The Ones Basketball League (OBL), founded by Basketball Hall of Famer and entrepreneur Tracy McGrady, today announced a content and distribution partnership with Dunk Media LLC, a leading digital property, founded by creative entrepreneur Eliot Robinson, with a fanbase of more than 13 million basketball enthusiasts across TikTok, Instagram, YouTube, and Snapchat.

Starting in July 2023, Dunk will produce and distribute existing and new content highlighting the OBL and its successful proof-of-concept season that took place in the summer of 2022. Dunk will also work with McGrady to create new content focused on celebrating the one-on-one game, which McGrady calls “the essence of basketball.” In total, OBL-related content on Dunk is expected to drive over 50 million video views in the second half of 2023.

Tracy McGrady, Founder of OBL, said, “OBL celebrates the best one-on-one players in the world and highlights the essence of our great global game. This new partnership with Dunk will put a spotlight on the best moments from our pilot season and the incredible skill and talent of our elite players.”

Jeffrey Pollack, Co-Founder of OBL, said “Our proof-of-concept season was a smash hit with both players and fans, and Dunk will help re-energize and expand the OBL community as we put the pieces in place for a re-launch in 2024.”

Dunk Media CEO Josh Gotthelf said “The one-on-one game, and OBL’s unique format, are a perfect fit for the way today’s young audience consumes basketball content. We’re looking forward to telling the OBL’s many stories and creating new emotional connections to our community.”

Dunk will produce and distribute a wide range of engaging basketball content, including highlights, behind-the-scenes footage, player interviews, and insightful analysis that will provide an unprecedented glimpse into the world of OBL.