Monthly Archives: September 2024

U.S. Watchmaker AXIA Time Makes Major Play In Latest Launch With College Football Playoff

AXIA Time, creator of ultra-custom Swiss Made timepieces, has been named the Official Timepiece of the College Football Playoff (CFP). Deepening its long-standing relationship with the CFP to now become an Official Sponsor, AXIA Time will be launching a series of limited edition, ultra-custom watches to honor all 12 teams competing for the 2025 College Football Playoff National Championship. The College Football Playoff Collection by AXIA Time is a special series of unique, heirloom-quality timepieces with styles exclusively for the players competing in the College Football Playoff and styles for the fans. The Players’ style features a unique sunray dial with a subtle yet striking etched football pattern that radiates out from the dial’s center. The timepieces for fans will be released in multiple drops throughout the 2024-25 season, offered in the 12 colorways specific to the 12 football programs that make the Playoff.

Since 2018, AXIA Time has scored with consumers by creating personalized timepieces of exceptional quality at an affordable price to commemorate life’s biggest achievements and unforgettable moments – including championship victories. No rookie in the sports world, AXIA Time has cheered on the greatness of student athletes in college football in collaboration with the CFP starting with the 2021 National Championship watch for the Georgia Bulldogs. Every season, AXIA Time works closely with the CFP to create premium custom wristwatches, including the 2023 National Champions Timepiece for the undefeated Michigan Wolverines. Now AXIA Time is once again joining forces with the CFP to create a unique design that will only be available to players competing in the CFP: a timepiece cherished for a lifetime that recognizes their extraordinary talent and drive at the peak of their college football careers.

AXIA timepieces are designed in the U.S. and handcrafted in Switzerland by master watchmakers, using the same components and engineers as luxury Swiss brands, at a much more accessible price point. The new AXIA Time commemorative CFP watches are stylish and functional, meant to be worn every day, and passed on from generation to generation. As with all AXIA timepieces, crisp and elegant custom design centers what’s important to the wearer above all else: vividly capturing memories of joy and success on the field in this milestone moment.

The College Football Playoff (CFP) ARGOS is powered by renowned Swiss brand Sellita’s SW200, a 26-jewel, highly decorated, self-winding automatic movement that operates at a frequency of 28,000 VpH (4 Hz) and boasts a power reserve of 38 hours. It is water resistant to 300 meters (30 ATM) and features gold-plated steel hands and applied indexes filled with X1 Super-Luminova, the highest performing grade of photoluminescent material used in watchmaking today and presented on a solid three-link 316L stainless steel bracelet with micro-adjustable buckle and DLC coating.

“Signing on as the Official Timepiece of College Football Playoff is a tremendous milestone for our company,” said AXIA Time founder John Kanaras. “Since the very start of AXIA Time, we have taken great pride in creating timepieces whose style and quality match the significance of the events they commemorate. Through our expanded partnership with CFP, and for the first time ever, we have created an exquisite, heirloom-quality timepiece that is exclusively available for the student athletes competing for the National Championship. For many, this will be the pinnacle of their athletic careers, and I am thrilled that we are able to produce a timepiece that aligns with their accomplishments and the memories of this special time in their lives.”

“We are thrilled to include AXIA Time among our family of sponsors as the Official Timepiece of the College Football Playoff,” said Ryan Allen Hall, Senior Director of Public Events and Sponsorships at the CFP. “We are grateful for our long-standing relationship with AXIA Time and its founder, John Kanaras. John’s focus on honoring the student-athlete experience aligns perfectly with our mission and we are excited to have them as part of the 2025 College Football Playoff.”

Most AXIA timepieces are available for under $1,000. Team-specific designs will be available to fans at axiatime.com. They will also be on sale at the CFP’s Playoff Fan Central in Atlanta from January 18-20, 2025, leading up to the national championship game.

AXIA Time will be kicking off a series of product drops and events in November that will include opportunities to win tickets to the 2025 national championship game. Sign up at AXIA Time for email updates and follow AXIA Time on social media for alerts.

Scheffler, Moss, Kamara, Headline High Profile Team Owners as Sport Fishing Championship Announces New Competitive Format Set to Debut in ‘25

Sport Fishing Championship (SFC) announced today a star-studded lineup of high-profile team owners in the saltwater fishing league’s 16-team new competitive format that will debut in Spring 2025.

World No. 1 Golfer and Olympic Gold Medalist Scottie Scheffler, coming off one of golf’s most successful seasons in history, headlines a group of team owners betting on the growth of competitive fishing. The Texas native purchased sole ownership of the Texas Lone Stars Angling Club, with an exclusive rights territory that includes Dallas, Austin, San Antonio and the coastal markets of South Padre Island and Corpus Christi.

NFL Legend Randy Moss, New Orleans Saints 5X Pro Bowl RB Alvin Kamara, Charlotte Hornets star PF Grant Williams and Grammy Award winning country star Brian Kelley are amongst a wave of team owners competing in SFC’s new championship format.

“Today is a milestone date for competitive fishing,” said Mark Neifeld, CEO & Commissioner of SFC. “SFC has always been determined to serve as leaders for competitive angling, and through the league’s new championship format and continuous innovation of our product, we are now better equipped to serve our fans across the globe.”

The league announced the formation of 16 teams representing 16 regions across North America, which will compete week-to-week in a “closed” format designed to showcase offshore fishing’s top competitors and create regional fan bases across the continent. The 16 team names announced include:

·         Texas Lone Stars Angling Club (Central Texas & South Texas Coast)

·         Third Coast Renegades Angling Club (Houston/ Galveston Region)

·         Louisiana Canyons Angling Club

·         Mississippi Blues Angling Club

·         Alabama RAZRS Angling Club

·         Gulf Coast Cowboys Angling Club (Florida Panhandle Region)

·         West Florida Black Flags Angling Club (Tampa/ Clearwater Region)

·         South Florida Sails Angling Club (Fort Lauderdale/ Miami Region)

·         North Florida Kings Angling Club (Jacksonville/ Savannah Region)

·         Carolina Sabals Angling Club (South Carolina)

·         North Carolina Flare Angling Club

·         Chesapeake Chessies Angling Club (Virginia/ Maryland/ Delaware Region)

·         New Jersey Sea Birds Angling Club

·         New York Granders Angling Club

·         Lights Out Boston Angling Club (New England Region)

·         International Angling Club Commodores

“I love this sport, I love what SFC continues to represent, and I believe the future is very bright for this league,” said Brian Kelley. Kelley, known to many as the “Beach Cowboy,” infused his country music superstardom and love for his home city of Grayton Beach (FL) into the name of his pro team – Gulf Coast Cowboys AC.

Lifeline Sportfishing (Panama City Beach), who currently sits atop the SFC’s 2024 Standings, jumped at the chance to team up with the Kelley in a joint venture. “Unity is powerful and alignment with the right team members is key,” said Dino McDowell, team owner. “Brian’s passion for the sport matches our own, and working with BK gives our team an advantage off the water with introducing the Gulf Coast Cowboys to new fans and corporate partners.”

Alvin Kamara, who also serves as NASCAR’s Growth and Engagement Advisor, developed an interest in competitive fishing after participating in SFC’s Celebrity Tournament, “The Catch powered by Verizon.” His involvement in NASCAR has allowed him to experience the business of numerous high-level sports environments and his passion for outdoor activities naturally expanded into fishing.

“When I got the chance to compete in The Catch tournament, the thrill of the sport and the sense of community it brings was incredible,” said Kamara. “When the opportunity came to dive deeper into it, I knew I couldn’t pass it up.”

Since the league’s first season in 2022, SFC has operated an “open” format, allowing competitors of all skill levels the opportunity to compete in its SFC Billfish Championship. In this new competitive format, SFC will now showcase the same teams week-to-week as they travel on an international tour competing in the top fishing locations and tournaments from April through August annually.

“The top sports leagues in the world have superstars and strong, regional fan bases,” said Neifeld. “Our sport (offshore fishing) is geographically positioned to showcase its historic fishing towns and competitions, and we believe this new championship format allows SFC the opportunity to better serve our fanatical fishing communities.”

Team sales began in June, and SFC has already sold ownership rights to more than half of the teams made available in the initial expansion offering. The league is in advanced negotiations with a number of prospective team owners, with exclusive territory rights in markets like Boston, New York and South Florida in high demand.

SFC’s unique team charter ownership model is a blend of the hand-selected best practices inspired by leagues like LIV Golf, Formula 1 and NASCAR. In this initial offering, the league introduced new team rights through leveraging A.I. and more sophisticated digital technologies.

In July 2023, SFC announced the formation of Sport Fishing Championship Angler’s Association, a non-profit organization designed to increase the league and its corporate partners’ ability to invest in conservation, competition and community events year-round at the local level. Each of the new 16 teams will carry the “Angling Club” moniker, to strengthen community support for the sport while also supporting existing fishing clubs within its geographical region.

SFC’s league office is in early discussions for its upcoming 2025 media rights offering, after its first three seasons were distributed internationally on CBS and CBS Sports Network.

On October 18, SFC will launch SFC+, the league’s first direct-to-consumer OTT streaming platform that will carry SFC’s competitions, original programing, syndicated entertainment shows and podcasts, and will showcase the top fishing content creators in the “SFC+ Community.”

SFC’s 2024 Billfish Championship Season concludes at the Zane Grey Championship Playoffs in Cabo San Lucas, Mexico, October 19-21.

360 Hoops to Launch Proprietary Three-in-One Basketball Product This Fall, Transforming Youth Sports

360 Hoops, a sports innovation company with dual patents for its three-in-one basketball hoop and 3v3v3 gameplay format, will make its debut this fall in Texas.

The unique three-in-one basket, combined with a 3v3v3 ‘king of the court’ style gameplay, offers an unparalleled experience that maximizes speed, teamwork, and player involvement. With the bold tagline “Changing the Shape of the Game,” 360 Hoops seeks to revolutionize youth sports by creating a versatile and dynamic experience for all players. Following the Texas launch, 360 Hoops will roll out across several key markets throughout the United States.

“We created 360 Hoops with the goal of helping more kids stay active in a fun environment that encourages them to get off the sidelines and into the game,” said Co-Founder Shane Brey, a veteran youth basketball coach and brother of Mike Brey, the winningest Head Coach in Notre Dame men’s basketball history.

CEO and Co-Founder Anthony Gomez, a seasoned entrepreneur with 30 years of experience in business operations said, “Via the 360 Hoops Experience, we will partner with reputable, best-in-class sports complexes and coaches to deliver 360 Hoops to every elementary, middle and high school student in the country.”

At launch, each partner complex will host a series of open-play tournaments for boys and girls, showcasing 360 Hoops to a range of age groups. As the company scales, 360 Hoops aims to become a household game in physical education classes in every market. Details of markets, complex partnerships, and launch tournaments will be announced as they become available.

Additionally, Anthony Gomez has appointed Patrick Donnelly as Vice President of Strategic Development of 360 Hoops. Donnelly will drive the brand’s growth through marketing, business development, and partnerships.

“With a proven track record in sports and entertainment, Patrick’s vision and creativity will be crucial as we roll out 360 Hoops across the country,” said Gomez. “His background in sports marketing and passion for the brand will be invaluable in our launch and future endeavors.”

360 Hoops is the brainchild of Gomez and Brey inspired by watching their sons play the game they love, they envisioned a fun new addition to a sport that already has a special place in people’s hearts.

What started as a “back of the napkin” idea has evolved into a transformative opportunity in youth athletics, offering more hoops, more participation, and more action with shots going up every 3-5 seconds.

“This concept is a game-changer,” said Mike Brey. “It brings a fresh, exciting approach to basketball that keeps players engaged and constantly moving. Shane’s vision for 360 Hoops is going to inspire the next generation of athletes, and bring a whole new level of energy to the game.”

The 3v3v3 game is played in a 30-foot circle with the 360 Hoop in the center. Players can score on any of the three hoops, promoting constant movement and engagement from ALL players.

Visit play360hoops.com for updates and follow the company on social media @play360hoops.