DDSports Inc. (ShotTracker), a revolutionary basketball technology that captures via sensors stats and analytics with sub-second latency and the leading tracking platform among NCAA schools, announced company executive restructuring in advance of a host of upcoming strategic business partnership announcements.
The Board of Directors has brought on veteran sports data industry leader Bill Moses as Chief Executive Officer, while company founder Davyeon Ross will continue with the company as the COO and President. The company’s co-founder, Bruce Ianni, has chosen to depart to pursue other opportunities. In addition, two other sports business and tech veterans, Tom Masterman and Jason Tilton, have joined the company as VP of Sales and VP of Corporate Development, respectively
“It is a pleasure to join the ShotTracker team to help advance the commercial business opportunities of one of the most innovative and transformative companies in the data and technology side at the NCAA level,” Moses said. “The foundation partnerships with some of the most elite colleges and universities have been built, and we are now ready to push forward with growing that base and expanding the commercial and tactical opportunities in basketball and in other sports with a host of new partners coming on line in the months ahead.”
“Our technology continues to be some of the most widely embraced and supported by college programs across the nation for both men’s and women’s basketball,” Ross said. “Having Bill’s wealth of experience in monetizing and expanding data content, as well as his deep and well respected relationships in media, marketing and technology will be invaluable as we advance and continue to disrupt the marketplace in 2021 and beyond.”
A New Jersey native and University of Virginia graduate, Moses brings with him to ShotTracker his vast experience in working at the nexus of technology and media, entertainment and sports. After serving at the NFL as the Senior VP of International and New Media, Bill joined IBM as the Vice President of Broadband Distribution where he co-authored the IBM digital media strategy and was responsible for developing and executing the company’s corporate strategy in broadband industries.
While at IBM, Moses also held the position of Vice President of Broadcast, Cable and Sports for the company’s Global Telecommunications and Media Division. In that role, he created and launched ventures that resulted in the PGA.com and NHL.com internet sites, ushering the sports business and leagues into the new media age during the 1990’s. He was one of the first to deploy computer-based scoring systems across many of the leagues and helped launch the age of data analytics.
Masterman has spent two decades in sports technology and digital media, with a focus on enterprise sales and partnerships. Prior to ShotTracker, he was Global Head of Publisher Sales at Genius Sports Group, driving data integrations with clients including NBC Sports and USA Today. Tom was also the founding sales and marketing executive for SportsData, which sold to global leader Sportradar. As Chief Revenue Officer, he led the acquisition of enterprise clients including Google, Twitter and Turner Sports. Tom began his career as an Emmy-nominated TV producer and has had several management roles in digital media.
Tilton joins ShotTracker from Genius Sports Group as well, where he was Commercial Partnerships Manager. Prior to working with Genius on their North American business, he was Video Coordinator with the Phoenix Suns and has spent time on the basketball administration side at Long Beach State University and St. John’s University.
ShotTracker currently has relationships with more than 63 Division I men’s and women’s basketball programs and has a growing relationship with Learfield IMG College and their partner schools. The Learfield IMG College sponsorship teams can provide local, regional and national brands visibility associated with ShotTracker’s cutting-edge technology via scoreboard integration, digital/social platforms and experiential activations. Additionally, a growing number of schools with official athletic websites and mobile apps powered by SIDEARM Sports are adding ShotTracker technology integrated into the website and app. The crossover content provides another opportunity for brand visibility and bolsters the second-screen experience for fans. Broadcasters are also now increasing the use of the depth and breadth of ShotTracker real time data to enhance their broadcasts.