Tag Archives: paspa

SportsHandle.com Unveils Comprehensive Betting Partnerships Tracker 

The Professional and Amateur Sports Protection Act (PASPA) was judicially overturned on May 14, 2018, and with the four-year anniversary of the decision approaching, SportsHandle.com today has launched a first-of-its-kind tracker with more than 250 sports betting partnerships formed since the initial ruling.  

A leading source for information on sports betting legalization in the United States, SportsHandle.com has created the go-to-resource to monitor all sports betting partnerships across professional sports leagues, teams, colleges, sports venues, athletes, celebrities, and more. 

Accessible under SportsHandle.com’s drop-down menu under “Tools,” the Sports Betting Partnership Tracker lists all agreements involving U.S. sportsbooks and sports entities. To date, 29 sportsbooks have entered into at least one partnership.

SportsHandle.com’s Sports Betting Partnership Tracker will be updated regularly with the latest agreements. As of today, the following number of partnerships exist in each of the below categories:

  • 133 – Professional sports teams 
  • 50 – Professional sports leagues 
  • 36 – Celebrity endorsers
  • 18 – Sports venues
  • 15 – Media properties or companies
  • 4 – Colleges and universities

Additional noteworthy statistics in Sports Handle’s Sports Betting Partnership Tracker include: 

  • 37 – Partnerships are the most by any one sportsbook (Caesars and DraftKings are tied) 
  • 24 – Individual DraftKings’ deals with pro sports teams (most of any sportsbook)
  • 22 – League with most individual teams partnered with a sportsbook (NBA), followed by the NFL (18), NHL (16) and MLB (11)
  • 2 – Sportsbooks have entered partnerships with major colleges and universities (Caesars and PointsBet)
  • 1 – Sportsbook has at least one team partnership in the MLB, MLS, NBA, NFL, NHL and WNBA (FanDuel) 

“The sports betting landscape is constantly evolving, and we are proud to unveil this all-encompassing resource that provides the most up-to-date partnership and sponsorship information in one convenient location,” said Brett Smiley, Co-Founder and Editor-In-Chief at SportsHandle.com. “Although there are currently more than 250 sports betting sponsorships, new partnerships and categories are being established on a weekly, if not daily, basis. We look forward to maintaining the most robust database for this information on the internet and we are extremely proud of the Sports Handle editorial and research team for making this valuable resource a reality.”

Study: 2 in 3 Sports Fans Want Betting Integrated into Game Day Experiences

Ahead of the one year anniversary of the Supreme Court’s repeal of the Professional and Amateur Sports Protection Act (PASPA), GlobalWebIndex, the leading supplier of digital consumer insights to the global marketing industry, and The Action Network, the most trusted source for sports betting news and insights, announced the findings of a robust baseline study on sports betting interest in the United States.

To date, ten states have legalized sports betting, and additional states are in the process of doing so. In the twelve months since the PASPA repeal allowed states to legalize sports betting, 68% of sports fans placed a bet, or would have placed a bet if it were legal in their state. The study also suggests mobile will play a crucial role in the continued growth of sports betting and its impact on sports networks, as 67% of sports fans are interested in betting being integrated into live viewing experiences.

Sports betting is a potential boon to established and emerging sports leagues:

  • The majority of sports fans would place a bet on the leagues they support – NBA fans are most likely to do so (88%), followed by NFL fans (86%), eSports fans (86%) and MLB fans (81%).
  • The NBA also outranks other leagues for consumer interest in player-specific bets – nearly half of sports fans (47%) would place a prop bet on Kevin Durant, 41% on Stephen Curry and 37% on James Harden.
  • Sports betting increases gameday investment and engagement – 60% of respondents say they would be more likely to watch a game they bet on.

“In the year since sports betting has been legal in the United States, we’ve seen an explosion of fan engagement and growing revenue potential for rights holders, teams and leagues,” said Patrick Keane, CEO of The Action Network,“As the study confirms, sports fans want better information and insights, and they want to bet legally, conveniently and on their phones.”

Sports Bettors Seek Real-Time Engagement Online & on Mobile

Sports betting has the potential to complement game viewership as fans increasingly tap the power of mobile as their betting habits increase.

  • The majority of sports fans seek real-time betting opportunities — the most interested being 78% of NCAAB fans who say they would place a bet while watching college basketball, followed by fans of NCAAF (75%), MLB (75%), NFL (73%) and NBA (73%).
  • Mobile betting products are rising in importance — 80% of respondents say they would prefer to bet via app or website, compared to 50% who would bet in-person.
  • Sports fans desire specialized apps — 55% are interested in using a mobile app primarily focused on sports betting, with NHL fans (67%) and NBA fans (61%) the most interested.
  • Mobile betting is likely to boost gameday viewership — 54% of sports fans say if they placed a bet, they would be more likely to follow the game through a sports news app or gambling app.
  • In-app game streaming supports real-time betting — 44% of sports fans say that, if possible, they would place a bet while following a game in-app.

“As the legalization of sports betting continues to spread throughout the U.S., our insights suggest mobile will become a predominant channel of engagement,” said Jason Mander, Chief Research Officer at GlobalWebIndex. “The ubiquity of mobile streaming, in general, leads consumers to expect and demand that what they watch on TV can be continued seamlessly on-the-go; the same need is now being applied to sports betting as fans want to stay invested no matter where they are.”

Methodology

GlobalWebIndex surveyed 3,057 U.S. internet users aged 21-64 between April 17-30, 2019. 1,069 of the respondents self-identified as ‘sports fans’ by selecting 8-10 on a 0-10 scale of their interest in sports. Surveys were collected via mobile, desktop, laptop or tablet.