Tag Archives: marketing

GSE Worldwide Acquires Net Results Marketing

GSE Worldwide (“GSE”), a premier sports and entertainment marketing and management company, is pleased to announce it acquired Net Results Marketing (“Net Results”), a leading sports, culinary and entertainment marketing company. Industry veteran and Net Results Founder and President Jeremy Steindecker, along with his team, will join GSE.

The deal comes on the heels of a strategic investment in GSE from BC Partners Credit, which enables the company to execute on its ambitious growth plan to expand and enhance its impressive talent practice and bolster its capabilities in brand services as well as property ownership and representation.  The acquisition of Net Results is the initial step in GSE’s aggressive multi-pronged strategy.

Through Net Results, GSE is adding corporate hospitality, property sales and activation, along with event management capabilities.  Additionally, the transaction further expands GSE’s footprint in talent representation through the management and marketing of a number of award-winning and nationally renowned chefs, including James Beard award-winning chefs Michael Solomonov, Gregory Gourdet, Valerie Chang and Nok Suntaranon. 

Net Results Marketing specializes in creating custom hospitality and event marketing programming for Fortune 100 companies and other corporate partners. Net Results also currently represents some of the most prestigious art fairs in the world for sponsorship sales and activation. The company recently showcased their extensive tennis industry experience to produce special events for the WTA Tour’s 50th anniversary and the Cincinnati Open’s 125th anniversary.

GSE is as a leading sports agency, representing over 275 top athletes across golf, tennis and NFL, including two-time U.S. Open champion Bryson DeChambeau, American tennis stars Tommy Paul and Jessica Pegula, and Dallas Cowboys defensive end DeMarcus Lawrence. Its extensive experience with brand consulting and athlete talent marketing combine to create the most unique marketing opportunities available. As GSE continues to grow and look for strategic opportunities, Net Results offers yet another avenue of growth in a market heretofore untapped by GSE.

“GSE Worldwide is thrilled to add Jeremy – one of the most respected veterans in his space – and Net Results’ capabilities to our own, as our combined offering amplifies the scope and breadth of service we can provide to our clients and further diversify into new, but complimentary, lines of business,” said Michael Principe, CEO, GSE Worldwide. “Bringing Jeremy and Net Results into the fold marks an exciting time for us as we pursue our aggressive growth strategy with the continued support of Gatemore Capital Management and BC Partners Credit’s recent investment.   

After 35 years of building my company, I am excited about this new chapter of expansion and growth with GSE Worldwide,” said Steindecker. “My commitment to delivering superior creativity, attention to detail, and exceptional customer service will be further strengthened by GSE Worldwide’s reputation and scope, creating elevated opportunities for our valued clients.

Pabst Blue Ribbon Named ‘The Official Exclusive Beer Partner’ For SlamBall’s 2024 and 2025 Seasons

SlamBall, the fast-paced, gravity-defying sport that combines elements of basketball, football, hockey and acrobatics co-founded by Mike Tollin and Mason Gordon, announced today that Pabst Blue Ribbon has been named “The Official Exclusive Beer Partner” for the worldwide 2024 and 2025 seasons. Pabst Blue Ribbon will become the title sponsor of the SlamBall Summer Series Dunk Contest and will work with SlamBall to build out special year-round consumer activations, with more details to be unveiled in the coming weeks.

“We are thrilled to expand our relationship with Pabst Blue Ribbon as our Official and Exclusive Beer Partner,” said Mason Gordon, SlamBall Co-founder. “SlamBall fans will see Pabst Blue Ribbon be featured in SlamBall programming across the ESPN platform, in exciting new social media initiatives and as the title sponsor of the Pabst Blue Ribbon Dunk Contest. As a young, emerging sport we couldn’t be more proud to have a comprehensive multi-year partnership with a brand that will be celebrating its 180th year.”

“SlamBall brings the energy, excitement, and disruption to sports with an attitude and independent spirit that parallels the Pabst Blue Ribbon brand through its 180 years,” said Josh Feingold – Senior Director of Marketing Partnerships of Pabst. “We only scratched the surface last season and are thrilled to be partnered with SlamBall moving forward.”

Dates and details for SlamBall: Series 7, which will be held this summer, as well as potential domestic and international touring events for early and mid 2024, are currently being finalized.

SlamBall returned last summer to rave reviews and record responses across every measurement tool. The numbers included massive social engagement which bested virtually any other live sports property during the period, solid numbers in its time slots on ESPN, quality attendance numbers and the attention of a global media audience. During the time period of the build up and relaunch of SlamBall, no other active professional sports league, whether a startup or established league, came close in engagement or growth across Twitter and Instagram, even during a MUCH shorter run and season than the others.

SlamBall’s return last May became official when a new Series A round of funding of $11 million was announced. Led by IA Sports Ventures and Eberg Capital, both of which are co-owners of the Miami Marlins, among other investments. Others include: David Blitzer and David Adelman, both of Harris Blitzer Sports & Entertainment; Fanatics founder Michael Rubin; VC investor Gary Vaynerchuk; NBA player Blake Griffin; Sacramento Kings investor Kevin Nagle; Lloyd Danzig of Sharp Alpha; Legends Growth Enterprises; Red Games CEO Brian Lovell; attorney Jesse Sharf, Accelerate Sports; and VC investor Eric Manlunas.