TeamWorks Media, the parent company of La Vida Baseball, today announced a new strategic content partnership with NBC Sports Chicago with ‘Being Guillén,’ La Vida Baseball’s most popular show moving to the NBC Sports Chicago lineup this month. The show will continue airing on the cable home of the White Sox through the end of 2021.
“We are very pleased with the growing popularity around ‘Being Guillén’ and this new content sharing partnership with NBC Sports Chicago helps us expand the reach of all things Ozzie and family at such a critical time of year for the White Sox and baseball in Chicago,” said Jesse Menendez, Managing Director of La Vida Baseball. “We are sure Ozzie’s stories and opinions that he and his sons bring in will make for great buzz and interesting conversation as the MLB Postseason heats up in the coming weeks.”
Guillén, the self-proclaimed “most popular person in Chicago,” with two of his sons, Ozzie Jr. and Oney focus on today’s sports happenings, as well as revisiting Ozzie’s colorful past on and off the field, especially as a member and then manager of the White Sox. From his days playing pickup basketball against Michael Jordan to his time with the 2005 White Sox World Series Championship team, ‘Being Guillén,’ will now have an expanded audience with the reach of NBC Sports Chicago.
The partnership with NBC Sports Chicago is the latest in a series of content expansion moves La Vida Baseball has introduced in the past few months. Others include ‘Locker Room Talk’, a weekly show highlighting the achievements of women and Latinas in sports hosted by Julie Alexandria and Jennifer Mercedes, ‘Pólvora, Voz & Diamante’, a high-energy Spanish language show hosted by Jesse Castillo, a two-time Mexican League MVP, Polo Ascencio, the Cardinals Spanish language broadcaster, and Mexican rock star Pliego Villarreal, as well as a Latino Heritage Month show on Chicago Cubs Marquee Sports Network.
TeamWorks Media, the parent company of La Vida Baseball, today announced the launch of its new weekly show highlighting the achievements of women and Latinas in sports, “Locker Room Talk.” Hosted by Julie Alexandria and Jennifer Mercedes, two Latinas with more than 20 years of sports industry reporting experience, “Locker Room Talk” is a show celebrating women in all aspects of the sports world by recognizing their contributions and the barriers they have overcome in their journeys. The show debuts Wednesday August 4 with new episodes rolling out weekly on YouTube and Facebook along with additional content across all La Vida Baseball social channels. The promo for the show can be seen herehttps://vimeo.com/572384643
“Women have always been at the forefront of challenging cultural norms. This show was created as a platform for the incredible community of trailblazers who continue to redefine our industry,” said Jesse Menendez, Managing Director of La Vida Baseball. “Julie Alexandria and Jennifer Mercedes are leading important conversations with industry leaders. With Locker Room Talk, Julie and Jennifer have created a space where women can share their stories, experiences and of course their triumphs. Everyone needs to watch this show.”
“Locker Room Talk is my way of giving back and creating space for the next generation of women who are looking to enter the world of sports broadcasting and business,” said co-host Julie Alexandria.
Co-host Jennifer Mercedes added, “Forget about getting your foot in the door, with Locker Room Talk we’ve created our own door. Our goal is that it’s big enough to let in as many women as possible.”
Guests currently lined up for “Locker Room Talk” include NY Yankees hitting coach Rachel Balkovec, NFL Network’s MJ Acosta-Ruiz, Chief Business Officer at A-Rod Corp. Kelly Laferriere , MLB agent Lonnie Murray, diplomat and non-profit We Are All Human CEO Claudia Romo Edelman, MLB writer Shakeia Taylor, Turner Sports’ Lisa Byington (first woman to call NCAA men’s March Madness game), MLB Network’s Melanie Newman, ESPN’s Sarah Spain, Drone Racing League president Rachel Jacobson and Arizona Diamondbacks’ Mariana Patraca.
In addition to “Locker Room Talk,” LaVida Baseball has a wide range of social media streaming series, highlighted by “Being Guillén”, a hilarious weekly show and podcast, hosted by former World Series Champion manager, Ozzie Guillén and two of his sons, Ozzie Guillén Jr. and Oney Guillén; and “Polvora, Voz & Diamante”, a high energy Spanish language show hosted by a Mexican League MVP, the Cardinals Spanish language broadcaster and a Mexican rock star. Earlier this year La Vida Baseball launched “The Year of 21,” a multi-platform content initiative created to inform, engage and educate fans worldwide about the life, the impact and the legacy of Roberto Clemente.
La Vida Baseball, the nation’s leading multi-language Latino baseball lifestyle media company, is gearing up to launch its newest show Mas Que Un Juego, on Thursday, January 7, 2021 via La Vida Baseball’s (@lavidabaseball) social media platforms. The new show celebrates the Latino experience through unfiltered conversations with some of the biggest names in baseball including current and former Latino MLB players. This announcement is the first of several new content initiatives and distribution partnerships planned for 2021.
“As Latinos, it is important that we continue to shape our own narrative. Opportunities like Mas Que Un Juego help us do that,” says Luis Tiant, former Boston Red Sox pitcher.
The first captivating episode features a candid and compelling conversation on culture and identity with Hall of Famer Edgar Martinez, Hall of Famer Vladimir Guerrero and former MLB great, pitcher Luis Tiant.
Mas Que Un Juego is an opportunity for fans to hear the most revered figures in sports openly talk about their experiences and stories. The half-hour long episode features authentic and passionate discussions about the game of baseball and the issues that are important to Latinos and their communities. Listeners are granted unprecedented access as these players share intimate stories about their lives outside of baseball and what it means to be Latino in professional sports in the United States.
“La Vida Baseball is launching Mas Que Un Juego to reflect a time when we’re celebrating all things Latinx and taking a hard look at the lack of inclusion in the United States,” says Jesse Menendez, La Vida Baseball Managing Director. “It’s important to continuously engage the growing Latino audience in authentic ways by sharing our stories and journey – from how we arrived in the U.S., to how our upbringing in our país has shaped who we are, uplifting stories about our beloved communities and hearing how the struggles of being Latinx and immigrants applies to all of us, including pro athletes.”
La Vida Baseball host and producer Jennifer Mercedes (@LaChicaDeportes) is at the helm of this roundtable discussion. Mas Que Un Juego will air on La Vida Baseball’s (@lavidabaseball) social media platforms and LaVidaBaseball.com. The series will run throughout 2021.
For more information about La Vida Baseball and Mas Que Un Juego, please visit lavidabaseball.com.
In more than 7000 Major League plate appearances over 16 years, Ozzie Guillén faced some of the game’s great fireballers, with his share of success. How would he have fared against intimidators like Don Drysdale, Bob Gibson and Aroldis Chapman? When the three-time All-Star and host of La Vida Baseball’s Being Guillén wanted to know, he turned to the experts at Strat-O-Matic, the market leader in sports simulation, for the answer.
Revealed on last Friday’s episode, the series of 10 simulated at bats against the three marked the start of a content partnership between La Vida Baseball, the digital media platform that celebrates the passion of Latino baseball’s past, present and future through original video, written and social content, and Strat-O-Matic, through which viewers and readers can see how some of the sport’s great “what if” moments might have turned out, as well as the results of fantasy events that only the world of Strat-O-Matic can simulate with unmatched accuracy.
“It was fun to see how I would do against guys like Drysdale, Gibson and Chapman, and it’s great that Strat-O-Matic has the tools to show us,” said Guillén, who hosts Being Guillén alongside his sons Ozzie Jr. and Oney live on Fridays at noon CT. “I think there are so many things we can do to create scenarios that fans will love to see what would have happened.”
The idea of “What If” using Strat-O-Matic data was first realized with the Marquee Network and the Chicago Cubs this past summer, where Marquee talent Len Kasper, Jim Deshaies and Taylor McGregor looked at some of the iconic moments in team history and created alternative results that delighted fans and had some fun buzz, like Deshaies facing the 1927 Yankees. Strat-O-Matic is currently in discussions with a host of other media partners locally and nationally to reimagine other classic moments in time in baseball and other sports.
While MLB paused at the beginning of the 2020 season because of the COVID-19 pandemic, Strat-O-Matic simulated the season as it would have been played, with results published daily by dozens of media outlets. Strat-O-Matic also posted results of the shortened 60-game schedule and playoff seasons.
“The possibilities are endless with what we can simulate working with La Vida Baseball,” said Adam Richman, Strat-O-Matic president. “From ‘what if’ player and game situations to imagined international tournaments and customized leagues, we look forward to tapping the creativity of La Vida’s personalities and fans to create content that they will enjoy.”
TeamWorks Media today announced that the Goose Island Beer Company will become the presenting sponsor of Being Guillén, La Vida Baseball’sregular visit with and inside the Guillén family. The sponsored show will stream Friday, October 16 from Goose Island Brewhouse in Chicago, and will feature Ozzie Sr, Ozzie Jr, and Oney Guillén offering their entertaining take on baseball and family. TeamWorks Media is the parent company of La Vida Baseball.
“We are proud to have Goose Island Beer Company join the La Vida Baseball family,” said Jay Sharman, TeamWorks Media. “There is no more entertaining family than the Guillén’s, who always deliver on storytelling on and off the baseball diamond, and it is a great way to again celebrate Hispanic Heritage Month with our growing audience.”
“The Guillén family embodies all that is good about the diverse culture of Chicago,” said T.J. Annerino (Goose Island Beer Co.). “We are looking forward to having Ozzie and his family here at our Clybourn Pub, and honored to support the Ozzie Guillen Foundation with the Ozzie Burger and share our beers well beyond our borders through La Vida Baseball.”
The show will touch on all the recent developments in and around Chicago with the postseason runs of the Cubs and the White Sox now closed, as well as what is ahead for the offseason and a look at the Point of View of all the family members on the upcoming World Series, their thoughts on the Pandemic, and many other topics. Ozzie Sr. also has a burger named after him being served at the Brewery and the proceeds from the burger sale will go to The Ozzie Guillén Foundation. The @ozziegullen13 Burger is a mushroom infused short rib burger with green leaf lettuce, herb roasted tomato, avocado aioli, and a fried egg on a brioche roll, served in a White Sox helmet on a bed of maduros with Ozzie’s baseball card and a 16 ounce Sox Golden Ale.
All that will be in addition to the live social media streaming series, highlighted by La Vida Baseball ¡Live!, the brand’s interactive, fan-centric live show, hosted by Jennifer Mercedes (@Chica_Deportes), Julie Alexandria and Ozzie Guillén Jr; El Bullpen the short-form cultural video round-up, hosted by Julie Alexandria (@JulieAlexandria); Being Guillén, a hilarious weekly show and podcast, hosted by World Series winning manager, Ozzie Guillén and two of his sons, Ozzie Guillén Jr. and Oney Guillén; Pólvora, Voz y Diamante, an exciting and engaging Spanish language show with Polo Ascención, Jesse Castillo and Pliego Villa and Home Plate, a newly video series celebrates food and lifestyle hosted by Jennifer Mercedes and Julie Alexandria.
About La Vida Baseball
La Vida Baseball is a lifestyle media company that entertains and engages the Latino baseball community through original video, live shows and social media content. Launched in 2017, La Vida Baseball has emerged as the fastest growing Latino sports digital media company in the United States. Owned by TeamWorks Media, a Chicago-based media agency started in 2000, La Vida Baseball reaches more than six million English-preferred U.S. Latino fans per month. For more information, visit www.lavidabaseball.com or follow on all social channels @LaVidaBaseball.
About Goose Island Beer Company:
Founded in Chicago in 1988, Goose Island is a leader in craft brewing, creating award-winning beers that define innovative styles and capture the imaginations and palates of beer drinkers everywhere. Goose Island has won a variety of awards at acclaimed beer events including the World Beer Championships, World Beer Cup, European Beer Star, World Expo of Beer and the Great American Beer Festival (GABF). For more information visit http://www.gooseisland.com and find them on Facebook, Instagram and Twitter.
About TeamWorks Media
TeamWorks Media is a purpose-driven content agency empowering its clients to change the world and their bottom line with a story well told. The Chicago-based agency creates large scale, emotionally engaging content solutions and ensures they get in front of the right audiences on the right platforms.
TeamWorks Media is comprised of content strategists, award-winning storytellers, social media experts and strategic marketers to inspire clients achieve extraordinary results by harnessing their expertise in an increasingly niche media world.
TeamWorks Media built and owns La Vida Baseball, a Latino lifestyle digital media company, the fastest growing Latinos sports media company in the U.S. TeamWorks Media has long-standing partnerships with the Big Ten Conference and runs BTN’s inspirational media brand, BTN LiveBIG. Recent clients also include Turner Sports, NBC Universal, Northwestern University, The World Golf Hall of Fame and the International Tennis Hall of Fame.
