Sport delivers that promise.

“Super Soccer Stars and its mission to provide a platform for youth athletes to succeed on the field is where the organization aligns with Capelli Sport. Through this partnership, youth athletes throughout the United States will have the opportunity to further their soccer development with our modern uniforms and training gear, world-class equipment, and enhanced support for player development.” said George Altirs, President of Capelli Sport

The renewed partnership will feature exclusive, custom-designed kits for the Fall 2019 season.