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Tsai, Gretzky Among New NLL Las Vegas Franchise Owners

The National Lacrosse League (@NLL) today announced the city of Las Vegas has been awarded an expansion franchise and will become the NLL’s 15th team, beginning play in the Fall of 2022.  

The new franchise will be co-owned by Wayne GretzkyDustin JohnsonSteve Nash, and Joe TsaiMark Fine has been named the Las Vegas team’s Chief Executive Officer.

The team will play at MGM Resorts International’s Michelob ULTRA Arena – located inside the Mandalay Bay Resort and Casino – beginning in the 2022-23 season. The arena is also home to the WNBA’s Las Vegas Aces and has hosted high-profile events including various Ultimate Fighting Championship (UFC) events, the Latin GRAMMYs, the NHL Awards, the Latin Billboard Awards, the International Swimming League’s World Finals, and the Miss USA pageant.

The official announcement of the new franchise will be later today at a launch event held at Michelob ULTRA Arena at 1PM PT. The announcement will also be livestreamed on the team’s official website (accessible at www.lasvegaslacrosse.com).

The name, logo, and colors of the new Las Vegas team will be unveiled at a later date. The team is encouraging fans to help name the team via submissions on its website at www.lasvegaslacrosse.com.

For more information on the team, please visit www.lasvegaslacrosse.com and follow the team on Twitter (@lasvegaslax), Instagram (@lasvegaslacrosse), Facebook (www.facebook.com/lasvegaslacrosse), TikTok (lasvegaslacrosse), and Twitch (www.twitch.tv/lasvegaslacrosse).

Joint Statement from Team Ownership

“It is an honor and privilege to work together to bring the game of box lacrosse to the Las Vegas community. The people of Las Vegas have proven how passionate and supportive they are of professional sports franchises they can call their own. We look forward to making a difference here on the floor and in the community – and becoming a franchise that fans in Las Vegas will be truly proud to cheer for. Even though the team won’t start playing until late 2022, we want to involve the folks in Las Vegas from the very start as far as how we launch and grow our franchise, including in the selection of our team name. On the business side and across our franchise generally, we will also be forward-thinking and innovative, embracing best practices in analytics and technology across everything we do – and all while staying true to the fast-paced and exciting nature of both box lacrosse and the city of Las Vegas. We can’t wait to get started.”

Statement from NLL Commissioner Nick Sakiewicz

“We are very proud to welcome Las Vegas NLL as our 15th franchise, led by an elite group of businesspeople and accomplished current and former athletes – most importantly great people in Joe, Wayne, Dustin, and Steve on the ownership level and Mark Fine leading business operations. It all started two years ago with a meeting and an idea and here we are today. When our industry looks back years from now on the growth of box lacrosse as a sport and Las Vegas as a home of a first-class franchise, we believe this will be one of the seminal days in NLL history. The people in this community are going to be in for a treat both on the floor and in the community.”

Statement from President and COO of Mandalay Bay and Luxor Chuck Bowling

“The National Lacrosse League will be a great addition to the destination and Mandalay Bay’s Michelob ULTRA Arena’s line-up of events. Las Vegas has proven itself a true professional sports town with the arrivals of the Vegas Golden Knights and the Las Vegas Raiders, and we’re certain locals and tourists will share that passion with our newest team.”

Team Ownership Biographies

Wayne Gretzky, often referred to as “The Great One,” played lacrosse as a kid growing up in Canada, and his late father has credited lacrosse for helping him become the NHL’s all-time leading scorer. Over a 20-year career as a player for the Edmonton Oilers, Los Angeles Kings, St. Louis Blues, and New York Rangers, Gretzky won four Stanley Cup championships, was named league MVP nine times, was named to an All-NHL Team fifteen times, and holds numerous all-time NHL records. Following his illustrious playing career, Gretzky was inducted into the Hockey Hall of Fame in 1999. Each spring in Las Vegas, Gretzky hosts the Wayne Gretzky Fantasy Camp, during which diehard hockey fans from around the world have a chance to play with a collection of NHL legends.

Dustin Johnson is the #1 ranked golfer in the world and has earned 24 PGA Tour and two international victories. Earlier this spring, he won the Masters Tournament held in Augusta, GA. Johnson has been a Team USA member four times in the Ryder Cup and three times in The Presidents Cup.

Steve Nash grew up in British Columbia where, as a young boy, he cheered for Kevin Alexander and the Victoria Shamrocks, a box lacrosse team that played in the then Western Lacrosse Association. Nash had a storied NBA career spanning eighteen seasons, during which he was named MVP twice, named to an All-NBA team seven times, and named to the All-Star team eight times. He was inducted into the Naismith Memorial Basketball Hall of Fame in 2018 and currently serves as the head coach of the Brooklyn Nets.

Joe Tsai played lacrosse in high school at Lawrenceville and in college at Yale. Tsai is the governor of the Brooklyn Nets of the National Basketball Association and chairman of BSE Global, which includes the Brooklyn Nets, the team’s home arena Barclays Center, the Long Island Nets of the NBA G League and the Nets Gaming Crew of the NBA 2K League. Tsai is also the owner of the New York Liberty of the Women’s National Basketball Association and the San Diego Seals of the NLL. Tsai’s sports investments also include the Premier Lacrosse League and the Los Angeles FC of Major League Soccer. Tsai is one of the co-founders of Alibaba Group, a global Internet technology company based in China. He is a member of board of directors of the company and serves as executive vice chairman.

cover image: Flickr/Ken Lane

Panther City Lacrosse To Select 13 Players In National Lacrosse League Expansion Draft On June 29th

As it prepares for its first action in December, Panther City Lacrosse Club (PCLC) will take the first major step in stocking its roster via the National Lacrosse League (NLL) Expansion Draft, to be held on Wednesday, June 29, beginning at 7pm ET from the Omni Fort Worth ballroom (1300 Houston St., Ft. Worth, TX). Managing Partner Greg Bibb, General Manager & VP, Lacrosse Operations Bob Hamley, and Head Coach Tracey Kelusky will oversee the team’s 13 selections from among available players not protected by other NLL teams.

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, will broadcast the Expansion Draft Selection Show, hosted by Devan Kaney, live via the league’s YouTube channel.

Numerous dignitaries will call each of the 13 selections, including Hamley, Bibb, Kelusky (virtual), #1 WNBA draft pick Dallas Wings’ Charli Collier, future box lacrosse stars representing DFW region youth lacrosse organizations and more. A live audience will be on hand, including PCLC front office staff, partners, season ticket holders and area youth lacrosse players.

“We’ve had a number of Expansion Drafts over the last 4 years and here we are once again for NLL’s 14th team, the Panther City Lacrosse Club. It’s an exciting time for North Texas fans to see which players will become a part of the inaugural team,” said NLL Commissioner Nick Sakiewicz. “There is so much talent across the league and many outstanding players available to help Coach Kelusky build a competitive team. It’s an important night for PCLC and there will be strong viewership of fans, players, and coaches watching across the league.”

The league’s 13 other franchises have submitted their respective lists of protected players, which are available at NLL.com.

The league last held an Expansion Draft prior to the 2019-20 season, as the New York Riptide and Rochester Knighthawks formed the beginnings of their respective squads.

Additional ways for PLCC to build their roster heading into Faceoff Weekend (December 3rd-4th, 2021) include: signing any free agents starting on August 1st, the NLL Entry Draft (Late Summer/Fall 2021), and player trades with other teams.

For the most up to date information and breaking news, sign up for the NLL newsletter at NLL.com. Also follow Deputy Commissioner Jessica Berman and Commissioner Sakiewicz on Twitter @JessicaBerman1 and @NLLcommish, respectively.

For more information on the NLL, visit NLL.com. You can also find @NLL on Facebook, Instagram, and Twitter.

NLL To Celebrate Indigenous History Month In Canada With Native Art, Interview Series

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, has long been a leader in championing the awareness of Indigenous Peoples and their crucial role in the continued growth and development of their native sport of lacrosse. In that continued spirit and in conjunction with June’s Indigenous History Month in Canada, the league is proud to announce today’s launch of a pop artist initiative featuring three standout Indigenous pop artists and a player discussion with Georgia Swarm forward Randy Staats, highlighting and celebrating their contributions to the sport and authentically representing unity and inclusion.

The league has commissioned artwork by Yul Baker, a former Rochester Knighthawks player and champion and Squamish Nation citizen residing in West Vancouver, B.C.; Tracey Anthony, owner and operator of Vision Artworks of Six Nations / Delaware / Mississaugas of the Credit First Nations; and Jordan Thompson of Mohawk Art & Design, a citizen of Haudenosaunee Confederacy on the U.S./Canada border. Beginning today and rolling out throughout the month, the NLL will feature the artwork highlighting the artist’s unique journeys and stories via its digital platforms and social media. NLL fans can enter to win custom prizing with the designs throughout the month of June by entering at NLL.com.

Staats participated in a candid conversation with the league on the history of Residential Schools and how they impacted the Indigenous populations across Canada, raising awareness of this important history of these people. As one of the native players within the NLL, Staats will look to highlight the league’s efforts to raise awareness of systemic issues facing these populations as well as the strides made among this community.

Tewanee Joseph, member of the Squamish First Nation and CEO of Tewanee Consulting Group, will host interviews with the artists and coordinate communications efforts surrounding the program. In one of his many accomplishments delivering key partnerships, Joseph negotiated the first licensing agreement to recognize Indigenous artwork as part of the 2010 Olympic and Paralympic games in Vancouver.

“The contributions of Indigenous Peoples to the development and maintaining the enduring traditions of the ‘Creators Game’ is epic. We are honored and proud to work together for the continued success of lacrosse shinning a light on the immense contribution by Indigenous Peoples on the game,” said NLL Commissioner Nick Sakiewicz. “Yul, Tracey, and Jordan have created unique pieces that capture their unbreakable bond with the sport, and Randy is one of the league’s most outstanding individuals. We couldn’t be more proud to be featuring these beautiful works of art as well as Randy’s interviews, all reflecting our core values of unity, inclusion and character.”

NLL Announces Sale of Saskatchewan Rush To The Priestner Sports Corporation

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, announced today that the Priestner Sports Corporation has acquired the Saskatchewan Rush from owner Bruce Urban. The group, led by Mike Priestner, the owner of Go Auto, a Deloitte Best Managed Company that spans 47 car dealerships across Canada as well as the owner Saskatoon Blades of the Western Hockey League, takes over the club effective today, solidifying the Rush’s position in Saskatchewan for the long term. Colin Priestner will act as the team’s Governor while continuing his role as the GM/President of the Blades, while Jared Priestner will serve as Alternate Governor.  All lacrosse operations will continue to be run by Rush GM Derek Keenan.

“This is a transitional and progressive day for our league and the sport of lacrosse, as we welcome Priestner Sports to the NLL and thank Bruce Urban and his team for years of hard work and success both in the community and on the field of play,” said NLL Commissioner Nick Sakiewicz. “The Rush have been, and will continue to be, a model franchise not just for the National Lacrosse league but for all of sports in North America, and are key to our continued growth and business success as we head toward our 2021-22 season this fall.”

“First and foremost, we must thank Mr. Bruce Urban for allowing us the privilege of carrying on the Rush legacy,” said Colin Priestner. “We recognize all he has done to bring the best lacrosse in the world to Saskatoon, while giving back to both the city and its surrounding areas. We welcome the challenge of maintaining the winning tradition he established here, while pushing ourselves to find new and interesting ways to grow the game and the Rush fanbase which, in our humble opinion, is already the best in the league.”

“I am pleased to transfer ownership of the Rush organization to Jared, Colin, and Mike Priestner,” said Bruce Urban. “The Priestners are experienced operators, who will continue to run this team with pride and professionalism. Cindy, Brandon and I will greatly miss the Rush fans, sponsors, media, and of course the players, coaches, and team staff. We will cherish the wonderful memories made over 10 seasons in Edmonton and 5 in Saskatchewan.”

The Rush have been one of the most successful franchises not just in the NLL but in all of North American sports, winning the NLL title in 2016 and 2018, and finishing as runner-up in 2017, all under head coach Derek Keenan. The team was 7-3 and again in first place in the NLL Western Division when the 2019-20 season ended due to the Pandemic. The Rush have averaged over 13,400 fans in their past five seasons in Saskatoon, the best in the NLL during that timeframe.

National Lacrosse League to Begin 2021-22 Season The Weekend of December 3-4

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, today announced that the NLL Board of Governors has officially approved the start of the 2021-22 season for the weekend of December 3rd-4th. The schedule will call for 18 regular season games followed by Playoffs and a Championship Series.

“During what has been a very challenging year and uncertain times we are thrilled to finally announce that the NLL will return to play in December. We want to thank everyone that has helped us navigate the last 12 months with tough decisions, learning new innovations and, most importantly still finding a way to grow,” said NLL Commissioner Nick Sakiewicz. “We are very excited to welcome the NLL’s 14th team, Panther City Lacrosse Club to the upcoming season and confident it will be another record setting year. Thank you to our fans whose passion and commitment continues to inspire us every day. We are raring to go with a robust run up to the opening face-off already in the works.”

The 2021-22 season will be the debut of the NLL in Texas with Panther City Lacrosse Club playing at Dickies Arena in Fort Worth, Texas, as well as the return of the NLL to the Capital Region, New York with Albany NLL (team name contest currently underway visit albanynll.com to learn more) and its new ownership group at the Times Union Center.

Details about the 2021 NLL Draft, player training camps, player combine, broadcast partner(s), the relaunch of the NLL Hall of Fame and other league and team information will be coming in the next few months.

For the most up to date information and breaking news, sign up for the NLL newsletter at NLL.com. Also follow Deputy Commissioner Jessica Berman and Commissioner Sakiewicz on Twitter @JessicaBerman1 and @NLLcommish, respectively.

NLL Approves Sale of New England Black Wolves to Prestigious Investor Group with Deep Lacrosse Backgrounds

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, today announced the sale of the New England Black Wolves to a group headed by Oliver Marti. Oliver Marti is a former standout Division 1 men’s lacrosse All-American, Canadian field lacrosse national player, and NLL standout before focusing on a career as a hedge fund manager and developing the box lacrosse game at the youth level. Capital Region NLL is an all-star group with an incredible passion for the game of lacrosse, many having played at the highest level and continue to be actively involved at the youth through professional levels as well. The group includes Brett Jefferson, major investor in and a board member of the Premier Lacrosse League, and member of the Board of Directors of the Tewaaraton Foundation, Sol Kumin, co-owner of Triple Crown Winner Justify and last year’s Kentucky Derby winner Authentic who serves as Chairman of the US Lacrosse Foundation Board, along with Russ Sheppard on which the true lacrosse movie, The Grizzlies, was based.

Albany NLL will benefit from the tenure, experience, and success of Mike French, Brad Brewster, and Ted Goldthorpe all members of the Philadelphia Wings LP which won six Championships and have been instrumental members of the Board of Governors and numerous NLL committees. Mike French is a former NLL standout and Hall of Fame member who is also a member of the Canadian and U.S. Lacrosse Halls of Fame.

The new owners will relocate the franchise immediately to the fast-growing lacrosse and economic hotbed of Albany, New York, where the team will play in the downtown, recently renovated Times Union Center. It marks the return of box lacrosse to the Capital Region for the first time since 2002.

“This is a bittersweet day for the league and our sport,” said NLL Commissioner Nick Sakiewicz. “We want to first thank our colleagues at Mohegan Sun for all the positive work they have done building the franchise in New England. We are also very excited to welcome to the league an amazing ownership group with significant success and experience in both the financial investment industry and lacrosse led by Oliver Marti.”

“This transaction is also particularly special in that it not only brings back our league to a growing and engaged market, but also long-time NLL investor and Hall of Fame player Mike French and his group will continue to build the great team that, last season was one of the best and making a run for the NLL Championship,” Sakiewicz continued. “The fact is the demand for our teams in our current successful business model outweighs the availability of franchises, and this is an example of a savvy group seizing an opportunity to get into the NLL in a market that is now properly mature to be successful both on and off the floor.”

“While we are saddened for the fans at Mohegan Sun, we want to remind them Albany is only about a two-hour drive and the NLL will always support them and that area to provide access and grow the game,” he added, “We are very excited about what the future holds for our new team in Albany.”

“My partners and I couldn’t be more excited to join the National Lacrosse League (NLL). Our group, which is comprised of lacrosse enthusiasts, professionals, and influential people in the industry, are determined to help grow the sport of lacrosse,” said Oliver Marti, the head of the Albany NLL ownership group. “The NLL is blossoming, and we want to be a part of its growth, while also being instrumental in the direction the sport of lacrosse is heading. 

“We would like to recognize and thank the fans of the Black Wolves and the staff of MG&E for their support and efforts over the last few years,” Marti added.  “As we enter the Albany market, we are ecstatic about the opportunities that will further fuel our mission to grow the sport.  The Capital Region has a growing youth lacrosse platform and obvious success in the collegiate ranks.  Along with this, playing out of a top-notch venue like the Times Union Center and entrenching ourselves in the local community, we are poised for long term success.” 

“We are proud to have worked side-by-side with the Black Wolves players, coaches and staff,” said Mohegan Gaming & Entertainment CEO Mario Kontomerkos. “Their performance on the field has translated into positive growth in ticket sales and brand awareness across New England, but it is their leadership and commitment as ambassadors in our community that will be missed most. This sale allows Mohegan Gaming & Entertainment to focus and strengthen its position as a global brand in gaming and entertainment.”

“On behalf of ASM Global, which manages the Times Union Center and our entire staff, we are extremely honored to have a National Lacrosse League team play at the Times Union Center starting in the fall of 2021. The Capital Region is a hot bed for lacrosse in high schools, colleges and youth programs; the popularity of the sport is at an all-time high. Our management team at the TU Center will provide assistance in every way possible to help make the team a big success,” added Bob Belber, Regional General Manager, ASM Global.

The team will be known for the short term as Albany NLL and is undertaking a naming and branding contest to involve fans from across the Capital Region. The team’s name will be revealed in April 2021. The franchise will make its in-market debut when the 2021-22 season begins in the fall of 2021.

Albany NLL will be deeply involved in the League’s expanded plan to continue to embrace and empower the Indigenous community, which is so tightly tied to the Capital Region. The area was recently cited by The New York Times as one of the most progressive and fast-growing areas for young families in the country, as well as home to a network of Universities, two demographics which fit well with the NLL fan base. The move to Albany is also expected to help keep some of the fan-related ties that have been built at Mohegan Sun, given the relative proximity to the two locales.

The Black Wolves franchise is one of the most storied in lacrosse history, which includes 28 years and six championships in Philadelphia when the team was known as the Wings. On July 11, 2014 the Wings announced they would be relocating to Uncasville, Conn., where they played as the Black Wolves at Mohegan Sun Arena. The Black Wolves were 8-3 and in first place when the 2019-20 season was cut short due to COVID-19 last March. In their six seasons at Mohegan Sun, the Black Wolves made the playoffs each of the last four completed seasons. The 6 titles during their long stay in Philadelphia is tied for the most in league history with the Toronto Rock.

For more information about Albany NLL, name the team contest, tickets, sponsorship opportunities and all team information, visit AlbanyNLL.com.

For the most up to date information and breaking news, sign up for the NLL newsletter at NLL.com. Also follow Deputy Commissioner Jessica Berman and Commissioner Sakiewicz on Twitter @JessicaBerman1 and @NLLcommish, respectively.

For more information on the sale of the Albany NLL franchise, visit NLL.com.

National Lacrosse League Will Focus On Next Season

NLL

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, today announced that plans for an abbreviated season this spring have been cancelled due to uncertainties arising from the ongoing Pandemic. The league, with the full support of the NLL Board of Governors, will now move to start a traditional season in the fall of this year.

“We have gone through many scenarios, including playing a bubble season in Canada in April, but the logistical challenges, including the recently announced tighter travel and quarantine restrictions across the Canadian border have required us to pivot. We have decided to focus on playing a full season in our markets, starting in the fall of this year,” said NLL Commissioner Nick Sakiewicz. “While many of the factors we can control were moving along well, those outside of our control, especially pertaining to obtaining government approval as far in advance as we would have needed, are no longer feasible. All the efforts and innovations we were planning will now go towards a full season starting this fall and into next year. We thank our players, teams and Board of Governors, whose thoughts in this process were invaluable, and we now set our sights on getting lined up for a full NLL season starting in the fall. We also thank our fans for sticking with us – we will be back, and it will be even more exciting than ever before.”

“We appreciate the League’s extensive efforts to provide us the opportunity to play an abbreviated 2021 season in a safe and controlled environment throughout the changing landscape during this Pandemic.  While we are disappointed that it will not be possible to play this spring, we are even more excited and passionate about having a full 2021-22 season and are eager to get back on the floor this fall,” said Zach Currier, PLPA President.

While the exact start date of a full season will be announced at a later date, which will include the debut of Panther City Lacrosse Club in Fort Worth, the NLL is planning to start in the fall playing a complete season into the spring of 2022. Additionally, exciting franchise announcements are coming very soon, as well as other initiatives that were being planned for the shortened 2021 season.

Details will be coming as they are finalized. For additional information, please visit @NLL YouTube to watch an interview with Commissioner Sakiewicz.

For the most up to date information and breaking news, sign up for the NLL newsletter at NLL.com. Also follow Deputy Commissioner Jessica Berman and Commissioner Sakiewicz on Twitter @JessicaBerman1 and @NLLcommish, respectively.

National Lacrosse League Launches Redesigned Website With Agency Partner AOR

 The National Lacrosse League (NLL), North America’s premier professional lacrosse league, today announced the relaunch of its website, NLL.com, with a complete technological and U/X U/I redesign by AOR. Designed mobile-first for digitally native fans who want to get in on the action any time, any place, the new site captures the vision of the league and mirrors the evolution of the brand and sport.

Complete with all team’s information, player stats, and schedules, the new NLL site is an immersive experience for fans and media alike with dynamic multimedia content. Its user-friendly functionality and one-click access to ticketing, e-commerce (NLLShop.com powered by Official League Partner, Fanatics), betting (in available markets) and free-to-play gamification (powered by FanHub), centralizes the entire NLL experience. There are real-time game updates as well as archived information from historical statistics. NLL Awards and the prestigious Hall of Fame can also be explored. The site integrates with all NLL social accounts and features real-time API connections to Instagram, Twitter and prominent lead gen to all NLL email communications.

As the NLL continues to build on its recent momentum – with new brand partnerships and content distribution platforms – this site allows for upgrades to keep it at the cutting edge of technology.

“We have focused on a mobile-first, video rich strategy and aspire to be the leading sports league in an immersive site experience. It’s more than just a strategy; it’s a commitment to our fans to invest in technology and innovation to elevate their NLL experience. And this website is another key step in fulfilling that promise,” said Nick Sakiewicz, Commissioner of the National Lacrosse League. “The redesigned user-experience gives fans mobile-first access to non-stop box lacrosse action, with new features and functionality to offer a truly engaging and comprehensive experience.”

“AOR began the site creation process with comprehensive primary research to learn how current and prospective fans want to interact with the league, in order to provide the best fan experience possible.  Our research gave us insight into pain points and inspired us to build the new site to be mobile first, user-friendly and, most importantly, establish the NLL as the foremost destination for all things box lacrosse for all fans. Our goal has always been to grow the sport and we think with this new site, we’ve successfully accomplished this first step,” said Derek Effinger, Account Director, AOR.

In addition to the league overhaul, the following NLL teams have also partnered with AOR to have a new site experience.  This includes the: Colorado Mammoth, Georgia Swarm, New England Black Wolves, New York Riptide, Panther City Lacrosse Club, Philadelphia Wings, San Diego Seals, Toronto Rock, and Vancouver Warriors.  AOR built a seamless experience between the teams and league site, and vice versa, so deep that even the content, such as player pages, stats, and more, is shared through back-end API integrations.

The new NLL.com comes as the NLL is planning for Face-off Weekend in April 2021.   For the latest news, scores and highlights from across the National Lacrosse League, please visit www.NLL.com.

Wilson Sporting Goods, National Lacrosse League Extend Partnership for Protective Equipment, Apparel

The National Lacrosse League® (@NLL), the world’s most successful professional lacrosse league, today announced it is extending its 2020 partnership with Wilson Sporting Goods® (@Wilson), naming Wilson and their protective equipment and apparel brand EvoShield® (@EvoShield) as an official supplier of performance driven sports protective gear for the 2021 season.

“The National Lacrosse League is proud to continue our partnership with Wilson for a second season. Our goal is to work with best in class brands and help them grow in the sport of lacrosse,” said Kevin Morgan, EVP, CRO for the NLL. “With EvoShield, our elite athletes have the opportunity to use the most advanced technology in protective equipment and continue to perform at the highest levels, so the impact this will continue to have for health and wellness of our box players is important to the expansion of the game for all.”

“The NLL continues to redefine and advance the sport of box lacrosse with a vision that is forward thinking, and we are pleased to keep moving ahead with Nick and his team,” said Pat Ryan, Global Product Director for EvoShield.“We look forward to continuing our work with NLL athletes, gaining their insights and feedback on new protective ideas, and developing additional EvoShield products that keep players on the field.”

Wilson-owned EvoShield makes custom-molded protective and performance gear using a proprietary technology called Gel-To-Shell™. This technology transforms from a soft gel-like material to a hard, protective shield in minutes, creating a custom mold that mirrors the shape of the athlete’s body. The result is wrist guards, elbow guards, rib and chest protectors, among others, that offer professional-grade protection without getting in the way of performance. Athletes, at every level of play, use this extremely lightweight, yet hard, protective gear across multiple sports. EvoShield also makes performance apparel for both on and off field use.

Under the partnership, EvoShield will continue to supply NLL athletes with a variety of protective gear and apparel engineered to keep players safe while competing at elite levels. EvoShield products available to NLL athletes include wrist/slash guards, chest guards, thumb guards, toe guards, thigh guards, rib protective shirts, and more. The EvoShield apparel will be a variety of on-field performance apparel and fan wear.

National Lacrosse League, Fanatics Enter Multi-Year E-Commerce Partnership

The National Lacrosse League (@NLL), the longest running and most successful professional lacrosse league in the world, today announced a landmark partnership with Fanatics, the global leader for licensed sports merchandise, which will bring the league’s online merchandise and retail efforts into one consolidated location for all NLL clubs.

The new online destination, NLLShop.com, is now live and accessible to fans worldwide.

“Our league and the sport of lacrosse are on a sharp growth curve. We have such a tremendous opportunity with our teams for growth in terms of online merchandise sales. Fanatics is simply the best and most innovative consumer e-commerce sports retailer in the world, and this partnership will give us a great opportunity to realize the league’s potential, said NLL Commissioner Nick Sakiewicz. “We have seen the power and value of team merchandise at the local level, and this international approach gives us the ability to have a streamlined one-stop shop to offer NLL merchandise where sports fans shop online.”

Through Fanatics’ industry leading technology and mobile capabilities, powered by its revolutionary Cloud Commerce Platform, the new NLL online store will provide rapid navigation for fans across desktop and mobile sites, featuring hi-resolution product displays, frictionless checkout and the widest assortment of NLL merchandise for all members of the family.

“We are excited to enter into this new partnership with the National Lacrosse League. Fanatics is uniquely positioned to help the league expand its reach through an enhanced direct-to-consumer platform that will allow fans to share their pride and passion for the NLL teams and players they love,” said Vicky Picca, Fanatics SVP of Business Affairs.

The partnership unifies what has been a regional approach ran by the NLL clubs for most of the league’s 35-year history. While teams will retain the right to sell locally at retail brick and mortar, the complete global e-commerce business will be housed under the new NLLShop.com for the first time.

The 2021 NLL season is targeted to start the weekend of April 9-11th, with a full schedule to be announced in the coming weeks.

National Lacrosse League Plans To Begin Its 35th Season

The National Lacrosse League (@NLL), the longest running and most successful professional lacrosse league in the world, today announced that the League is targeting to start their 35th season the weekend of April 9th to 11th in 2021. The focus of the league and NLL teams is to work with health authorities and local jurisdictions to develop health and safety protocols for the players and fans at their games. A detailed schedule will follow at an appropriate time.

“We have been continuously working with our teams, Players’ Association, arenas, and health and government officials to prepare to play our 35th season. An April start date will give us sufficient time to have our protocols in place for players, coaches, staff as well as fans,” NLL Commissioner Nick Sakiewicz said. “We are working with all teams to provide the safest environment and an acceptable level of fans in the stands. We understand that current circumstances will dictate whether this plan is achievable, and we will be prepared to remain flexible and pivot as needed. We want to thank all our players, fans and partners who have supported our efforts to stay connected and engaged during this prolonged offseason and are looking forward to returning to play in April.”

Under the current plan, teams would report to individual training camps – some virtual and some in-person – under strict guidelines in mid-March, with all teams beginning game play in April. The league is in the process of continuing to build out several scenarios which factor in current and longer-term restrictions in municipalities in both the United States and Canada with regard to immigration and facility use. The NLL’s plans will remain fluid with options for best case scenarios for teams, officials, players, fans and coaches as April approaches.

“The NLL has put together an excellent plan for our upcoming 35th season.  We look forward to working together on behalf of all the players in our membership to get our 35th season underway,” said Zach Currier, President, PLPA. “It is reflective of what can be done with great communication and trust, and we cannot wait to get back to playing.”

The 2019-20 NLL season ended March 12 due to the COVID-19 outbreak.

For the most up to date information and breaking news, sign up for the NLL newsletter at NLL.com. Also follow Deputy Commissioner Jessica Berman and Commissioner Sakiewicz on Twitter @JessicaBerman1 and @NLLcommish, respectively.

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NLL Adds Fort Worth As 14th Lax Franchise

by Jesse Liptzin, special to The Daily Payoff

For the first time in 2020, a Men’s Professional Sports League in North America has added a new team. The National Lacrosse League is going to be expanding into Fort Worth Texas with the announcement coming this past Wednesday by Commissioner Nick Sakiewicz and the DFW region-based ownership group in Greg Bibb and Bill Cameron, two people very experienced in owning a sports franchise.

“We welcome Fort Worth as our 14th team and are excited to be working with a first-class organization led by Bill Cameron, Greg Bibb, and the leadership at Dickies Arena, one of the premier state-of-the-art facilities in the United States,” Sakiewicz said in a media teleconference announcing the addition of the franchise.

Bibb and Cameron also are part owners in the highly successful WNBA team, the Dallas Wings. The two businessmen have yet to release a name or team colors, but say it will have something to do with Fort Worth and the area.

“We are committed to an identity that has a Forth Worth bent, but also something that is a little untraditional,” Bibb said.

This is the NLL’s second team in the Southern part of America joining the Georgia Swarm. The team won’t officially start play for another 18 months (2021-22 season), but this isn’t unusual as the NLL has a rule, new teams need at least 12 months before actual play can begin.

The new team will be playing at Dickies Arena which recently opened in 2019.

“Dickies Arena is excited to add the NLL to its event list,” said TDMC’s Matt Homan, President and General Manager of Dickies Arena. “We believe there is a solid ownership team along with the strength of the NLL. We are looking forward to working with Bill and Greg’s team locally to make sure that the Fort Worth community has a long term franchise.”

This was interesting because even though the NLL has never had a team in Texas many lacrosse teams in other leagues have failed in the area. However, Forth Worth is the 13th largest city in America and hosts plenty of sporting events between NASCAR, Gymnastics, and more.

“Fort Worth is a world-class sports destination and we are excited to welcome the National Lacrosse League franchise to our community and our spectacular new Dickies Arena,” said Jason Sands, Director, Fort Worth Sports Commission.

The NLL is the largest and longest-running professional lacrosse league so expanding the number of teams is nothing new to them. Just after the last team was added two conferences were formed. With the new addition, the 14 teams may transition into three conferences.

“In all likelihood Fort Worth will be the only expansion team headed into the following season, although you never know with us,” Sakiewicz said. “Sometimes we have been known to add two teams at a time.”

News on the 2020 NLL draft and other important information having to do with the 35th NLL season will be announced later this year.

National Lacrosse League Announces 2019-20 NLL Award Winners

Shayne Jackson and Lyle Thompson, courtesy Georgia Swarm

The National Lacrosse League (@NLL), the longest running and most successful professional lacrosse league in the world, officially announced the 2019-20 NLL Award winners. All awards are voted on by head coaches, general managers, and the League’s Board of Governors.

Like all major sports, the 2019-2020 season was interrupted, and ultimately cut short due to COVID-19. There was over 15 weeks of game play and much success for the players, teams, and fans of NLL’s 13 active franchises—including two competing for the first time this year. All three divisions featured tight races with three or more teams within two games of the lead, the launch of the Alterna Cup Series, and thrilling overtime victories.

“In an unusual year we congratulate such exceptional players coaches and executives,” said NLL Commissioner, Nick Sakiewicz. “At the end of each season we award top performers and they epitomize everything that is good about the game of lacrosse on and off the field. All our leaders and athletes participate in the top lacrosse league in the world, and this year’s winners have distinguished themselves as the best of the best. We look forward to the time when we can present these awards in person and honor each of them with their teammates in front of their home fans.”

Peter Schmitz, President, Professional Lacrosse Players’ Association (PLPA), also shared his praise, “On behalf of the PLPA, I’d like to congratulate all the award winners for their excellence, commitment, and success. We wish to recognize the effort and talent that it takes to win these awards, especially among so many qualified candidates.”

The voting resulted in major award winners representing a wide array of squads, showcasing the competitive balance of talent and high-level competition in the NLL. Earning the Most Valuable Player Award was Shayne Jackson of the Georgia Swarm. Jackson finished the year with 31 goals and 42 assists totaling 73 points while leading the league in even strength assists with 36. Jackson also tied for the league lead in power play goals with 11 and collected 65 loose balls.

The Rookie of the Year was New York Riptide star, Tyson Gibson. Gibson was the first overall selection by the expansion franchise in the 2019 Entry Draft. Gibson scored 16 goals and had 27 assists for 43 points, which led the team in the Riptide’s inaugural season.

For the third year in a row, Georgia Swarm’s Lyle Thompson won the Sportsmanship Award. He is the only NLL player to ever win it three consecutive times since the award debuted in 2002. He continues to represent the sport of lacrosse to the highest degree and tallied 27 goals and 33 assists on the season.

Making it three consecutive seasons, Halifax Thunderbirds stalwart, Graeme Hossack took home Defensive Player of the Year honors. Hossack lead all defensemen in Time on Floor averaging 27:32 per game, over two minutes higher than the next best player, and finished in the top four amongst all defensemen in goals, points, loose balls, and caused turnovers.

Another back-to-back award winner, the Toronto Rock’s Challen Rogers was named Transition Player of the Year. In 11 games, Rogers scored 11 goals and recorded 14 assists while corralling 51 loose balls.

In his first full year as a full-time starter, New England Black Wolves goaltender, Doug Jamieson won the Goaltender of the Year Award. Jamieson led the league in Save Percentage (.829), which is a league record for save percentage, Goals Against Average (8.80) and tied for the league lead in wins with 8.

For the first time in NLL Awards history, the Teammate(s) of the Year honor was a tie to both Dan Dawson, Toronto Rock, and Mike Poulin, Georgia Swarm. Throughout the season, the players exhibited leadership, sportsmanship, and dedication to their teammates, communities and the sport.

Philadelphia Wings Head Coach and General Manager, Paul Day received dual honors, winning the Les Bartley Award for Coach of the Year and General Manager of the Year. Day led his squad to an 8-6 record after acquiring Goaltender of the Year finalist Zach Higgins and veteran forward Cory Vitarelli during the offseason, and overseeing the development of second-year stars, Trevor Baptiste and Matt Rambo. Day previously won the Les Bartley Award in 2004 when he helmed the Rochester Knighthawks.

The Tom Borrelli Award Media Member of the Year goes to Craig Rybczynski of the Rochester Knighthawks. As the longest-tenured broadcaster in NLL history, calling over 300 straight games, he provides strategic communications, develops community partnerships and interacts with local, regional and national media

John Catalano, of the Halifax Thunderbirds, was honored as the Executive of the Year, overseeing the day-to-day operations following the franchise’s relocation after a long, successful run in Rochester. John played an instrumental role in what was a successful inaugural season for the franchise, both on and off the floor. His guidance and expertise in sales, integrated marketing, game presentation, broadcast, and community relations have landed Halifax on the map as one of the newest staple franchises in the league.

The complete list of 2019-20 NLL Awards winners are as follows:

Most Valuable Player: Shayne Jackson, Georgia
Rookie of the Year: Tyson Gibson, New York
Sportsmanship Award: Lyle Thompson, Georgia
Defensive Player of the Year: Graeme Hossack, Halifax
Transition Player of the Year: Challen Rogers, Toronto
Goaltender of the Year: Doug Jamieson, New England
Teammate of the Year: Dan Dawson, Toronto, AND Mike Poulin, Georgia (t)
Les Bartley Award Coach of the Year: Paul Day, Philadelphia
General Manager of the Year: Paul Day, Philadelphia
Tom Borrelli Award Media Member of the Year: Craig Rybczynski, Rochester
Executive of the Year: John Catalano, Halifax

Additionally, the 2019-20 NLL All-League and All-Rookie Teams have been announced. The teams are comprised of the top vote getters for the season awards.

All-League First Team:
Doug Jamieson, New England, Goaltender
Graeme Hossack, Halifax, Defense
Kyle Rubisch, Saskatchewan, Defense
Challen Rogers, Toronto, Transition
Shayne Jackson, Georgia, Forward
Callum Crawford, New England, Forward

All-League Second Team:
Dillon Ward, Colorado, Goaltender
Robert Hope, Colorado, Defense
Dan MacRae, New York, Defense
Kiel Matisz, Philadelphia, Transition
Rob Hellyer, Toronto, Forward
Cody Jamieson, Halifax, Forward

All-Rookie Team:
Tyson Gibson, New York, Forward
Andrew Kew, New England, Forward
Connor Fields, San Diego, Forward
Clarke Peterson, Halifax, Forward
Ryland Rees, Rochester, Transition
Joe Nardella, New England, Defense

National Lacrosse League To Host First-Ever Team Business Summit In Las Vegas This Week

The National Lacrosse League (@NLL), the premier professional lacrosse league in the world, will be holding its first-ever team business summit this week atMGM’s Mandalay Resort and Casino in Las Vegas, Nevada. The three days of meetings and seminars will culminate with Saturday’s historic matchup between the San Diego Seals and the Colorado Mammoth at Orleans Arena, the first-ever professional lacrosse game in Las Vegas.

“We are excited to be with all our Clubs and new marketing partner, MGM to bring our team and league leadership together for a unique opportunity to review best practices and discuss the strategic growth of our league and the sport of lacrosse,” said NLL Commissioner Nick Sakiewicz. “The NLL is in the midst of historic business growth with so many new partners that convening all of our stakeholders in one place to capitalize on the momentum will add value for our teams and ultimately our fans.”

In addition to hearing from the teams on their best successes and strategies, executives will hear and learn from executives from the UFC, the Las Vegas Golden Knights, as well as league partners Turner Sports, Two Circles, Greenfly and others, on best practices, evolving business strategies and new partnership and revenue generating activities. Over seventy league and team executives and partners are expected to participate.

The NLL is the premier professional lacrosse league, ranking third in average attendance for pro indoor sports, with 13 teams in key markets across North America. The NLL experienced substantial growth last season with nearly a million total ticket sales, a 28-percent increase from 2017-18, and 74 percent of ticket sales were from people who never played lacrosse. Digital viewership also rose significantly through B/R Live, showing substantial increases in total unit sales (up 151 percent from last year), average unique viewers (+27 percent), and average minute audiences (+14 percent). Sponsorship revenues are projected at a 29 percent increase year over year as well. 

For the most up to date information and breaking news, sign up for the NLL newsletter at NLL.com. Also follow Deputy Commissioner Jessica Berman and Commissioner Sakiewicz on Twitter @JessicaBerman1 and @NLLcommish, respectively. 

Sportlogiq becomes the Official Statistics Partner of the National Lacrosse League

Sportlogiq and the National Lacrosse League (NLL), the largest and most successful professional lacrosse property in the world, have agreed to a multi-year partnership through which the Montreal-based sports analytics leader will become the NLL’s Official Statistics Partner.  The agreement will see Sportlogiq collect, analyze, and distribute live match data and advanced level statistics from every game, beginning the 2019-2020 season.

As the Official Statistics Partner of the NLL, Sportlogiq will collect live match data directly from all 13 NLL venues across North America, utilizing its proprietary collection technology. It will also use cutting-edge AI to surface insights from more detailed rich statistics, allowing partners and fans of the NLL to analyze the sport in new ways.

Unique content, powered by Sportlogiq’s NLL data, will be hosted on the League’s official website and social media channels and will be made available to broadcasters and media partners. The League’s 13 teams will also have access to Sportlogiq data to assist them with performance analysis and scouting.

Craig Buntin, Sportlogiq CEO, said “We are thrilled to be partnering with the National Lacrosse League. We’re always eager to partner with innovative leagues likes the NLL and expand what we’ve built in the National Hockey League and international soccer to other sports. Working with Sportlogiq will allow the League to provide its teams and fans with cutting-edge content throughout its games. We are committed to helping the NLL take performance analysis and fan engagement to the next level.”

“Our partnership with Sportlogiq is essential to the next phase of growth for our business and our commitment to enhancing the fan experience through gaming and sports fantasy opportunities,” said NLL Commissioner Nick Sakiewicz. “The ability for our fans, teams, broadcast, and sports gaming partners to have ‘best in class’ statistics and live match data raises our game and opens some great opportunities with a significantly enhanced stats platform.”

This is Sportlogiq’s first official league partnership in lacrosse, following multiple years of success in hockey as the NHL’s Optical Tracking Partner and the Performance Data and Analytics Supplier to 28 NHL teams. This comes on the heels of two other major partnership announcements for Sportlogiq this year – with Major League Soccer’s Toronto FC and newly founded soccer league, the Canadian Premier League. Sportlogiq is also the Official Data Partner of the Swedish Hockey League and works with teams across the NFL and NCAA.

NLL Announces Historic Partnership with GEICO

The National Lacrosse League (NLL), the largest men’s indoor professional league, has announced a groundbreaking partnership with GEICO, the second-largest private passenger auto insurer in the United States, as the official insurance designation of the NLL.

NLL action

As of the games on March 8th, all NLL teams’ away uniforms will have the GEICO patch featured on the jersey tail for the remainder of the 2018-2019 NLL season.

This is the NLL’s first large non-endemic partnership, a historic achievement for the league, which has expanded by four teams in just over a year.

“As we expand and grow our league, we have been looking to align ourselves with known and successful organizations,” said NLL Commissioner Nick Sakiewicz. “GEICO is a world class organization and innovative partner. With the increase in viewers we have seen this year, we’re excited to deliver GEICO’s message to our fans and partner with such a major brand.”

The March 8th game between the Philadelphia Wings and Buffalo Bandits will kick off the start of week 13. You can catch this game at 8:00 p.m. EST and all remaining games on B/R Live by downloading the B/R Live app through iTunes or Google Play; and/or via Apple TV, the Roku platform and Amazon Fire TV.”

“This partnership with GEICO, the first non-endemic, is a testament to the growing enthusiasm for indoor lacrosse and the outsized leadership position the NLL has taken within the sport,” said Will Funk, EVP of property marketing and corporate partnerships for Turner Sports, which represents the league for sales and marketing opportunities. “We look forward to bringing this partnership to life across B/R Live and beyond.”

By the time you’ve read this press release, you could’ve saved 15% or more on your car insurance by switching to GEICO!