Tag Archives: sports illustrated

American Association Adds SI TV, Sports Illustrated’s 24/7 Streaming Channel, as Broadcast Partner

The American Association of Professional Baseball (AAPB) today announced that Sports Illustrated’s 24/7 streaming television channel, SI TV, has been added as a broadcast partner for the remainder of the 2026 season, adding to the record footprint for the leading MLB Partner League. American Association games will now be available in over 36 million homes, a 72% increase from just last season.

“We’re thrilled to partner with Sports Illustrated and SI TV, adding another premium viewing option for our fans. This latest partnership shows the strength of everything we’re building — our broadcast, our storytelling and our quality of play,” said Joshua Schaub, American Association Commissioner. “We’re proud to join the SI TV lineup as we head down the stretch of a record-breaking season for us on every level.”

“The American Association has built a quality league and we’re pleased to offer exciting AAPB action on SI TV as the season heads into its stretch run,” said Steve Cannella, Editor in Chief of Sports Illustrated. “This partnership continues our push to expand SI TV’s content offering and provide fans with more live game programming.”

The addition of SI TV, for 20 games during the last portion of the season follows last month’s addition of Fan Duel Sports Networks, as well as MLB Network carrying the 2026 All-Star Game from Lincoln, Nebraska on July 15. The AAPB’s coverage now includes: NBC Regional Sports Networks, Marquee Sports Network, NESN, Sportsnet Pittsburgh, Silver State Sports Network and Unbeaten Sports. As well as Gray Media, RYZ, Bally’s Corporation, NLSE, FTF Sports (For the Fans), and SLVR Sports and Entertainment.
About the American Association of Professional Baseball

The American Association of Professional Baseball (www.aabaseball.com) and (www.aabaseball.tv) is a Major League Baseball Partner League that operates in nine states and one Canadian province. Formed in 2006, the league consists of twelve member clubs with many beginning play in 1993. Through the 2025 season, 483 player contracts have been transferred to MLB organizations. In addition, 60 AAPB alumni have reached the Majors, including 17 participating in 2025.

Sports Illustrated, Topps Team for a 70th Anniversary Card Set Featuring Classic Baseball Covers

Sports industry titans, Sports Illustrated and Topps, come together to celebrate the 70th anniversary of the first Topps baseball cards with a new series launching March 16. With a total of 70 cards in the special edition set, each one will depict one of the most memorable Sports Illustratedbaseball covers ever printed. Two new cards will be offered per week, printed on demand and available for only seven days. Following a similar way in which TOPPS NOW products are made available, the 70th Anniversary cards will be printed exclusively to meet demand. Fans and collectors will be able to view and purchase the cards as they are released week to week on https://www.topps.com/cards-collectibles/online-brands/sports-illustrated.html.

Among the initial card offerings are legendary covers featuring Mike Trout (August 27, 2012), Duke Snider (June 27, 1955), Larry Walker (June 11, 2001), Kirby Puckett (April 6, 1992), Vladimir Guerrero Sr. (May 1, 2000), Boston Red Sox (November 10, 2004), Greg Maddux (August 14, 1995), Mookie Betts (October 28, 2020), Derek Jeter (June 21, 1999), and Stan Musial/Ted Williams (July 8, 1957).

“Millions of baseball fans know and love both Topps and Sports Illustrated, and we’re proud to be able to bring these two iconic names together in this highly collectible product,” said Jeff Heckman, Global Director of E-commerce, Topps. “The amazing photography from nearly seven decades ofSports Illustrated covers has provided works of art that can also be cherished as collectible cards to help relive great memories.”

“For both baseball fans and collectors, Topps and Sports Illustrated rank as two of the most venerable brands in sports,” said Michael Sherman, VP Media Brands, Authentic Brands Group, owner of Sports Illustrated. “We’re thrilled to continue building the brand’s legacy in the booming collectibles space and help commemorate Topps’ 70th anniversary with so many of Sports Illustrated’s historic covers.”