TCL Team Boxing League (TCL), the first and only professional boxing league with a team-based ownership model, is proud to announce a new multi-platform partnership with Tim Smith Spirits, the award-winning craft distiller behind Climax Fire No. 32 (“Fire 32 Whiskey”), an acclaimed cinnamon spice flavored whiskey. As the Official Whiskey Partner of TCL, Tim Smith Spirits and its Fire 32 Whiskey will be activated across TCL’s Third Season through a wide-ranging campaign spanning broadcast, in-ring branding, digital integration, and on-site fan engagement.

Through this collaboration, Fire 32 Whiskey will be prominently featured during TCL broadcasts on Merit TV, the multiplatform network founded by Dr. Phil McGraw. The partnership includes commercial spots, sponsored features, and integrated content during weekly matchups, including “Knockout of the Match”. Fire 32 Whiskey branding will also appear inside the ring at all league events, ensuring high visibility during key moments of competition.

Select TCL events will feature onsite activations with Tim Smith Spirits, bringing the bold flavor of Fire 32 Whiskey directly to fans. Beyond the arena, the partnership extends into TCL’s digital and social media campaigns, with Fire 32 Whiskey showcased through exclusive content, athlete collaborations, and brand storytelling that connects with passionate boxing fans and bourbon enthusiasts alike. Tim Smith Spirits will also receive intellectual property (IP) rights from TCL, allowing the brand to co-market using official league marks and team assets—providing expanded creative opportunities across advertising and retail promotions.

“We’re excited to light up the TCL ring with Fire 32 Whiskey,” said Tim Smith, founder of Tim Smith Spirits and star of Discovery Channel’s Moonshiners. “This partnership is about bold moves, big hits, and unforgettable flavor—both in the ring and in the glass. We can’t wait to engage with TCL fans who live for the energy and excitement we bring.”

“Fire 32 Whiskey brings authenticity, attitude, and energy to TCL,” added Kevin Cassidy, CEO of Team Combat Entertainment. “Tim Smith Spirits shares our passion for excellence and fan engagement, and this partnership brings tremendous value to our audience and athletes alike.”