Tag Archives: 360 hoops

Game On Sports & Performance Center Partners with 360 Hoops to Introduce a Revolutionary New Sport to Massachusetts

Game On Fitchburg is proud to announce a market-exclusive partnership with 360 Hoops™, being the first to bring the innovative game to New England.

Played on a circular court, 360 Hoops blends the spirit of traditional basketball with a dynamic twist. At the heart of the experience is the 360 Hoop, a patented three-in-one design that allows players to score on any of three baskets. The unique 3v3v3 format fosters teamwork, strategy, and endless fun. With easily adjustable hoop heights, every player can feel the thrill of a slam dunk — making the game accessible, exciting, and unforgettable for everyone.

“Partnering with 360 Hoops allows us to bring a first-of-its-kind experience to kids and families in the New England area,” said Dean Hirtle, Senior Vice President of Game On. “360 Hoops will bring a new level of energy to the complex, blending fun, teamwork, and friendly competition to create a truly unique and memorable experience.”

On February 7th, Game On Fitchburg will host a Ribbon Cutting Invitational to celebrate the new partnership with 360 Hoops and give the community an opportunity to experience the new game firsthand. The free event will run from 5 PM to 8 PM, with local youth athletes, parents, coaches, and teachers invited to join in the fun and play.

Two 3v3v3 Tournaments are scheduled for 2025 so far. The two-day events will be held on June 14-15 and July 19-20, with each player guaranteed 8 games across the tournament.

“We’re beyond thrilled to partner with Game On Fitchburg and their incredible team,” said Anthony Gomez, Co-Founder of 360 Hoops. “This partnership is a significant milestone as we build 360 Hoops across the country, starting with this amazing complex and Dean in the state of Massachusetts.”

The real game-changer? 360 Hoops transforms space like never before. A single traditional basketball court can be converted into up to five 360 Hoops courts, allowing up to 60 players to compete in the same area where standard basketball accommodates just 10. With its portable design and emphasis on inclusivity, 360 Hoops is redefining how sports facilities and communities engage with young athletes.

Beyond introducing the new game within the walls of its first-class facility, Game On and 360 Hoops have set a bold vision to bring the 360 Hoops Experience to every surrounding elementary and middle school in the area. Starting in the fall of 2025, each elementary and middle school will be invited to participate in the 360 Hoops Experience, where 360 Hoops will integrate into the school’s physical education classes and afterschool programs in two-week rotations. In those two weeks, each school will also have the opportunity to host an all day event fundraiser to raise funds for the school, or a charity of their choosing.

With this landmark partnership in place, 360 Hoops is set to announce further partnerships in select markets across the United States, bringing this first-of-its-kind experience to players everywhere.

360 Hoops Co-Founder, Coach Shane Brey, expressed his excitement about the future of 360 Hoops, adding, “Our goal is to make 360 Hoops a staple in youth sports, and this partnership with Game On Fitchburg is just the beginning. We are eager to see the positive impact it will bring to athletes and the community here in New England, and we’re excited for what’s to come.”

360 Hoops to Launch Proprietary Three-in-One Basketball Product This Fall, Transforming Youth Sports

360 Hoops, a sports innovation company with dual patents for its three-in-one basketball hoop and 3v3v3 gameplay format, will make its debut this fall in Texas.

The unique three-in-one basket, combined with a 3v3v3 ‘king of the court’ style gameplay, offers an unparalleled experience that maximizes speed, teamwork, and player involvement. With the bold tagline “Changing the Shape of the Game,” 360 Hoops seeks to revolutionize youth sports by creating a versatile and dynamic experience for all players. Following the Texas launch, 360 Hoops will roll out across several key markets throughout the United States.

“We created 360 Hoops with the goal of helping more kids stay active in a fun environment that encourages them to get off the sidelines and into the game,” said Co-Founder Shane Brey, a veteran youth basketball coach and brother of Mike Brey, the winningest Head Coach in Notre Dame men’s basketball history.

CEO and Co-Founder Anthony Gomez, a seasoned entrepreneur with 30 years of experience in business operations said, “Via the 360 Hoops Experience, we will partner with reputable, best-in-class sports complexes and coaches to deliver 360 Hoops to every elementary, middle and high school student in the country.”

At launch, each partner complex will host a series of open-play tournaments for boys and girls, showcasing 360 Hoops to a range of age groups. As the company scales, 360 Hoops aims to become a household game in physical education classes in every market. Details of markets, complex partnerships, and launch tournaments will be announced as they become available.

Additionally, Anthony Gomez has appointed Patrick Donnelly as Vice President of Strategic Development of 360 Hoops. Donnelly will drive the brand’s growth through marketing, business development, and partnerships.

“With a proven track record in sports and entertainment, Patrick’s vision and creativity will be crucial as we roll out 360 Hoops across the country,” said Gomez. “His background in sports marketing and passion for the brand will be invaluable in our launch and future endeavors.”

360 Hoops is the brainchild of Gomez and Brey inspired by watching their sons play the game they love, they envisioned a fun new addition to a sport that already has a special place in people’s hearts.

What started as a “back of the napkin” idea has evolved into a transformative opportunity in youth athletics, offering more hoops, more participation, and more action with shots going up every 3-5 seconds.

“This concept is a game-changer,” said Mike Brey. “It brings a fresh, exciting approach to basketball that keeps players engaged and constantly moving. Shane’s vision for 360 Hoops is going to inspire the next generation of athletes, and bring a whole new level of energy to the game.”

The 3v3v3 game is played in a 30-foot circle with the 360 Hoop in the center. Players can score on any of the three hoops, promoting constant movement and engagement from ALL players.

Visit play360hoops.com for updates and follow the company on social media @play360hoops.

Orlando Magic Fans Revel In Double Dose Of 360 Hoops At Home Game Against Chicago

In one of its most public in-person displays of its patented three-on-three version of basketball, 360 Hoops had the opportunity to experience the game before and during the team’s contest against Chicago on Sunday, January 23.

From 4-6 p.m., kids and adults at the 360 Hoops station at the Orlando Magic Fan Fest at Church Street directly outside of the Amway Center shot a few hoops and got a quick tutorial on the game, which features a patented circular court and three connected baskets and backboards attached to one pole. Then during halftime, players from Blessed Trinity and Team Dynasty took their best shot in drills and games on the Magic’s home floor, cheered on wildly by the nearly 19,000 fans in attendance.

“We are appreciative that the Orlando Magic believe enough in our unique take on the game of basketball to allow us this amazing opportunity to give fans a first-hand look at how we are changing the shape of the game,” said Archie McEachern, 360 Hoops CEO. “After getting a few reps on our three-basket set up pre-game, fans got the chance to see how our exciting game is played on a competitive level, and they responded!”

The 360 Hoops station featured coaches and other organization reps talking about the game and giving some quick instruction on its rules and how to best utilize the three goals.

360 Hoops, the brainchild of coach Shane Brey and fellow co-founder Anthony Gomez, is an exciting, inclusive addition to the shape of basketball at all levels, incorporating a three-on-three, three-basket game played on a circular court. Teams compete on the circular court, which features a proprietary single stanchion with three regulation baskets facing away in each direction. Players can score for their teams in any of the three baskets.

360 Hoops Names Longtime Nike Executive Archie McEachern As CEO

360 Hoops has announced the appointment of Archie McEachern as the company’s Chief Executive Officer. McEachern brings more than 25 years of experience in merchandising, product creation and sales on a national and global level at Nike, Inc. to the position. He joined 360 Hoops in January in an advisory capacity and officially became CEO on April 1.

McEachern most recently served as Vice President, Greater China Category Merchandising at Nike in Shanghai for the past two years after a three-year stint as Vice President, North American Marketplace Merchandising from 2015-2018. He served in a variety of other leadership roles at the Beaverton, Ore., based apparel and footwear company since arriving there in 1992.

In his newly created role at 360 Hoops, producer of the patented three-basket hoops that are revolutionizing basketball at all levels, McEachern will play an important role in areas such as product development, marketplace strategy and brand positioning.

“I have been intrigued by the 360 Hoops concept and couldn’t be more pleased to be asked to lead this team that is changing the way youths and adults experience basketball,” said McEachern, a graduate of Ithaca (N.Y.) College and two-time basketball team captain there. “The game of basketball continues to evolve and I am confident that there is a clear space for innovation like the 360 Hoops products. I’m excited to help introduce the 360 Hoops vision to new opportunities and markets.”

“Archie McEachern’s extensive experience in the sport and with the prestige of having served important roles at the global leader in Nike make him a great fit for leading us to the next stage,” said 360 Hoops co-founder Shane Brey. “We have an exciting slate of upcoming initiatives and his unique background will help us maximize those and create additional opportunities as we continue our rapid growth and help bring this amazing form of basketball to more organizations and ultimately more players across the globe.”

McEachern’s other relevant experience at Nike includes terms as Vice President, Japan Merchandising and Global Category Footwear Leader Nike Basketball, amongst others. He has also served as a board member and consultant at David Nurse, Inc., in Los Angeles and consultant for DG Sport in Los Angeles and Tokyo.
360 Hoops, the brainchild of Brey and fellow co-founder Anthony Gomez, is an exciting, inclusive addition to the shape of basketball at all levels, incorporating a three-on-three, three-basket game played on a circular court. Teams compete on the 30-foot diameter court, which features a proprietary single stanchion with three regulation baskets facing away in each direction. Players can score for their teams in any of the three baskets.

Georgia Soul, Crosstown Win Women’s, Men’s Elite Brackets At Inaugural 360 Hoops Invitational

Crosstown

Alexis Prince, Khadijiah Cave, Martell Buie and Demario Fountain were among the standouts as Georgia Soul (women’s) and Crosstown (men’s) claimed the Elite Bracket championships at the inaugural 360 Hoops Invitational this past week at DME Sports Academy. Competitors from across all age groups from elementary school up to top collegiate and professional standouts vied for the titles in various brackets in the unique 360 Hoops format, three-on-three play on a three-basket, three-team circular court.

In the women’s final, Prince scored a game-high 19 points, grabbed five rebounds and handed out six assists, and Cave pitched in 16 points and a game-best 10 boards as Georgia Soul defeated DMT, 54-25. The men’s final featured a strong comeback by Crosstown, which topped Top Shottas, 15-12, behind five points (one point per basket) from Blue and Fountain. Liam Davis had 10 of the squad’s 12 points and a game-high four rebounds in a losing effort for Top Shottas.

The fast-paced format meant non-stop action: the women’s contest saw 51 possessions in two 10-minute halves, and the men’s had 58 trips in 10:00.

The Women’s and Men’s Elite Bracket title games will be featured on a tape-delayed national TV broadcast with Emmy-Award winning producer Harry Cicma. Innovative camera angles and technology, including 360 VR, will be incorporated. Fans can view replays of games from the lower brackets at the 360 Hoops YouTube channel.

The format, in which three teams compete at a time on the 30-foot diameter circular court, featuring a single stanchion with three regulation baskets facing away in each direction and where players can score for their teams in any of the three baskets, produced some highlights not possible in standard basketball. Athleticism, moving without the ball and team play are paramount, readily apparent in this showcase for the nascent sport.

“We weren’t sure what to expect in our first tournament, but it exceeded everything we could have hoped for,” said Shane Brey, Co-Founder, 360 Hoops. “All of the elements of the game were on display, and we will look back at the tapes, learn which things worked well and which we can tweak to be even better. 

Georgia Soul

“We are thankful to these tremendous athletes, from the youngest kids right up to the Elite men and women for their efforts all week,” he added. “Georgia Soul and Crosstown will forever be the FIRST 360 Hoops champions, and we can’t be prouder to award them the titles, along with the other bracket winners.”

Winners of the inaugural 360 Hoops Invitational in each bracket include:

  • Elite Women’s – Georgia Soul (Alexis Prince, Aliyah Collier, Dominique Wilson, Khadijiah Cave) d. DMT (Destiny Campbell, Micah Garvin, Tiffany Hodge, Ionna McKenzie), 54-25. Third place: TC Hoopers (Brandy Montgomery, Dyane Pierre, Nene Johnson, Stephanie Ball)
  • Elite Men’s – Crosstown (Jon Thompson, Martell Buie, Demario Fountain, Eric Macintosh) d. Top Shottas (Romelo Bates, Dimitri Thompson, Liam Davis, Wilfredo Rodriguez), 15-12. Third place: Dunk Session (Raheem Watts, Dangelo Lee, Chris Watson)
  • High School Girls – National Basketball Academy/DME (Coach Jack Lutzeier, players Mariela Hooper, Isys Grady, Jhaid Westbrook) d. TNBA
  • High School Boys – Orlando Mets (Coach Edgar Santana, players Cris Santiago, Malik Moye, Dayron Horn, Waiter Ross) d. Go Riot

The event was followed by a lively and informative roundtable discussion with high-level basketball minds including Division I coaches, highlights of which will also air during the television broadcast. Featured panelists included Howard head coach Kenny Blakeney; Notre Dame head coach Mike Brey; Stetson assistant Brendan Ahearn Suhr; DME Sports Academy co-founder and owner Dan Panaggio; U.S. Army captain and former Augusta State Univ. star Ernesia Wright; Orlando Boom director of player development Mercedes Sirmons; and former Daytona State College and University of Central Florida standout Andrea Ayala. 

360 Hoops Invitational event partners include Dynasty Hoops, DME Sports Academy, Orlando Boom, and Ace League.