Tag Archives: indigenous

National Lacrosse League Expands League-Wide Activationfor Award-Winning ‘Every Child Matters’ Initiative

The National Lacrosse League (NLL) today announced the return and expansion of its “Every Child Matters” initiative. The multi-faceted platform brings awareness to the forcible placement of Indigenous children in residential and boarding schools by the Canadian and United States governments from the 19th century to as recently as 1996. This year’s campaign will begin this coming weekend and will run through March 10th.

Now in its third year, all 15 NLL teams will participate in the campaign, including specially designed helmet decals supporting “Every Child Matters” worn by all players for the remainder of the season.

“Our continued work with Indigenous athletes and communities is a major priority for the National Lacrosse League, and the ‘Every Child Matters’ education process and activations are key components of that platform,” said NLL Commissioner Brett Frood. “This program presents an opportunity to facilitate meaningful conversations about the atrocities perpetrated by the residential and boarding school systems, continue the journey toward reconciliation, and honor survivors and their families.”

The “Every Child Matters” initiative is a part of the NLL’s ever-growing participation and awareness programs tied to Indigenous culture, which is at the core of the League’s values and the history of the sport of lacrosse. The work includes educational programs for athletes, coaches, staff, and fans, land acknowledgment ceremonies, and charitable and social responsibility programs to strengthen and enhance the ties between League stakeholders and the Indigenous community.

The NLL will also produce audio and video messaging for broadcasts on TSN and ESPN, and additional content will be incorporated into NLL.com, the League’s social channels, and in-venue game presentations.

Fans will be able to purchase cotton shirts through the league’s online stores, NLLShop.com and NLLStore.ca. For every shirt sold, the NLL will donate to the Gord Downie & Chanie Wenjack Fund (DWF) in Canada and The National Native American Boarding School Healing Coalition (NABS) in the United States.

DWF is inspired by the tragic story of an Indigenous boy, Chanie Wenjack, and the commitment of a modern-day folk singer, Gord Downie. The organization seeks to enhance the well-being of Indigenous peoples through heightened awareness, education, and a reconciliation among all Canadians. NABS is leading the movement for truth, justice, and healing in the U.S. Its work is focused on research, education, and healing, and is currently advocating for legislation in Congress to establish a Truth and Reconciliation Commission on Indian Boarding School policies (H.R. 7227).

There were 523 Indigenous boarding schools operating in the U.S. and 130 Indigenous residential schools in Canada, and 13 NLL teams play within a couple hours of one or more of these sites. To learn more about these schools and their locations, please visit https://boardingschoolhealing.org/digitalmap/

The League will continue to use an “Every Child Matters” logo designed by Justin Gilbert of Kuvua Designs. Gilbert was selected due to his work in support of Indigenous organizations and his connection to the cause, being born and raised on the Southern Ute Reservation. The logo contains the silhouette of an Indigenous child wearing a ribbon shirt and holding a traditional wooden lacrosse stick. The text “Every Child Matters” appears next to the image with a heart and feather.

National Lacrosse League and Marvel Team up to Promote Lacrosse’s Legendary Origin Story

To close out this year’s Native American Heritage Month, the National Lacrosse League unveiled a new, multi-year program with storytelling giant Marvel, focused on honoring and popularizing lacrosse’s Indigenous origin story with game-specific promotions starting in the upcoming 2023-24 NLL season.

The central theme of the collaboration, the history of lacrosse, will be at the core of a custom comic book written by Paul Allor, in close collaboration with the NLL’s Indigenous consultants, drawn by Indigenous creator Shaun Beyale, and a cover by JL Giles.


“With NLL-style sixes lacrosse enjoying heightened global momentum with the IOC’s recent vote to add the sport to the upcoming LA28 Summer Olympic games, the NLL wanted to celebrate lacrosse’s fabled beginnings with our rapidly expanding worldwide fan base,” said Kurt Hunzeker, the NLL’s Executive Vice President of Commercial Operations. “Great stories are the heartbeat of the Marvel Universe, and the NLL is honored to work with Marvel to bring the legend of North America’s original pastime to life.”

The custom comic book will only be available at designated Marvel Super Hero™ themed games every NLL team will host each year of the program. The same core story will be offered in each market, and Marvel will produce variant covers featuring star players from every NLL team that will be given out at their respective games.

The collaboration was facilitated by AthLife, Inc., Marvel’s longtime sports-centric agency of record.

In addition to the comic book premium distribution, each NLL team will wear special edition Marvel Super Hero-inspired jerseys on floor during its designated game. NLL fans can expect more Marvel-themed activations throughout the year.

Each NLL team has designated its Marvel Super Hero theme night for the upcoming 2023-24 season:

  • Albany FireWolves: Saturday, March 2, 2024, 7pm ET, vs. New York
  • Buffalo Bandits: Friday, March 8, 2024, 7:30pm ET, vs. Saskatchewan
  • Calgary Roughnecks: Friday, March 22, 2024, 7pm MT, vs. Albany
  • Colorado Mammoth: Saturday, March 2, 2024, 7pm MT, vs. Saskatchewan
  • Georgia Swarm: Friday, April 19, 2024, 7:30pm ET, vs. Rochester
  • Halifax Thunderbirds: Friday, February 16, 2024, 7:30pm AT, vs. Buffalo
  • Las Vegas Desert Dogs: Saturday, April 13, 2024, 7pm PT, vs. Colorado
  • New York Riptide: Saturday, February 10, 2024, 7:30pm ET, vs. San Diego
  • Panther City Lacrosse Club: Sunday, March 3, 2024, 3pm CT, vs. Rochester
  • Philadelphia Wings: Saturday, March 2, 2024, 1pm ET, vs. Calgary
  • Rochester Knighthawks: Sunday, April 21, 2024, 3pm ET, vs. Philadelphia
  • San Diego Seals: Friday, February 23, 2024, 7pm ET, vs. Georgia
  • Saskatchewan Rush: Saturday, February 24, 2024, 7pm CT, vs. Halifax
  • Toronto Rock: Saturday, March 23, 2024, 7pm ET, vs. Halifax
  • Vancouver Warriors: Saturday, February 10, 2024, 7pm PT, vs. Saskatchewan

The 2023-24 NLL season will commence with NLL Faceoff Weekend tomorrow with a “NLL Game of the Week” doubleheader on TSN in Canada as Saskatchewan travels to Halifax at 7pm ET and Panther City opens up in Vancouver at 10pm ET. ESPN2 will carry the first “NLL Saturday Night Showcase” this weekend with Philadelphia battling New York starting at 7:30pm ET.

In Support of National Indigenous History Month in Canada NLL Launches ‘Every Child Matters’ Auction

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, today announced its continued and expanded support for the “Every Child Matters” movement during National Indigenous History Month in Canada.

“Every Child Matters” is an initiative bringing awareness to the forcible placement of Indigenous children in residential and boarding schools by the Canadian and United States governments from the 19th century to as recently as 1996 in Canada so that these mistakes are not repeated.

Fans and anyone who wants to support the initiative can bid on team-signed merchandise from NLL teams starting today through Friday, June 30, 2023, at 5pm ET. To bid on the items, fans can visit https://www.nll.com/auctions.

All funds raised from the “Every Child Matters” auction will be split evenly between the NLL’s two non-profit partners, the Gord Downie and Chanie Wenjack Fund in Canada, and the National Native American Boarding School Healing Coalition in the United States.

Available items range from team-signed “Every Child Matters” t-shirts to the Vancouver Warriors’ First Nations Night theme jersey.

The “Every Child Matters” logo was designed by Indigenous artist, Justin Gilbert of Kuvua Designs. The Warriors’ uniform, worn during its January 28th game against the Panther City Lacrosse Club, was designed by Heiltsuk artist, K.C. Hall.

The 2022-23 season marked the second consecutive year the NLL prominently featured the “Every Child Matters” movement across North America. For three weeks in January and February, every NLL team wore “Every Child Matters”-themed warmups and added a campaign-branded helmet decal for games. During halftime of each broadcasts, special segments ran discussing this topic and others relating to Indigenous populations across Canada and the United States.

Fans can still purchase “Every Child Matters” t-shirts through the NLL’s official online stores, NLLShop.com and NLLStore.ca powered by Fanatics. For every t-shirt sold, the NLL will donate a portion of the proceeds to the Gord Downie & Chanie Wenjack Fund and The National Native American Boarding School Healing Coalition.

About the National Lacrosse League
The National Lacrosse League (NLL) is North America’s premier professional lacrosse league. Founded in 1986, the League is comprised of 15 franchises across the United States and Canada: Albany FireWolves, Buffalo Bandits, Calgary Roughnecks, Colorado Mammoth, Georgia Swarm, Halifax Thunderbirds, Las Vegas Desert Dogs, New York Riptide, Panther City Lacrosse Club (TX), Philadelphia Wings, Rochester Knighthawks, San Diego Seals, Saskatchewan Rush, Toronto Rock, and Vancouver Warriors.

For more information, visit NLL.com and find @NLL on Facebook, Instagram, Twitter, and TikTok.

Image Courtesy NLL/Vancouver Warriors

National Lacrosse Leagues Takes Home Pair of Cynopsis Sports Media Awards

The National Lacrosse League (@NLL), the world’s largest and most successful professional lacrosse league, is proud to announce that they were selected as winners in two unique categories at the 2023 Cynopsis Sports Media Awards Tuesday at the Edison Hotel in New York City where industry professionals gathered to recognize and celebrate the ever-evolving industry.

The NLL’s work with “Every Child Matters” won in the category of “Awareness Campaign For Social Good For A League,” while the NLL’s innovative approach to broadcast production was cited as “Most Innovative in Broadcast Production”.

“These two awards exemplify our parallel commitment to honoring the past while also building towards the future,” said Brett Frood, Commissioner of the National Lacrosse League. “’Every Child Matters’ is at the core of our social responsibility platform and continues to grow as we work with our Indigenous athletes and communities to expand our connective efforts. The broadcast production award demonstrates our focus on delivering first class, technologically savvy broadcasts to millions across North America. It is humbling to receive this recognition by our peers in the industry as we continue our momentum into the playoffs.”

“It was an honor to be acknowledged by Cynopsis for the work we are doing on the broadcast front. What is most exciting about live sports production right now is the pace and evolution of technology,” added Joel Feld, Executive Vice President, Broadcast & Content for the NLL. “Being at the forefront of bringing these innovations to our fan base is our highest priority.”

“Every Child Matters” is a league-wide initiative that brings awareness to the forcible placement of Indigenous children in residential and boarding schools by the Canadian and United States governments from the 19th century to as late as 1996 in Canada. In the campaign’s second year, all 15 teams participated in the program.

On the broadcast side, the NLL’s remote production plan blends producers, directors, and broadcasters with cloud-based technologies and IP transmission, which allows the league to produce and deliver all its games for TSN, ESPN, team local partners, and several league operations platforms as efficiently and professionally as any major league. It is quickly becoming the standard in live sports broadcast production.

The two awards are the latest pieces of as the NLL heads toward its conclusion of a regular season which will see landmark attendance growth and increased viewership across the board. The NLL’s “March to May” concludes the weekend of April 29, with the playoffs to follow.

Photo Credit: John Harrison/NLL

NLL Announces League-Wide Activation for ‘Every Child Matters’ Initiative

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, today announced its expanded support and awareness schedule for “Every Child Matters.” It is a league-wide initiative that brings awareness to the forcible placement of Indigenous children in residential and boarding schools by the Canadian and United States governments from the 19th century to as late as 1996 in Canada.

In the campaign’s second year, all 15 teams will participate in the program, which will run from Week 9 (Jan. 23-29) through Week 11 (Feb. 6-12) of the 2022-2023 season. Then for the remainder of the season, players will wear specially designed helmet decals supporting “Every Child Matters.”

All 15 NLL teams will be involved, either as host or as a road participant, with a planned home activity later in the season for some teams. Players will sport the NLL’s “Every Child Matters” logo on a specially designed warmup shirt, along with the helmet decal. The league will also produce audio and video messaging for broadcasts on TSN and ESPN. Additional content will be incorporated into NLL.com and league social channels, as well as into game presentations.

“Our continued work with Indigenous athletes and communities is a major priority for the National Lacrosse League, and the ‘Every Child Matters’ education process and activations are key components of that platform,” said NLL Commissioner Brett Frood. “This program presents an opportunity to facilitate meaningful conversations about the atrocities perpetrated by the residential and boarding school systems, continue the journey toward reconciliation, and honor survivors and their families.”

The “Every Child Matters” initiative is a part of the league’s ever-growing participation and awareness programs tied to Indigenous culture, which is at the core of the league’s values and the history of the sport of lacrosse. The work includes educational programs for athletes, coaches, staff and fans, land acknowledgment ceremonies, and charitable and social responsibility programs to strengthen and enhance the ties between league stakeholders and the Indigenous community.

Several NLL teams played games and conducted youth programs on Indigenous reservations earlier this season, with Philadelphia facing off against Georgia on Nov. 26 at Tsha’ Thoñ’nhes (Where They Play Ball) Arena at Onondaga Nation. Meanwhile, Las Vegas, San Diego and Halifax played a mini tournament in Akwesasne at the A’nowara’ko:wa Arena (colloquially called the Turtle Dome). This was the first of more in-person events ranging from clinics to other happenings that are currently in the planning stages and will be announced later in the season.

For “Every Child Matters,” the league created a new logo for this season with designer Justin Gilbert of Kuvua Designs. Justin was selected due to his work in support of Indigenous organizations and his connection to the cause, being born and raised on the Southern Ute Reservation. The logo contains the silhouette of an Indigenous child wearing a ribbon shirt and holding a traditional wooden lacrosse stick. The text “Every Child Matters” appears next to the image with a heart and feather.

“In this logo, I wanted to celebrate the culture we as Native Americans endured to keep. Since there are so many tribes that were affected by residential schools, my goal was to represent the vast collective of tribes who were affected,” Gilbert said.

Fans will be able to purchase cotton shirts through the league’s online stores, NLLShop.com and NLLStore.ca. For every shirt sold, the NLL will donate to the Gord Downie & Chanie Wenjack Fund in Canada and The National Native American Boarding School Healing Coalition in the United States.

“With support from third-party fundraisers like the National Lacrosse League, we are reaching even more people throughout Canada, building cultural understanding, and creating a path to-ward reconciliation,” said Sarah Midanik, CEO and President of the Gord Downie & Chanie Wenjack Fund. “Thank you for answering Gord’s call to ‘Do Something’ to improve relations between Indigenous and non-Indigenous peoples.”

“We are grateful for the National Lacrosse League’s willingness to partner with us and use its platform to bring awareness to the atrocities forced upon Indigenous children, families and sovereign nations across Canada and the United States,” added Deborah Parker (Tulalip), CEO of the National Native American Boarding School Healing Coalition. “As we continue to work with boarding school survivors, educate the public, and advocate for policies that promote truth, justice and healing, partnerships like this will make our work more impactful.“

NLL UNITES Week 6 Leaguewide Initiative

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, announced that each of its 12 teams playing in week 6 will wear a specially designed orange “Every Child Matters” warm up shirts during the weekend of January 6-8th. Part of the recently launched NLL Unites, the league continues its Community and Social Responsibility programs throughout the 2021-22 season.

NLL Unites launched in Fall 2021, as the league’s first-ever leaguewide Corporate Social Responsibility initiative. The NLL Unites logo pays homage to the sport’s indigenous roots. The design depicts two early forms of the lacrosse stick, positioned in such a way as to form a heart that sits aside “NLL Unites”. The sole purpose of the icon logo is to pay respects to all who have grown the game, continue to grow the game, and that will grow the game, no matter their background.

Starting week 1 in Halifax, when the Thunderbirds wore custom Every Child Matters orange game jerseys, NLL players have been wearing the leftward-facing palm print and feathers design logo as a helmet decal throughout the season. During the Sports Interaction Game of the Week on TSN there will be a halftime feature on the Residential Schools.

The Every Child Matters logo was created by Dave Sowden, Equipment Manager, and Charlie Ragusa, Director of Digital Media. It pays tribute to those who attended Indigenous Residential Schools, as well as the children who are being discovered at the various residential schools across Canada and boarding schools throughout the US who didn’t make it home as well. “This is a perfect time for a professional sport, particularly the National Lacrosse League to spread awareness and foster Truth and Reconciliation across our country,” said Dave Sowden from the Halifax Thunderbirds’ and teacher on the Six Nations Reserve (Oliver M. Smith Kaweniio Elementary). “If not for the resiliency of First Nations people across Canada and the United States, we may not be enjoying the fact that we can take part in the medicine game -spectators, players, coaches, and everyone else who helps to bring a game together.”

  • Handprint – represents the uniqueness of every individual
  • Orange – comes from the story of a survivor who obtained an orange shirt in hopes of wearing it while attending a residential school. She soon learned that she was to dress like everyone else and expected to wear the provided clothing
  • Feathers – represent indigenous culture

Fans will also be able to purchase cotton versions of the shirt through the league’s online stores NLLShop.com and Fanatics.ca. For every shirt sold, the NLL will make a donation to Gord Downie & Chanie Wenjack Fund in Canada and The National Native American Board School Healing Coalition in the United States.

Select NLL team arenas (Buffalo, Rochester, and Albany) and merchandise locations will also have the commemorative shirts available for sale.

“This presents an opportunity for the NLL, its teams and its players to unify and show our commitment to educating our fans about their shared commitment to recognizing the history of residential and boarding schools, and supporting Indigenous causes,” said NLL Commissioner Nick Sakiewicz. “We are proud to include this program in NLL Unites as another initiative in our continued education of the Indigenous culture and of the people who created the great game of lacrosse.”

“The Gord Downie & Chanie Wenjack Fund is thrilled that the National Lacrosse League is demonstrating their support of Indigenous Peoples and reconciliation not only with a donation but through their visibility,” said Kayleigh Jordan-MacGregor, Development Associate, the Gord Downie & Chanie Wenjack Fund. “By wearing orange warmup shirts, they help amplify the voices of Survivors of residential schools and draw attention to this important piece of our history.”

“The National Native American Boarding School Healing Coalition is grateful for the partnership of the National Lacrosse League in raising awareness of the residential schools that targeted Indigenous children in Canada and the United States. We are honored to receive the support of the NLL and the lacrosse community as we continue to pursue truth, justice, and healing from the harmful impacts of these schools,” added Deborah Parker, Director of Policy and Advocacy for NABS.

The NLL Week 6 schedule is as follows (all times ET):

Friday, January 7
Colorado at Vancouver, 10:30 p.m.

Saturday, January 8
Georgia at Philadelphia, 12 p.m.
Calgary at Rochester, 7 p.m.
Saskatchewan at Albany, 7 p.m.
Toronto at Buffalo, 7:30 p.m.
Panther City at San Diego, 10 p.m.

National Lacrosse League Promotes Heritage, Inclusion, Service With Launch Of NLL Unites

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, continues its unwavering commitment to its foundational pillars of heritage, inclusion and service with the unveiling of NLL Unites, the league’s umbrella social responsibility program. NLL Unites will combine the efforts of the league, teams, players and partners to promote each of those pillars through storytelling, education, activation and access.

NLL Unites will continue to evolve as the program develops and grows. Most visibly and imminently for the coming 2021-22 NLL season, players will wear a specially designed helmet decal with a Every Child Matters logo designed by Curt Styres and the Halifax Thunderbirds organization, raising awareness of the history and role of residential schools throughout North America.

“We are very proud to roll out NLL Unites and continue to amplify the great work already being done by the league and its teams, players and partners with respect to all our efforts in diversity, equity and inclusion,” said NLL Commissioner Nick Sakiewicz. “NLL Unites is the creation of a tremendous amount of work led by our Deputy Commissioner Jessica Berman and many others throughout the process. It will provide continued direction increasing our commitment to important initiatives that make a meaningful difference in many lives and will also allow support of programs that are authentic in their connection to lacrosse.”

The pillars of heritage, inclusion and service are at the heart of NLL Unites:

  • Heritage involves honoring the history of lacrosse and being advocates for the indigenous community. It connects inherently with our sport, NLL players and staff.
  • Inclusion is focused on making sure anyone who wants to play, watch or experience the NLL feels welcome. We want more people and kids having access to lacrosse. We embrace the challenge to make lacrosse for everyone.
  • Service highlights the community efforts of the league and its teams as the NLL is now in 15 markets across North America; we will work to positively impact our communities and give back.

NLL Unites was formed through collaboration and consultation with various partners and leaders in CSR. RISE conducted a series of focus groups with NLL players, teams, and front office staff to explore topics around diversity and inclusion, heritage, and equality. Together with the University of Michigan School of Kinesiology, students conducted a CSR landscape analysis and recommended suggestions and initiatives that contributed to the framework of NLL Unites. Furthermore, the NLL reached out to other leagues, consultants, and ongoing partners to best understand the unique needs of the sport and its growing fandom.

Specific initiatives and programs will be announced throughout the 2021-22 season and beyond as NLL Unites puts a clear vision to the league’s corporate social responsibility efforts. These commitments will be guided through the subject matter expertise of the NLL’s non-profit partners including RISE, You Can Play and Right to Play, with more partners to come. Fans and anyone else who is interested can learn more about NLL Unites and learn how to get involved at nll.com/nll-unites.

NLL To Support National Day for Truth and Reconciliation With Season-Long Helmet Decal, Initiatives

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, today announced its support of National Day for Truth and Reconciliation with a series of initiatives that begin today and will continue throughout the upcoming 2021-22 season. The season-long program will start with a specially designed decal to be worn on all player helmets, an in-depth story with Halifax Thunderbirds player Cody Jamieson about the impact of the residential schools on his life, and more to come through the 2021-22 season. This is the first in a series of Social Responsibility programs that the league and its teams will be part of in the coming year.

“Having the opportunity to spend several days in Six Nations, learning of the history of the residential schools and touring one of the schools when I first became Commissioner was an experience of a lifetime and one I will never forget. The NLL is humbled, very proud and honored to support all the efforts by our teams and players in this important recognition of a sacred day,” said Nick Sakiewicz, NLL Commissioner. “Indigenous culture is indelibly tied into the sport of lacrosse, and we are proud that so many across the league want to support these initiatives to remember, reflect, honor and most importantly influence positive change.”

This program is inspired by its teams and players, including Halifax owner/GM Curt Styres and equipment manager Dave Sowden, who have shared their design of a leftward-facing palm print and feathers to be used by all teams for the 2021-22 season in the form of a decal to acknowledge the ‘Every Child Matters’ movement.

“We thank the other NLL teams for their support and appreciate that they will also be adding the Every Child Matter decals to their helmets for this season,” said Curt Styres. “We see this as a time of healing and we want to be here to support any way that we can and encourage everyone to become educated on the history of residential schools, become aware, increase awareness and reach out in their communities to see what can be done to help.”

Designated by the Canadian government as National Day for Truth and Reconciliation beginning last year, on September 30, people across Canada wear orange and participate in Orange Shirt Day events to recognize and raise awareness about the history and legacies of the residential school system in Canada.

For the most up to date information and breaking news, sign up for the NLL newsletter at NLL.com. Also follow Deputy Commissioner Jessica Berman and Commissioner Sakiewicz on Twitter @JessicaBerman1 and @NLLcommish, respectively.

Image: National Day for Truth and Reconciliation

NLL To Celebrate Indigenous History Month In Canada With Native Art, Interview Series

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, has long been a leader in championing the awareness of Indigenous Peoples and their crucial role in the continued growth and development of their native sport of lacrosse. In that continued spirit and in conjunction with June’s Indigenous History Month in Canada, the league is proud to announce today’s launch of a pop artist initiative featuring three standout Indigenous pop artists and a player discussion with Georgia Swarm forward Randy Staats, highlighting and celebrating their contributions to the sport and authentically representing unity and inclusion.

The league has commissioned artwork by Yul Baker, a former Rochester Knighthawks player and champion and Squamish Nation citizen residing in West Vancouver, B.C.; Tracey Anthony, owner and operator of Vision Artworks of Six Nations / Delaware / Mississaugas of the Credit First Nations; and Jordan Thompson of Mohawk Art & Design, a citizen of Haudenosaunee Confederacy on the U.S./Canada border. Beginning today and rolling out throughout the month, the NLL will feature the artwork highlighting the artist’s unique journeys and stories via its digital platforms and social media. NLL fans can enter to win custom prizing with the designs throughout the month of June by entering at NLL.com.

Staats participated in a candid conversation with the league on the history of Residential Schools and how they impacted the Indigenous populations across Canada, raising awareness of this important history of these people. As one of the native players within the NLL, Staats will look to highlight the league’s efforts to raise awareness of systemic issues facing these populations as well as the strides made among this community.

Tewanee Joseph, member of the Squamish First Nation and CEO of Tewanee Consulting Group, will host interviews with the artists and coordinate communications efforts surrounding the program. In one of his many accomplishments delivering key partnerships, Joseph negotiated the first licensing agreement to recognize Indigenous artwork as part of the 2010 Olympic and Paralympic games in Vancouver.

“The contributions of Indigenous Peoples to the development and maintaining the enduring traditions of the ‘Creators Game’ is epic. We are honored and proud to work together for the continued success of lacrosse shinning a light on the immense contribution by Indigenous Peoples on the game,” said NLL Commissioner Nick Sakiewicz. “Yul, Tracey, and Jordan have created unique pieces that capture their unbreakable bond with the sport, and Randy is one of the league’s most outstanding individuals. We couldn’t be more proud to be featuring these beautiful works of art as well as Randy’s interviews, all reflecting our core values of unity, inclusion and character.”