Category Archives: Soccer

Leicester City Football Club’s odds longer than King Richard’s?

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The town that just re-buried the last king of England to die in battle just surpassed its own historic significance.
And it was for a battle of a different nature.
But the odds were longer for the team most likely than what faced King Richard III, who died in battle in 1485

At 5000-1, the odds of it winning the English Premier League title dwarfed some of the previous long shot sports outcomes of all time. Even the 1969 Mets were 100-1 to win the World Series.

There are no end to the superlatives tossed around about this improbably run by the Leicester City Football Club. Including that of Johnny Avello, the executive director of race and sports and Wynn Las Vegas.

“The Leicester City winning of the EPL is one of the biggest upsets In all time soccer if not all sports,” he offered 24 hours later as the reality of what had happened sunk in around the world.

The cost to bookmakers in Las Vegas run from $1 million to as high as $15 million, said, Avello.
“We had numerous $10 & $15 bets at 1000-1 and bigger wagers at lower odds,” he explained.
“Other off shore places had bets at 5000-1”
Avello, who has been doing this a long time, said it was the “biggest odds payout on a single event that I can remember.”

ESPN , back in February, perhaps sensed the longest of long shots soccer clubs might make a run, ran a good story outlining some of the other long shots in sports history, citing among others Auburn’s 1000-1 odds of winning a national championship in 2013, and the 2011 St. Louis Cardinals winning the World Series at 999-1

In terms of soccer, of football, the previous long shots were the US beating England in 1950 or Hungary beating England three years later at 500-1,  according to The Guardian, quoting William Hill’s Graham Sharpe.

Yahoo’s Strategic Play Takes A Kick At DraftKings

By @TheDailyPayoff

Yahoo’s latest move could get them a leg up on DraftKings in the pay fantasy soccer space.

Last month Yahoo announced and then launched its daily pay fantasy platform, with an eye on using its deep roots in fantasy to take some of the larger space away from rivals Fan Duel and DraftKings. The move is aimed at carving its own piece in what is hoped to be a large daily pie as we move closer to the start of the lucrative NFL season.

However an interesting twist, reported by Darren Heitner of Forbes on Monday, could give a glimpse into another area which has suddenly become hot in the pay fantasy space, soccer.

Heitner reports that Mondogoal, the company with an established gambling license and growing ties in European soccer pay fantasy, has entered into a revenue sharing partnership to operate Yahoo’s pay soccer fantasy platform when European soccer gets going later this month. The strategic move, according to the story, put Yahoo immediately into the global soccer game ahead of DraftKings, who only recently applied for the required gambling license to operate in the UK.

It is a smart, quick strategic partnership that could score huge traffic for Mondogoal and their existing partnerships with clubs like Liverpool, Chelsea and AS Roma, and it gives Yahoo a much-needed operational partner to operate a game in a sport they don’t have a platform for, while they continue to push the already lucrative NFL and coming NBA market where they already have traction in the States.

Heitner’s full story can be seen at http://www.forbes.com/sites/darrenheitner/2015/08/03/yahoo-adds-daily-fantasy-soccer-signs-revenue-sharing-deal/

On MLS All-Star match day, Opponent Tottenham Joins The Fantasy Sports Family

On MLS All-Star match day, Opponent Tottenham Joins The Fantasy Sports Family

On Wednesday night as the MLS All-Stars get set to meet the Tottenham Hotspur in Denver, the elite Premier League club, and now a partner in business of the NFL, announced they are joining the pay fantasy business.

Tottenham Hotspur and soccer fantasy platform Mondogoal announced an agreement, which will debut in time for the start of the 2015/16 Premier League season at www.mondogoal.com/spurs.

The Mondogoal platform will be promoted across Tottenham Hotspur’s popular digital channels, including a website with 1.5m unique users per month and an Official Facebook page with nearly 7 million followers, and an estimated global fanbase of over 400 million..

“There is no doubt that fantasy football gaming is a growing engagement platform around the world, and we are proud to be able to offer this innovative opportunity to our fans through a partnership with Mondogoal,” said Aidan Mullally, Head of Business Development, Tottenham Hotspur said in the release Wednesday morning.

Mondogoal is licensed to operate globally and is the only daily fantasy sports site available for cash play in multiple major markets around the world with specific emphasis on the United Kingdom, United States, Canada, Ireland, and Brazil. In 2014-15, Mondogoal ran the largest fantasy soccer pot ever in the UK with 26 year-old Alex Haywood, from London, winning the £10,000 first place prize. They have agreement with several clubs including Chelsea and Liverpool, and will now add Tottenham t their roster. Mondogoal runs contests on a daily or matchday basis for La Liga, Premier League, Serie A, Major League Soccer, Ligue 1, the FA Cup, European Championship Qualifiers and the prestigious Champions League, Europa League and World Cup.

For a full set of contests visit: www.mondogoal.com

The Double Standard in Sports and Gambling

By Terry Lyons @terrylyons, Contributing columnist @TheDailyPayoff

The landscape is riddled with double standards, hypocrisy, deceit and public posturing. No, we’re not calling out the politicians and law-makers, we’re talking about sports and sports gambling.
The North American sports industry has a lot of different policies on gambling. Let’s list a few.
There’s a policy for sports gambling in Nevada.
There are federal policies for Delaware, Montana and Oregon that allow for lottery-type games and parlay tickets. There was a similar policy for New Jersey, but state legislators failed to move on that loophole back in 1992 and are now trying to carve out an entire new approach for sports wagering while they continue to offer other forms of gambling and poker-play online to Jersey residents and in-the-flesh in Atlantic City.
There are policies for horse racing. There are policies for Off Track Betting parlors affiliated with horse racing.
There are policies for Native American tribal casinos.
There are different policies for many of the Canadian provinces, some of which have NBA or NHL teams and many which offer parlay wagering similar to offerings in Delaware.
There are policies for international games played, ever so frequently, in London, Mexico and other global destinations by the major North American sports leagues.
There are policies for international play where the Man United’s, Real Madrid’s and FC Barcelona’s along with the FIFA’s and FIBA’s of the world all have top-level bookmaker sponsorships with fully established and, in many cases, public companies like William Hill or BWIN.
There are policies for players.
There are policies for coaches and managers.
There are policies for front office and league personnel.
Some of those very policies drift over to the fantasy sports world where the leagues, their teams and broadcast outlets are making bold and strategic moves to cash in on the craze. The message conveyed is that it’s quite all right to take equity positions, rake in tons of sponsorship dollars, create fantasy gaming lounges and signage, but it’s hands-off for the players, coaches and office-workers.
I’m okay with that. In many cases, contest rules call for employees and their immediate families to refrain from entering the contests to allow the paying customers every possible chance of winning the big prizes without so much as a doubt that an “insider” would have access to the same jackpot.
But here is where the hypocrisy train leaves the station.
For one New York minute, don’t you think the owners, trainers, grooms and jockeys, roaming the back-stretch, have a few bucks on the races?
And, it’s not just horse racing we’re focusing on, here.
It’s perfectly acceptable for professional and amateur golfers to put down a few bucks on practice rounds or trick shots and nobody thinks twice. All in fun, and usually for stakes as low as $1 or maybe as high as $20, Phil Mickelson will have the gallery roaring with laughter on a missed “up and down,” as he did last August at the Barclays Championship in New Jersey.
While Mickelson’s antics with the fans, surely done all in fun, are no different than what takes place on nearly every weekend, on every hole of every golf course in the land, his more – shall we say – aggressive gambling on the NFL and other sports, done legally in Las Vegas, might be of more concern.
Why is Pete Rose vilified for his gambling on baseball and other sports, but Mickelson and Floyd Mayweather are beloved for their frequently boasts about a big hauls in Vegas on specific games or a successful futures bet?
Why can Maurice Jones-Drew be the voice of Fantasy Radio on Sirius XM satellite radio one day but Tony Romo and a group of NFL players were not able to attend a fantasy sports convention organized by a Vegas hotel promoter? Meanwhile, by the way, the NBA Summer League, USA Basketball training camp and the league meetings were putting up the tents at the Wynn Resort.
When basketball’s World Cup or the Olympics roll around, FIBA’s official sponsor BWIN will be taking action on the game in all corners of the earth, sans the almighty U.S.of A.Come this September 20th, BWIN will be taking wagers on the European Championship (qualifier for the 2016 Rio Summer Games) where pros and amateurs roam the courts, but should  someone mention wagering on college basketball-aged players in North America and ghosts of Henry Hill will surely hunt you down and haunt your Uncle Paulie.
At least, the NBA’s progressive Commissioner Adam Silver has come out to publicly state his long-range viewpoint and his desire to properly prepare for and regulate gaming, preferably on a Federal level rather than going State-by-State or Province-by-Province (in Canada) with different laws on the books. Silver’s NBA made a strategic equity play to back DFS provider Fan Duel and many sports Venture Capital funds – some of the coffers backed by team owners in all of the sports – are lining up for strategic plays in gaming, igaming and tech.
Isn’t it time for the hypocrisy to end? Isn’t it time for the commissioners of the four major pro sports of North America to come to terms with the issue, following Silver’s giant-step lead from his self-penned article in the New York Times? Isn’t the facade of DFS gaming just the taxiway to the promised land of full-scale sports wagering worldwide?
In a truly global economy, shouldn’t the gaming laws of the United States and Canada reflect the laws of Europe, Asia, South America and Australia?
Don’t bet on it happening anytime real soon.

World Cup Fantasy Could Open Door to Olympic Fantasy

By Joe Favorito @Joefav @TheDailyPayoff

The success and proof of concept that Mondogoal achieved these past two weeks with Women’s World Cup showed that select niche mega-events can draw both dollars and attention.

DraftKings and other smaller companies have been looking to golf as a new growing platform because it is simple, mobile and can be played in and around live event. Their their million dollar winner for the US Open demonstrated a growing market not just for golfers but for millennials who may never play a four-hour round on a Saturday.

As we move closer to the one year out celebration that countries all over the world will put on for Rio, it’s interesting to start thinking about the permutations of Olympic fantasy and how it would work. New sports coming into Rio, golf especially, can easily be adapted to a pay fantasy model, and team sports like basketball are ripe for an engagement game.

Parlay the fact that the International Olympic Committee earlier this year approved legal sports books in Nevada to carry betting lines for next summer’s games, and that means that a deeper analytic dive will be made by betting houses around the world to find ways to create interest in sports like swimming and other individual sports as well. Fantasy gymnastics, anyone?

Maybe not gymnastics, as individual sports outside the mainstream may be too difficult to create an audience for. However for key team sports, and add in a growing sport like rugby which will be in the games for the first time and has a strong tie to traditional gambling play, and other mainstream team sports in the Games, and you have interesting opportunities for pay fantasy alongside traditional gambling being done legally from Las Vegas.

The interest in fantasy and gambling will not be lost on rights holder NBC as well. The recent numbers by the Fantasy Sports Trade Association show that the more fantasy play involved with sport, the more the viewer is engaged in the broadcast and all pieces that go along with engagement. Since the Olympics traditionally skew viewers that are older and more female, the goal is to find a younger and more engaged audience, and an investment in fantasy play may be smart, at least for American audience engagement for 2016.

“There is no doubt that pay fantasy is growing in engagement, the question is still how do you make it simple and appealing to a wide audience of casual fans, and there is no bigger event other than the Super Bowl that gathers casual fans like the Olympics,” said Chris Lencheski, longtime marketer and currently running the consulting business Phoenicia. “The amount of data available for the Olympics so vast, the broadcasters want more engagement, and the marketing dollars are there. While it might not be a huge playing audience for 2016, it can set the table for the future just like this Women’s World Cup game has, so it will be interesting to see who steps up to engage.”

While Yahoo has said they will make a big play in the pay fantasy space this fall, most other media companies have gone the partner route, looking for revenue share and advertising dollars from the bigger pay fantasy players thus far. Could that change if the marketplace shows an interest going forward? NBC has done a great job in creative engagement around its properties, and added engagement for the Olympics in the form of pay fantasy would be an intriguing look.

If it worked for WWC, maybe it can work for the Olympics as well.

Corruption Threatens Global Sports Gambling

By @TheDailyPayoff

In case you missed it, ESPN.com’s David Purdum posted a story yesterday on how the “integrity monitors” of sports gambling are looking to the United States to take the lead in pushing for legalizing sports betting in an effort to clean up the corruption running rampant now.
He quoted a global sports security expert who said crime syndicates out of Eastern Europe and Southeast Asia were pushing European soccer, for instance, into the “danger zone” when it comes to fixing matches.
Read Purdum’s full report here :”
http://espn.go.com/chalk/story/_/id/12925786/why-legalization-sports-betting-only-first-step-us-gambling

BBC To Boost Its Sports Station

The BBC is planning a revision of its digital sports station 5 Live Sports Extra in a move that is likely to prove controversial with its commercial rivals.

5 Live management are understood to be considering a range of options including putting more sport on the station as well as other content from 5 Live and possible tie-ups with other stations, The Guardian reported today.

The station, which currently broadcasts on a part-time basis, is one of the BBC’s least listened to national services.

View Original Source: http://www.theguardian.com/media/2015/apr/24/bbc-plans-5-live-sports-extra-reboot?CMP=ema_546

Machester United Launches Branded Casino Games

 

Machester United Launches Branded Casino Games

Manchester United and KamaGames have announced a global partnership and multi-year deal in which KamaGames becomes the official social games partner of the club.

A range of social casino games will be launched as part of the partnership, using United branding, including their logo and imagery.

KamaGames is a global developer and publisher of social games for mobile platforms, online, Steam, Xbox Live and PlayStation networks and claim to reach over 70 million users worldwide.

Richard Arnold, United group managing director, commented on the partnership: “Manchester United is lucky enough to have a huge global following and we understand the importance of engaging with and entertaining our fans.

“KamaGames and their innovative products will allow us to do this in new and exciting ways.”

KamaGames CEO, Danny Hammett, added: “KamaGames and Manchester United share a similar worldwide audience and, with this in mind, we are confident that the partnership will be a huge success for both organisations.

“We are proud and honoured to be associated with such a great team and iconic brand, and we look forward to building a strong relationship with the club and its fans.”

Seen originially at sportindustry.biz