Tag Archives: Guillén

Goose Island Beer Company To Be Presenting Sponsor of La Vida Baseball’s Being Guillén In April

TeamWorks Media today announced that Chicago’s Goose Island Beer Company will become the presenting sponsor of Being GuillénLa Vida Baseball’sregular visit with the Guillén family for the opening month of the MLB season. The show will stream from the Goose Island Brewhouse opening week to coincide with the Cubs home opener and then April 8 (White Sox home opener) before moving back to the La Vida Baseball® studio in Chicago for the rest of the month. It will feature Ozzie Sr, Ozzie Jr, and Oney Guillén offering their always entertaining take on baseball and family.

TeamWorks Media is the parent company of La Vida Baseball® and this is an expansion of the partnership with Goose Island that began last October.

“We are all looking forward with a return to normalcy this spring, and nothing could be more fun than to spend it with the Guillén family as fans and baseball return to Chicago,” said Jay Sharman, CEO of TeamWorks Media. “Our partnership with Goose Island got off to a great start in October as the season ended, and we are ready to expand it with some fun engagement during MLB’s opening month.”

“We’re excited to continue our partnership with the Guillén family who does so much for the Chicago community,” said T.J. Annerino,  Director of Experiential Marketing for Goose Island. “We’ve been lucky to work with Ozzie and the Being Guillén show in the past and are looking forward to continuing the partnership with La Vida Baseball®.  The Guillen family embodies one of the best traditions in Chicago – sharing opinions and arguing about baseball over beers. We love everything about it.”

The show will touch on all the recent developments in and around the Chicago teams and look ahead to what is one of the most anticipated seasons in baseball in The Windy City for some time. There will be special guests from around the country as well as engaging fan segments and a host of other promotions as Being Guillén and Goose Island help celebrate the exciting return of baseball.

Additional La Vida Baseball® programming includes the live social media streaming series, La Vida Baseball ¡Live!, the brand’s weekday interactive, fan-centric live show, hosted by Jennifer Mercedes (@Chica_Deportes) and Julie Alexandria (@JulieAlexandria); Gaming with The Guilléns, a live, engaging Twitch experience where Ozzie Guillén Jr. challenges Major Leaguers to play him in the video game “MLB The Show,” and the rowdy and hilarious Spanish language show, Pólvora, Voz y Diamante, hosted by Polo Ascencio, Pliego Villa and Jesse Castillo, offering baseball conversation like you’ve never seen before and mixing hilarious pop-culture sensibilities with an undeniable love for the game.

Strat-O-Matic, La Vida Baseball Team For ‘What-If,’ Simulated Content

Being Guillén

In more than 7000 Major League plate appearances over 16 years, Ozzie Guillén faced some of the game’s great fireballers, with his share of success. How would he have fared against intimidators like Don Drysdale, Bob Gibson and Aroldis Chapman? When the three-time All-Star and host of La Vida Baseball’s Being Guillén wanted to know, he turned to the experts at Strat-O-Matic, the market leader in sports simulation, for the answer.

Revealed on last Friday’s episode, the series of 10 simulated at bats against the three marked the start of a content partnership between La Vida Baseball, the digital media platform that celebrates the passion of Latino baseball’s past, present and future through original video, written and social content, and Strat-O-Matic, through which viewers and readers can see how some of the sport’s great “what if” moments might have turned out, as well as the results of fantasy events that only the world of Strat-O-Matic can simulate with unmatched accuracy.

“It was fun to see how I would do against guys like Drysdale, Gibson and Chapman, and it’s great that Strat-O-Matic has the tools to show us,” said Guillén, who hosts Being Guillén alongside his sons Ozzie Jr. and Oney live on Fridays at noon CT. “I think there are so many things we can do to create scenarios that fans will love to see what would have happened.”

The idea of “What If” using Strat-O-Matic data was first realized  with the Marquee Network and the Chicago Cubs this past summer, where Marquee talent Len Kasper, Jim Deshaies and Taylor McGregor looked at some of the iconic moments in team history and created alternative results that delighted fans and had some fun buzz, like Deshaies facing the 1927 Yankees. Strat-O-Matic is currently in discussions with a host of other media partners locally and nationally to reimagine other classic moments in time in baseball and other sports.

While MLB paused at the beginning of the 2020 season because of the COVID-19 pandemic, Strat-O-Matic simulated the season as it would have been played, with results published daily by dozens of media outlets. Strat-O-Matic also posted results of the shortened 60-game schedule and playoff seasons.

“The possibilities are endless with what we can simulate working with La Vida Baseball,” said Adam Richman, Strat-O-Matic president. “From ‘what if’ player and game situations to imagined international tournaments and customized leagues, we look forward to tapping the creativity of La Vida’s personalities and fans to create content that they will enjoy.”